Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions

The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited. This study also identifies three stages through which ‘trust-image’ progresses and uses the first stage to construct and ‘initial-trust-image’ of the store. The experimental study findings provide empirical support that initial-trust-image of the store has significant impact on trust and patronage intentions for some shoppers. Retailers entering the Indian market are advised to be conscious of the symbolic cues that they embed in the store appearance, especially since the initial-trust-image needs to convey more than just competence and expertise. Significantly, the findings also indicate that asymmetric effects of trust operate at the stage of initial-trust – negative initial-image perception causes greater mistrust than positive initial-image causes trust.

Inter-Center Retail Externalities

This paper empirically examines inter-center externalities in regional shopping centers. Specifically, we use a non-linear retail share model to measure the impact that department store size and image in subject and competitive centers have on subject center in-line retail sales. Our findings reveal that department store size and image attributes have a significant and non-linear impact on subject center sales. More importantly, the results show that the effect of department store fashion image dominates that of department store size

STORE IMAGE - A MANAGEMENT TOOL

This article discusses the various factors that contribute to the food store "image" as held by the shoppers in the community. The author examines techniques for discovering the store "image," and suggests techniques that may be employed to strengthen the positive values contributing to that "image."Agribusiness,

Product recognition in store shelves as a sub-graph isomorphism problem

The arrangement of products in store shelves is carefully planned to maximize sales and keep customers happy. However, verifying compliance of real shelves to the ideal layout is a costly task routinely performed by the store personnel. In this paper, we propose a computer vision pipeline to recognize products on shelves and verify compliance to the planned layout. We deploy local invariant features together with a novel formulation of the product recognition problem as a sub-graph isomorphism between the items appearing in the given image and the ideal layout. This allows for auto-localizing the given image within the aisle or store and improving recognition dramatically.Comment: Slightly extended version of the paper accepted at ICIAP 2017. More information @project_page --> http://vision.disi.unibo.it/index.php?option=com_content&view=article&id=111&catid=7

Literature Review of The Store Windows Display Influences on Consumers Attractiveness Through the Layout Design

Windows display is one of the important aspect in retail design in order to increase consumer product awareness. The store windows design had been varied especially with the creative visual merchandiser in managing a visual approach of store windows display. Flat type store windows display often used in Bandung Retail, and has characteristic of its own retail brand image to improve attractiveness. Layout design of a store windows display has an important role for the influence of consumer behavior especially in shopping attitudes. This research identify the effects of WAKAI and MANGO store windows display at Trans Studio Mall on consumer attractiveness through the implementation of layout design principles Keywords Store Windows, Retail, Attractiveness, Layout design

Pengaruh Store Image, Store Atmospherics, dan Store Theatrics terhadap Keputusan Pembelian pada Kedai Amarta Semarang

The development of more modern area make a change for trend or lifestyle in society. Modern society who came in to restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who created by the cafe. this makes business people in culinary business should consider store environment at his cafe or restaurant.Creativity restaurant in creating attractive store environment would be added value. Store environment created by the restaurant to be one factor in encouraging of purchase decision. The store environment included store image, store atmospherics, and store theatrics. T This research was conducted as the sales at Kedai Amarta Semarang continued to fluctuate from 2010-2013, so we have to know store image, store atmospherics, and store theatrics influence the purchase decision.The purpose of this study is to find out the influence of store image, store atmospherics, and store theatrics to the purchasing decision at Kedai Amarta Semarang. The type of researh is explanatory research. Interviews with questionnaire were adopted for data collection in this study. Hundred people were employed as respondent by purposive sampling technique. The respondents were visitors Kedai Amarta Semarang who have made a purchase of at least two times.The research results showed that store image, store atmospherics, store theatrics influenced on purchase decisions, partially or simultaneously. The results obtained by analyzing the primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance test (t and F) using SPSS for Windows version 15,0.Based on the results, the researcher suggests that Kedai Amarta management need to improve service, maintain the quality of food and drink , increase the variety of the menu, increase the variety of types of music played, increase the availability of the parking area, change the decor theme appropriate the present moment, and update the program promotion

Image correlators using optical memory disks

Image correlators are described and experimentally demonstrated that are implemented using optical memory disks to store a large library of reference images

Building brands through experiential events: when entertainment meets education

Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning. However, its effects are still unclear both at the aggregate and at the individual levels. This paper addresses this topic and presents a field experiment investigating the effects of experiential marketing on brand image in retailing. Two similar consumer electronics stores with different strategies – traditional vs. experiential – constitutes the setting in which a field experiment has been run. Two similar samples of consumers took part in our study by visiting one of these two stores, and answering a questionnaire before and after the visit with the primary goal to investigate the brand image and its changes due to the shopping visit. Brand image was measured as the overall brand attitude – via four items – and five specific desired brand claims that the company wanted to convey to consumers. Findings show that engaged consumers through the multisensory and interactive event arranged in the experiential store register higher levels of both brand attitude and all brand claims than those visiting the traditional store, and that the increase in both the dependent variables after the visit of the experiential store is higher than the increase in the traditional store. Thus, experiential stores are not only able to entertain consumers, but they are also able to educate them, by conveying them a set of brand claims more effectively than the traditional stor