Privacy-preserving targeted advertising scheme for IPTV using the cloud

In this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called {\em trapdoor} by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage

Secured Data Outsourcing in Cloud Computing

Cloud computing is a popular technology in the IT world. After internet, it is the biggest thing for IT world. Cloud computing uses the Internet for performing the task on the computer and it is the next- generation architecture of IT Industry. It is related to different technologies and the convergence of various technologies has emerged to be called as cloud computing. It places the application software and databases to the huge data centers, where the supervision of the data and services may not be fully trusted. This unique attribute poses many new security challenges which have not been well understood. In this paper, we develop system which allows customer to use cloud server with various profits and strong securities. So when customer stores his sensitive data on cloud server he should not worry about securities, we also protect customer’s account from malicious behaviors by verifying the result. This result verification mechanism is highly efficient for both cloud server and cloud customer. Covering security analysis and experiment results shows the immediate practicability of our mechanism design. DOI: 10.17762/ijritcc2321-8169.150314

Learning Character Strings via Mastermind Queries, with a Case Study Involving mtDNA

We study the degree to which a character string, $Q$, leaks details about itself any time it engages in comparison protocols with a strings provided by a querier, Bob, even if those protocols are cryptographically guaranteed to produce no additional information other than the scores that assess the degree to which $Q$ matches strings offered by Bob. We show that such scenarios allow Bob to play variants of the game of Mastermind with $Q$ so as to learn the complete identity of $Q$. We show that there are a number of efficient implementations for Bob to employ in these Mastermind attacks, depending on knowledge he has about the structure of $Q$, which show how quickly he can determine $Q$. Indeed, we show that Bob can discover $Q$ using a number of rounds of test comparisons that is much smaller than the length of $Q$, under reasonable assumptions regarding the types of scores that are returned by the cryptographic protocols and whether he can use knowledge about the distribution that $Q$ comes from. We also provide the results of a case study we performed on a database of mitochondrial DNA, showing the vulnerability of existing real-world DNA data to the Mastermind attack.Comment: Full version of related paper appearing in IEEE Symposium on Security and Privacy 2009, "The Mastermind Attack on Genomic Data." This version corrects the proofs of what are now Theorems 2 and 4