Value creation in mobile banking

The convergence of the Internet and mobile networks creates new opportunities and applications. Treating mobile business as simply an extension to the traditional web could result in missing out unique differentiated qualities for new value-added possibilities. Mobile Banking is considered to be one of the most value-added and important mobile service available. The current research examined technological changes in mobile networks and innovative attributes of Mobile Internet. It has advanced the theoretical framework of innovation in service to develop a customer centric analysis of mBanking value proposition. The article goes on to discuss critical factors in the diffusion of mBanking and explores reasons of failure and further prospects of success.Mobile Banking

Exploring value co-creation within networks : actor-to-actor service provision within a public transport service system

Purpose: This study explores how value co-creation occurs at a network level in a service system comprising representatives of business, consumer, and community actors. The research centres on the following questions: 1) what kind of operand and operant resources are contributed and integrated in the value co-creation process? 2) What value-in-use is experienced by actors? 3) What factors facilitate service-system functionality and value cocreation? Drawing on service-dominant logic, IMP literature and a qualitative case study the paper provides new insights into value co-creation at a network/system-level. Methodology: A case study approach is employed to examine a unique partnership between a public transport provider and community groups who are invited to ‘adopt’ railway stations in Scotland. The ‘adopt a station’ scheme allows community users to utilize unused space within the station free of charge in order to provide services or facility improvements to benefit the community. The case represents a service-system where value co-creation occurs within Actor to Actor interactions in the interplay of C-to-C, B-to-C and B-to-B context, involving consumers, members of the community, rail staff and governmental organisations. Findings: The study describes resource contribution and integration involving a range of actors. In the Adopt a Station case, organizational actors contributed principally operand (financial and physical) resources, and the community actors and rail operator become in themselves the operant resources that integrate resources, promote the network and build relationships through their drive and passion to make the adopt project a success. The provision of resources was motivated by the value-in-use each actor anticipates gaining from involvement in the service-system. Four critical prerequisites for value co-creation within the service-system were identified: the provision of access and nature of that access; the level of ownership taken by adopters; user empowerment, and an increased level of support from other actors in the service-system. Contribution: The study of value creation within service systems comprising of relationships between a range of actors (both business and consumer) represents an interesting research gap in both S-D logic and IMP literature. This paper addresses calls for research to increase understanding of value co-creation at the service system and network level. The paper contributes by illustrating a) resources contributed and integrated at network-level and b) the value-in-use experienced by multiple actors c) the prerequisites for successful value co-creation. We suggest that firms should explore the potential for engaging versatile stakeholders and their networks of relationships around a common cause and make use of organically emerging service systems

Service Value Networks

Akkermans, J.M. [Promotor]Leenheer, P. de [Copromotor]Gordijn, J. [Copromotor

Solution selling and value co-creation : different forms and contexts

Creating customer solutions is said to embody the new service-dominant logic (Sharma, Iyer, & Evanschitzky, 2008; Tuli, Kohli, & Bharadwaj, 2007); the elaboration of solutions is likely to result from a value co-creation process involving actors from both the supply network and the customer network (Cova & Salle, 2007). Value co-creation addresses the growing importance of customer involvement in an organization; service-dominant logic states that the customer is always a co-creator of value (Vargo & Lusch, 2008) but the extent to which customers co-create value and facilitate the creation of solutions in a range of Business-to-Business and Business-to-Consumer contexts is, as yet, undetermined. This conceptual, exploratory research investigates value co-creation through a set of four encounters between firm, customer, and other networks based on a solution selling model(Tuli, et al., 2007). Using a pre-determined sample of service firms a set of expert ratings was gathered to analyze the level of value co-creation during the encounters. The results of the ratings suggest that firms create solutions and co-create in different ways during the 4 stages of the encounter process. A series of semi-structured interviews suggested that firms would benefit from a greater understanding of the forms of value co-creation, and the contexts where they can best be applied to a solution selling model. The research concludes by suggesting a conceptual framework for analyzing value co-creation in service firms and its potential impact on firm activity and performance

