Robust Dynamic Assortment Optimization in the Presence of Outlier Customers

We consider the dynamic assortment optimization problem under the multinomial logit model (MNL) with unknown utility parameters. The main question investigated in this paper is model mis-specification under the $\varepsilon$-contamination model, which is a fundamental model in robust statistics and machine learning. In particular, throughout a selling horizon of length $T$, we assume that customers make purchases according to a well specified underlying multinomial logit choice model in a ($1-\varepsilon$)-fraction of the time periods, and make arbitrary purchasing decisions instead in the remaining $\varepsilon$-fraction of the time periods. In this model, we develop a new robust online assortment optimization policy via an active elimination strategy. We establish both upper and lower bounds on the regret, and show that our policy is optimal up to logarithmic factor in T when the assortment capacity is constant. Furthermore, we develop a fully adaptive policy that does not require any prior knowledge of the contamination parameter $\varepsilon$. Our simulation study shows that our policy outperforms the existing policies based on upper confidence bounds (UCB) and Thompson sampling.Comment: 27 pages, 1 figur

Contextual Search in the Presence of Irrational Agents

We study contextual search, a generalization of binary search in higher dimensions, which captures settings such as feature-based dynamic pricing. Standard game-theoretic formulations of this problem assume that agents act in accordance with a specific behavioral model. In practice, however, some agents may not prescribe to the dominant behavioral model or may act in ways that are seemingly arbitrarily irrational. Existing algorithms heavily depend on the behavioral model being (approximately) accurate for all agents and have poor performance in the presence of even a few such arbitrarily irrational agents. We initiate the study of contextual search when some of the agents can behave in ways inconsistent with the underlying behavioral model. In particular, we provide two algorithms, one built on robustifying multidimensional binary search methods and one on translating the setting to a proxy setting appropriate for gradient descent. Our techniques draw inspiration from learning theory, game theory, high-dimensional geometry, and convex analysis.Comment: Compared to the first version titled "Corrupted Multidimensional Binary Search: Learning in the Presence of Irrational Agents", this version provides a broader scope of behavioral models of irrationality, specifies how the results apply to different loss functions, and discusses the power and limitations of additional algorithmic approache