The Effect of Showrooming on Specialty Retailers: Leveraging a Framework for Success

As technology continues to increasingly infiltrate the lives of consumers around the globe, retailers are being faced with new challenges. Not only is there a push for retailers to be faster and more responsive, but retailers are also expected to have high integration across all channels. Over the past few years, as online shopping expanded and e-commerce became the norm, phenomena such as showrooming — consumers using their phones to comparison shop in stores — seemed like the evident and looming death of brick and mortar retailers (Adler, 2013). Historically, offline retailers have tried various methods to eliminate showrooming, going as far as charging customers to browse online in stores (Sevitt, 2013). However, these efforts among retailers have proved futile. It has become apparent that the fight against online comparison shopping will produce nothing but reduced sales and disgruntled customers. This thesis, through a case study, will serve as a means to better understand how specialty retailers in particular are affected by showrooming and how they can embrace the transitioning world of retail, using a four-part framework for success, to maximize vitality and longevity of their business. Principally, for this study, I will focus on three specialty retailers: Best Buy, PetSmart, and Toys“R”Us

¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming

Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene información detallada sobre el proceso de compra de 4.067 consumidores que han adquirido productos de diferentes sectores de la distribución comercial. Los resultados obtenidos utilizando el modelo logit binomial muestran que los consumidores webroomers tienen una conducta más planificada y valoran en mayor medida los criterios de decisión de compra vinculados al producto. Por su parte, los showroomers son compradores más influenciables y valoran más los criterios de decisión vinculados con el distribuidor.This paper evaluates the influence that routes information processing has on the webrooming and showrooming. The empirical research is based on the database compiled by GfK. This database contains detailed information about the buying process of 4,067 consumers who have purchased products from different retail sectors. The results derived from the application of a binomial logit model show that webroomers have a planned behavior and assess further the purchasing decision criteria linked to the product. Meanwhile, the showroomers are more impressionable and more valued decision criteria linked to the distributor

Open collaboration strategy of international retailers: an analysis of co-creator

Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The importance of establishing online tools based on innovations and customer participation, is equally applicable to the international retail sector. Retail companies are able to reach consumers through their online channels, providing better ways to stand out from competitors. The options of joint open collaboration between international retails brands and its consumers implicate a transformation about the traditional communication between customers and companies. The objective of the present work is to analyze how the consumer experience is perceived after its participation in online co-creation actions, proposed by retail brands in the United Kingdom and Spain. The main purpose of this research is to consider how online co-creation initiatives, in the fashion industry sector, have a significant influence on co-creation experience, as well as, on relevant aspects, such as engagement or customer satisfaction.Ministerio de Economía y Competitividad. ECO 2014-55881-

Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics

As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as well as their contribution to generate customer loyalty. This study examines whether congruity can help to identify segments of heterogeneous consumers that differ significantly regarding these variables as well as other constructs related to the customer relationship with the retailer. The study attempts to identify which congruity attribute(s) are most relevant for differentiating customers by their loyalty towards the online store, so that retailers can design strategies for improving congruity between physical and online stores, and ultimately, increase online store loyalty

Regulation of distance selling methods

This paper examines New Zealand’s distance selling regulation, in particular the changes made in the course of the recent consumer law reform. First, the paper assesses the reforms with regard to telemarketing. While some criticism is expressed as to the content of the prescribed disclosure by the supplier, the approach followed is approved of in general. The paper then examines the merits of a general right of withdrawal in distance selling contracts as it exists in the European Union. Analysing withdrawal rights from an economical, psychological and ethical perspective, the paper argues that both from a supplier’s and from a consumer’s point of view, the advantages are outweighed by the disadvantages that come with withdrawal rights

Impacto de las tecnologías asociadas al real time retail en la mejora de la experiencia de compra del consumidor online y offline

El real time retail y las tecnologías que se le asocian serán en un futuro no muy lejano la realidad de la compraventa minorista. La implementación de nuevas tecnologías en el proceso de compra será un componente que, aunque ya se esté llevando a cabo, seguirá evolucionando y transformará en un futuro próximo la forma de comprar tanto en tienda como online en un entorno en el que se pierden las fronteras entre lo online y lo offline, uno no funciona sin el otro. En este trabajo se han estudiado estos componentes así como las posibles mejoras que pueden aportar a la experiencia de compra del consumidor, resultando esta experiencia bastante positiva tanto para la empresa como para el consumidor. El perfil de consumidor con el que se ha trabajado es el del consumidor omnicanal, un consumidor que tiene el showrooming y el webrooming como comportamientos predominantesUniversidad de Sevilla. Grado en Marketing e Investigación de Mercado

Innovazioni di canale nell’arredamento Made in Italy

3noIl presente capitolo affronta il tema dell’e-commerce nel settore dell’arredamento italiano. Attraverso l’analisi di dati secondari, vengono delineate la situazione attuale, le prospettive future e le principali criticità strategiche nel quadro competitivo globale, caratterizzato per il settore da una particolare dinamica innovativa in campo distributivo.openopenDe Luca, P.; Pegan, G.; Fazio, M.DE LUCA, Patrizia; Pegan, Giovanna; Fazio, Martin

„Lajki” i „hejty”, czyli kilka słów o socjolekcie polskich i rosyjskich użytkowników internetu

The author presents several psycho- and sociolinguistic phenomena connected with Internet use. An analysis of the sociolect of Polish and Russian Internet users allows the author to establish the main kinds of human activity in the Internet and what the impact that using the Internet has on the individual

HIGH STREET PROSPECTS Bounce back or recalibrate? A reflection on the prospect for UK high streets and town centres to find a new future in a post COVID-19 world

This article represents the third in series of articles by R3intelligence academics and researchers in the Department of Architecture and Built Environment, at Northumbria University, about analysing town and city centre retail markets using GIS and big data. The article was written during a period of enforced Coronavirus (CV-19) self-isolation during which the author had the opportunity of revisit literature on the challenges facing our high streets and town centres, to provide a contemporary perspective of collective knowledge and understanding on the current plight and future prospects of the UK high street post CV-19