Signification framework of a business intelligence tool for SME business decision-making

Abstract : Business Intelligence (BI) tools are being adopted more frequently, especially in large organisations that have the resources to deploy it. BI tools are allowing businesses to optimise their decision-making process and sustain competitive advantage. There is, however, limited published research into how BI tools are being used by small and medium enterprises (SMEs), as well as limited research in terms of the affordable features from IBM Cognos that support SMEs’ decision-making needs. Application of the key features of BI tools are helping organisations to take decisions to ensure their sustainable growth and competitive advantage. BI is also vast and complex hence it requires skilled human resources, and it makes the development and maintenance of BI highly expensive for SMEs. The main motivation of the research has been associated with the fact that finding a BI tool that is cost efficient for SMEs can be important for the success of the business and to cater effectively to their decision-making needs. Objective The study’s purpose was to determine which of the fundamental features of IBM Cognos are affordable features for addressing the business needs of SMEs. The objective was to analyse the significance of BI tools in the SMEs by identifying affordable and suitable features from IBM Cognos based on SMEs’ needs and business functions using a signification framework. Method A quantitative research method has been used in which primary method of data collection has been adopted. With respect to this, data collection instrument chosen for the research is in the form of a questionnaire online survey which was sent to the respondents through survey monkey. The sample size for this research was 200 research participants, and amongst these total 200 research participants, 80 participants were BI Consultants from consultancy firms and with the composition of their own consultancy firm’s clients, the other participants were 60 iv SME BI developers and 60 SME managers. For the purpose of data analysis, this research has used SPSS software and Microsoft Excel and analysed the results by using demographic and frequency analysis. Results The findings of this research have revealed that BI is a broad field and can be used as a tool for solving various issues faced by the SMEs. BI tool is able to solve issues through their features. All the questions asked from the respondents were associated with the features of BI and how they are effective for decisionmaking in SMEs. The features of IBM Cognos are cost effective but not necessarily affordable in the context of SME business needs. Affordability was identified as the mediating variable in this study. Conclusion The research has concluded that the SMEs established in South Africa should adopt the IBM Cognos tool for supporting their decision-making process and needs. The implementation of low cost and affordable features is important for SMEs but it requires a specialised IT employee for managing and running the tool. This tool would help the SMEs in articulating solutions based on the issues as well as making operational decisions that would improve the growth and profitability of the business. Overall, it has been indicated from the study that IBM is an important tool for the SMEs in that, it aids in gathering relevant data and further interpreting the data for making effective decisions.M.Com. (Business Management