Inherent complexities of a multi-stakeholder approach to building community resilience

Enhancing community resilience has increasingly involved national and regional governments adopting a multi-stakeholder approach because of the potential interagency benefits. This has led to questions about how best to involve stakeholder groups in translating community resilience policies into practice. This exploratory study contributes to this discussion by addressing two key areas that are fundamental in the concerted effort to build community resilience to natural hazards: (1) stakeholder understanding of community resilience as a concept; and (2) the difficulties associated with the processes of risk assessment and preparedness that stakeholders face locally in building community resilience. Data were collected through semistructured interviews with 25 practitioners and experts within Scotland’s resilience community, and were analyzed through an inductive approach to thematic analysis. These data show how the interpretation of community resilience differs across stakeholder groups. Analysis of the data reveals challenges around the nature of the risk assessment and its role in shaping risk perception and communication. Significant complications occur in communicating about low probability-high consequence events, perceived territoriality, competing risk prioritizations, and the challenges of managing hazards within a context of limited resources. The implications of these issues for policy and practice are also discussed

Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR

Corporate communication is a strategic endeavour of two major directions; market and non-market communication. Within this differentiation, marketing and communication/Public Relations usually operate separately with a major focus on stakeholder communication since scholars’ research provides evidence for its sustainable advantage. But with regard to different stakeholders’ requirements, the differentiation between market and non-market-related communication has diminished and a number of objectives have become both disciplines’ targets. This paper suggests an extension for the notion communication and introduces a strategic model merging both disciplines under the new function of Strategic Communication. Key Words: Corporate communication, strategic communication, stakeholder concept, unitary perception

Analisis Persepsi Stakeholder Internal dan Eksternal terhadap Transparansi dan Akuntabilitas Laporan Keuangan Pengelolaan Dana Bos di SMP Negeri 1 Banjar Tahun 2013

Penelitian ini bertujuan untuk mengetahui persepsi stakeholder internal dan stakeholder eksternal terhadap transparansi dan akuntabilitas laporan keuangan pengelolaan dana BOS di SMP Negeri 1 Banjar, perbedaan persepsi stakeholder internal dan stakeholder eksternal terhadap transparansi laporan keuangan pengelolaan dana BOS di SMP Negeri 1 Banjar, perbedaan persepsi stakeholder internal dan stakeholder eksternal terhadap akuntabilitas laporan keuangan pengelolaan dana BOS di SMP Negeri 1 Banjar Tahun 2013. Penelitian ini menggunakan desain penelitian deskriptif. Subjek penelitian ini adalah stakeholder internal dan stakeholder eksternal, sedangkan objek penelitian ini adalah transparansi dan akuntabilitas laporan keuangan pengelolaan dana BOS di SMP Negeri 1 Banjar. Data dikumpulkan menggunakan kuesioner dan dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa persepsi stakeholder internal pada indikator pertama tentang transparansi berada pada kategori sangat baik, indikator kedua sampai keempat berada pada kategori baik, pada keempat indikator akuntabilitas berada pada kategori baik dan persepsi stakeholder eksternal pada indikator pertama sampai keempat tentang transparansi berada pada indikator baik, pada indikator pertama tentang akuntabilitas berada pada kategori sangat baik, indikator kedua dan keempat berada pada kategori baik. Terdapat perbedaan persepsi stakeholder internal dan stakeholder ekternal terhadap transparansi dan akuntabilitas laporan keuangan pengelolaan dana BOS di SMP Negeri 1 Banjar Tahun 2013Kata Kunci : Persepsi stakeholders internal dan eksternal, Transparansi dan Akuntabilitas This study aimed to know the eksternal and internal stakeholder perception toward transparancy and accountability of management finance report of BOS funds at SMP N 1 Banjar, the difference perception between internal stakeholder and eksternal stakeholder toward transparancy of management finance report of BOS fund at SMP N 1 Banjar, and the difference perception between internal and eksternal stakeholder toward accountability of management finance report of BOS fund at SMP N 1 Banjar in year 2013. This study was descriptive research. The subject of this study was internal stakeholder and eksternal stakeholder, the object of this study was transparancy and ccountability of management finance report of BOS fund at SMP N 1 Banjar. The data collection was used questionarre and desciriptive analysis. The result of study showed that the internal stakeholder perception in the first indicator about transparancy sited on excellent category in the second indicator to fourth indicator sited on good category, in the fourth indicator of accountability sited on good category then eksternal stakeholder perception in the first to fourth indicator about transparancy sited on good category, in the first indicator about accountability sited on excellent category, first and fourth indicator sited on good category. There were different perceptions of internal and eksternal stakeholder on transparancy and accountability of management finance report of BOS fund at SMP N 1 Banjar in year 2013keyword : Perception of internal and external stakeholders, Transparancy and Accountability

Re-evaluating green marketing strategy : a stakeholder perspective.

