Cross Validation Of Neural Network Applications For Automatic New Topic Identification

There are recent studies in the literature on automatic topic-shift identification in Web search engine user sessions; however most of this work applied their topic-shift identification algorithms on data logs from a single search engine. The purpose of this study is to provide the cross-validation of an artificial neural network application to automatically identify topic changes in a web search engine user session by using data logs of different search engines for training and testing the neural network. Sample data logs from the Norwegian search engine FAST (currently owned by Overture) and Excite are used in this study. Findings of this study suggest that it could be possible to identify topic shifts and continuations successfully on a particular search engine user session using neural networks that are trained on a different search engine data log

A simple model of search engine pricing

We present a simple model of how a monopolistic search engine optimally determines the average quality of firms in its search pool. In our model, there is a continuum of consumers, who use the search engine’s pool, and there is a continuum of firms, whose entry to the pool is restricted by a price set by the search engine. We show that a monopolistic search engine may have an incentive to set a relatively low price that encouarges low-relevance advertisers to enter the search pool. This conclusion is independent of whether the search engine charges a price per click or a fixed access fee

The role of search engine optimization in search marketing

This paper examines the impact of search engine optimization (SEO) on the competition between advertisers for organic and sponsored search results. The results show that a positive level of search engine optimization may improve the search engine's ranking quality and thus the satisfaction of its visitors. In the absence of sponsored links, the organic ranking is improved by SEO if and only if the quality provided by a website is sufficiently positively correlated with its valuation for consumers. In the presence of sponsored links, the results are accentuated and hold regardless of the correlation. When sponsored links serve as a second chance to acquire clicks from the search engine, low-quality websites have a reduced incentive to invest in SEO, giving an advantage to their high-quality counterparts. As a result of the high expected quality on the organic side, consumers begin their search with an organic click. Although SEO can improve consumer welfare and the payoff of high-quality sites, we find that the search engine's revenues are typically lower when advertisers spend more on SEO and thus less on sponsored links. Modeling the impact of the minimum bid set by the search engine reveals an inverse U-shaped relationship between the minimum bid and search engine profits, suggesting an optimal minimum bid that is decreasing in the level of SEO activity. © 2013 INFORMS

The Signal Data Explorer: A high performance Grid based signal search tool for use in distributed diagnostic applications

We describe a high performance Grid based signal search tool for distributed diagnostic applications developed in conjunction with Rolls-Royce plc for civil aero engine condition monitoring applications. With the introduction of advanced monitoring technology into engineering systems, healthcare, etc., the associated diagnostic processes are increasingly required to handle and consider vast amounts of data. An exemplar of such a diagnosis process was developed during the DAME project, which built a proof of concept demonstrator to assist in the enhanced diagnosis and prognosis of aero-engine conditions. In particular it has shown the utility of an interactive viewing and high performance distributed search tool (the Signal Data Explorer) in the aero-engine diagnostic process. The viewing and search techniques are equally applicable to other domains. The Signal Data Explorer and search services have been demonstrated on the Worldwide Universities Network to search distributed databases of electrocardiograph data

Smart Search: A Firefox Add-On to Compute a Web Traffic Ranking

Search engines results are typically ordered according to some notion of importance of a web page as well as relevance of the content of a web page to a query. Web page importance is usually calculated based on some graph theoretic properties of the web. Another common technique to measure page importance is to make use of the traffic that goes to a particular web page as measured by a browser toolbar. Currently, there are some traffic ranking tools available like www.alexa.com, www.ranking.com, www.compete.com that give such analytic as to the number of users who visit a web site. Alexa provides the traffic rank for a website based on two factors: The number of users that view a website and the number of pages viewed. The Alexa toolbar is not open-source.The main goal of our project was to create a Smart Search Firefox add-on for the Yioop search engine, an open source search engine developed by my project advisor, Dr. Chris Pollett. This add-on would provide similar analytic data to the Yioop search engine, but in a transparent and open-source way. With the results received from the Smart Search toolbar extension, the Yioop search engine refines the search results as well as provides user centric-search results. Eventually, users would benefit from these better search results