PURCHASING PRODUCT-SERVICE BUNDLES IN VALUE NETWORKS - EXPLORING THE ROLE OF SCOR

The implementation of electronic procurement processes for product-service bundles, consisting of product- and service components requires a consideration of strategic, tactical and operational procurement and information and communication technologies in value networks. In the past, the scientific discussion oriented on traditional procurement processes for products and technology-solutions. Increasingly, the design of hybrid procurement processes in value networks is of scientific interest. The combination of different procurement processes for products and services, however, includes problems. This paper shows the need for a process-oriented approach in procurement at several abstraction levels. We describe a model for the design of the electronic procurement process in value networks to serve product-service bundles. Different process characteristics are investigated for the applicability of product-service bundles and SCOR. We adjust a proposal for the procurement process in value networks

Multi-service management in a multi-provider environment

As the spread of digital networks makes access to data communications globally available, the interest of communication service providers is switching away from the provision of these bearer networks and towards the provision of the value added services that will operate over them. At the same time the liberalisation of telecommunication markets is precipitating a dramatic change in the profile of communication service providers. In this complex telecommunications markets the open management, not only of the networks, but of the services themselves will become increasingly important. The large number and diversity of roles of the market players makes the management of inter-organisational relationships fundamentally important to the management of services. The ITU's series of recommendations on the telecommunication management network (TMN) provides a basis for inter-domain management, however, this and other standards have so far concentrated on the management of individual network components and of networks operated by single organisations. This paper provides an initial example of how the management of multiple services in a complex multi-player market can be modelled using TMN techniques for implementation on existing management platforms. The paper begins by briefly outlining current work in this field before describing aspects of this multi-player multi-service management problem and how they can be modelled and implemented in a real system

The evolution of networks and interaction in the co-creation of value : a case study of the development of a city museum

Vargo and Lusch (2004) proposed that marketing is moving to a new dominant logic where service is exchanged for service. Central to their proposal were eight foundational premises (Vargo and Lusch, 2004), subsequently extended to ten (Vargo and Lusch, 2008a). Key amongst them are: service is deemed to be the fundamental basis of exchange (FP1); operant resources are the fundamental source of competitive advantage (FP4); the customer is always a co-creator of value (FP6); the enterprise can only offer value propositions, it cannot deliver value (FP7); value creation occurs in networks through actors who are resource integrators (FP9); and value itself is ‘idiosyncratic, experiential, contextual and meaning-laden’ (FP10) (Vargo and Lusch, 2008a, p.375). Much discussion on S-D logic has focused on developing this theoretical context (see for example: Lusch and Vargo, 2006, 2009; Vargo and Lusch, 2008b, 2008c; Gummesson, Lusch, Vargo, 2010; Brodie et al., 2011). Alongside this, the debate has developed through studies which explore how the tenets of S-D logic operate in practical contexts such as financial services (Auh et al., 2007), art experiences (White, Hede and Rentschler, 2009), opera (Lund, 2010), the travel industry (Fyrberg and Juriado, 2009), electronic services (Blazevic and Lievens, 2008) and the Harry Potter phenomenon (Brown and Patterson, 2009) amongst others. Central to much of this work is the effort to understand how value is cocreated within varying contexts. Of particular interest to the current research is the work of Fryberg and Juriado (2009) who highlight the importance of networks in the co-creation of value, paying particular attention to the importance of interaction between network actors. Further, defining value and value propositions has received increasing attention (Gronroos, 2008; Kowalkowski, 2011). Through a case study of the Cardiff Story, a new museum for the people of Cardiff, this paper builds on previous work on S-D logic by exploring how networks and interaction evolve over time and the role they play in the evolving nature of value co-creation. The unique site of the work, the development from inception of a city museum, allows us to explore S-D logic in the public sector while taking into consideration the specific nature of arts and heritage in that context. The paper begins by reviewing pertinent S-D logic constructs to provide context for the current work. The methods section details the research position adopted before providing a justification for the single case study nature of this work. Context for the Cardiff Story is provided before the data collection methods are outlined. Findings are subsequently discussed before a conclusion is offered and areas for future research outlined

The MVA Priority Approximation

A Mean Value Analysis (MVA) approximation is presented for computing the average performance measures of closed-, open-, and mixed-type multiclass queuing networks containing Preemptive Resume (PR) and nonpreemptive Head-Of-Line (HOL) priority service centers. The approximation has essentially the same storage and computational requirements as MVA, thus allowing computationally efficient solutions of large priority queuing networks. The accuracy of the MVA approximation is systematically investigated and presented. It is shown that the approximation can compute the average performance measures of priority networks to within an accuracy of 5 percent for a large range of network parameter values. Accuracy of the method is shown to be superior to that of Sevcik's shadow approximation