Purpose The present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single integrated approach to examine the relationship between stakeholder management and GMS. Design/methodology/approach This research comprised several phases, including the development of a typology of GMS, an analysis of how managers prioritize stakeholders, a study of the influence of stakeholders on GMS, and an analysis of the influence of the organizational context on managers’ perception of the stakeholders. The hypotheses were validated using multivariate correlational techniques. Findings The study identified the stakeholders associated with GMS and their impact on the strategy adopted by the firms, and established how this is moderated by the firm’s own economic sector and organizational characteristics. Research limitations/implications Future studies might replicate and extend the research in other industries and countries to ascertain whether environmental concerns have different effects in other contexts. Practical implications The surveys on GMS and stakeholder perception undertaken in the present survey are a potential source of information for managers because they can be used as a self diagnostic tool to determine if a firm’s attitude to the environment is reactive or proactive. Originality/value Results show that the organizational “greening” process is not a linear, one dimensional progression, rather an uneven process in which several GMS profiles prioritize different stakeholders. The results also reveal that underlying perceptual, behavioral, and organizational factors influence GMS implementation.Green marketing; Environmental management; Stakeholder analysis; Spain;

ANALISIS KOMPARASI PERSEPSI STAKEHOLDERS MENGENAI TRANSPARANSI DAN AKUNTABILITAS PENGELOLAAN KEUANGAN SEKOLAH : Studi Komparatif pada Sekolah Menengah Atas Negeri dan Swasta di Kabupaten Karawang

This research aims to analyze the differences in perception between stakeholders in public senior high school and stakeholders in private senior high school on the transparency of school’s financial management and to analyze the differences in perceptions between stakeholders in public Senior high school and stakeholders in private Senior high school on the accountability of school’s financial management. The population used was public senior high school and private Senior high school in the Karawang regency many as 37 schools. The sampling technique used was purposive sampling. While the sample used is amounted to 20 schools, including 10 public Senior high school and 10 private senior high school. The method used is comparative descriptive method with quantitative approach. Hypothesis test used is 2 difference test technique which is t-test independent two sample and Mann Whitney test after the normality test is done The results showed differences in the perception of stakeholders in public senior high school and private senior high school towards transparency of school’s financial management on high schools in Karawang, existence of different perceptions of stakeholders in public senior high school and private senior high school towards accountability in schools financial management on high schools in Karawang Keywords: Stakeholder Perception, Transparency, Accountability, Schools Financial Management Penelitian ini bertujuan untuk menganalisis perbedaan persepsi antara stakeholder di SMA Negeri dan stakeholder di SMA Swasta terhadap transparansi pengelolaan keuangan sekolah dan untuk menganalisis perbedaan persepsi antara stakeholder di SMA Negeri dan stakeholder di SMA Swasta terhadap akuntabilitas pengelolaan keuangan sekolah. Populasi yang digunakan adalah SMA Negeri dan SMA Swasta se-Kabupaten Karawang sebanyak 37 sekolah. Adapun teknik sampel yang digunakan adalah purposive sampling. Sedangkan sampel yang digunakan sebanyak 20 sekolah, diantaranya 10 SMA Negeri dan 10 SMA Swasta. Metode penelitian yang digunakan adalah metode deskriptif komparatif dengan pendekatan kuantitatif. Uji hipotesis yang digunakan adalah 2 teknik uji beda yaitu t-test independent two sample dan uji Mann Whitney setelah sebelumnya dilakukan uji beda normalitas. Hasil penelitian menunjukan adanya perbedaan persepsi stakeholder di SMA Negeri dan SMA Swasta terhadap transparansi pengelolaan keuangan sekolah di SMA se-Kabupaten Karawang, Adanya perbedaan persepsi stakeholder di SMA Negeri dan SMA Swasta terhadap akuntabilitas pengelolaan keuangan sekolah di SMA se-Kabupaten Karawang Kata Kunci : Persepsi Stakeholder, Transparansi, Akuntabilitas, Pengelolaan Keuangan Sekola

Corporate reputation and B2B inter-firm partnerships

In our networked world today, business-to-business (B2B) inter-firm partnerships are increasingly a feature of the organisation. At the same time, corporate reputation has been strongly identified as a key factor in the success of organisations (Fombrun & Van Riel, 2004; Fryxell & Wang, 1994). However, reputation has most often been looked at from the perspective of a single organisation and how its stakeholders perceive it. By comparison, less attention has been paid to the importance of the reputations of organisations when they form a partnership. This is surprising given that partnerships are to be found in so many walks of life today including business, sport, the arts and the media. B2B partnerships are often the subject of significant investments and it is therefore important to understand the value that can be derived from them. An example of a successful B2B partnership is that of the Boeing Company with Rolls-Royce plc. The reputations of each are synergistic and together they are seen as pioneers in greener air travel with the new Trent 1000 range of multi-fuel (kerosene/biofuel mix), efficient and quiet jet engines used as part of the 787 Dreamliner product family of commercial aircraft. Successful partnerships are those in which close collaboration arises because of synergistic skills and complementary outlooks that result in positive outcomes. These partnerships have reputations, and in some cases create a strong advantage over competitors by broadcasting a jointly fostered sense of identity and culture with employees and a sense of community and loyalty that attracts other stakeholders. If the reputations of such partnerships are important to those within the dyadic exchange (Bennett & Gabriel, 2001; Arend, 2009), then there is merit in assessing the impact of partnership reputation more widely in a network setting. This report discusses the importance of corporate reputation and the characteristics and outcomes that result from such B2B partnership reputations. It is based upon work conducted jointly at Henley Business School and Albers School of Business and Economics at the University of Seattle, and which has been published in the Industrial Marketing Management journal (Money et al, 2010)