9,099 research outputs found
Attentive Aspect Modeling for Review-aware Recommendation
In recent years, many studies extract aspects from user reviews and integrate
them with ratings for improving the recommendation performance. The common
aspects mentioned in a user's reviews and a product's reviews indicate indirect
connections between the user and product. However, these aspect-based methods
suffer from two problems. First, the common aspects are usually very sparse,
which is caused by the sparsity of user-product interactions and the diversity
of individual users' vocabularies. Second, a user's interests on aspects could
be different with respect to different products, which are usually assumed to
be static in existing methods. In this paper, we propose an Attentive
Aspect-based Recommendation Model (AARM) to tackle these challenges. For the
first problem, to enrich the aspect connections between user and product,
besides common aspects, AARM also models the interactions between synonymous
and similar aspects. For the second problem, a neural attention network which
simultaneously considers user, product and aspect information is constructed to
capture a user's attention towards aspects when examining different products.
Extensive quantitative and qualitative experiments show that AARM can
effectively alleviate the two aforementioned problems and significantly
outperforms several state-of-the-art recommendation methods on top-N
recommendation task.Comment: Camera-ready manuscript for TOI
A Statistical Measure of a Population's Propensity to Engage in Post-Purchase Online Word-of-Mouth
The emergence of online communities has enabled firms to monitor
consumer-generated online word-of-mouth (WOM) in real-time by mining publicly
available information from the Internet. A prerequisite for harnessing this new
ability is the development of appropriate WOM metrics and the identification of
relationships between such metrics and consumer behavior. Along these lines
this paper introduces a metric of a purchasing population's propensity to rate
a product online. Using data from a popular movie website we find that our
metric exhibits several relationships that have been previously found to exist
between aspects of a product and consumers' propensity to engage in offline WOM
about it. Our study, thus, provides positive evidence for the validity of our
metric as a proxy of a population's propensity to engage in post-purchase
online WOM. Our results also suggest that the antecedents of offline and online
WOM exhibit important similarities.Comment: Published at http://dx.doi.org/10.1214/088342306000000169 in the
Statistical Science (http://www.imstat.org/sts/) by the Institute of
Mathematical Statistics (http://www.imstat.org
Latent Relational Metric Learning via Memory-based Attention for Collaborative Ranking
This paper proposes a new neural architecture for collaborative ranking with
implicit feedback. Our model, LRML (\textit{Latent Relational Metric Learning})
is a novel metric learning approach for recommendation. More specifically,
instead of simple push-pull mechanisms between user and item pairs, we propose
to learn latent relations that describe each user item interaction. This helps
to alleviate the potential geometric inflexibility of existing metric learing
approaches. This enables not only better performance but also a greater extent
of modeling capability, allowing our model to scale to a larger number of
interactions. In order to do so, we employ a augmented memory module and learn
to attend over these memory blocks to construct latent relations. The
memory-based attention module is controlled by the user-item interaction,
making the learned relation vector specific to each user-item pair. Hence, this
can be interpreted as learning an exclusive and optimal relational translation
for each user-item interaction. The proposed architecture demonstrates the
state-of-the-art performance across multiple recommendation benchmarks. LRML
outperforms other metric learning models by in terms of Hits@10 and
nDCG@10 on large datasets such as Netflix and MovieLens20M. Moreover,
qualitative studies also demonstrate evidence that our proposed model is able
to infer and encode explicit sentiment, temporal and attribute information
despite being only trained on implicit feedback. As such, this ascertains the
ability of LRML to uncover hidden relational structure within implicit
datasets.Comment: WWW 201
What Airbnb Reviews can Tell us? An Advanced Latent Aspect Rating Analysis Approach
There is no doubt that the rapid growth of Airbnb has changed the lodging industry and tourists’ behaviors dramatically since the advent of the sharing economy. Airbnb welcomes customers and engages them by creating and providing unique travel experiences to “live like a local” through the delivery of lodging services. With the special experiences that Airbnb customers pursue, more investigation is needed to systematically examine the Airbnb customer lodging experience. Online reviews offer a representative look at individual customers’ personal and unique lodging experiences. Moreover, the overall ratings given by customers are reflections of their experiences with a product or service. Since customers take overall ratings into account in their purchase decisions, a study that bridges the customer lodging experience and the overall rating is needed. In contrast to traditional research methods, mining customer reviews has become a useful method to study customers’ opinions about products and services. User-generated reviews are a form of evaluation generated by peers that users post on business or other (e.g., third-party) websites (Mudambi & Schuff, 2010).
The main purpose of this study is to identify the weights of latent lodging experience aspects that customers consider in order to form their overall ratings based on the eight basic emotions. This study applied both aspect-based sentiment analysis and the latent aspect rating analysis (LARA) model to predict the aspect ratings and determine the latent aspect weights. Specifically, this study extracted the innovative lodging experience aspects that Airbnb customers care about most by mining a total of 248,693 customer reviews from 6,946 Airbnb accommodations. Then, the NRC Emotion Lexicon with eight emotions was employed to assess the sentiments associated with each lodging aspect. By applying latent rating regression, the predicted aspect ratings were generated. With the aspect ratings, , the aspect weights, and the predicted overall ratings were calculated.
It was suggested that the overall rating be assessed based on the sentiment words of five lodging aspects: communication, experience, location, product/service, and value. It was found that, compared with the aspects of location, product/service, and value, customers expressed less joy and more surprise than they did over the aspects of communication and experience. The LRR results demonstrate that Airbnb customers care most about a listing location, followed by experience, value, communication, and product/service. The results also revealed that even listings with the same overall rating may have different predicted aspect ratings based on the different aspect weights. Finally, the LARA model demonstrated the different preferences between customers seeking expensive versus cheap accommodations.
Understanding customer experience and its role in forming customer rating behavior is important. This study empirically confirms and expands the usefulness of LARA as the prediction model in deconstructing overall ratings into aspect ratings, and then further predicting aspect level weights. This study makes meaningful academic contributions to the evolving customer behavior and customer experience research. It also benefits the shared-lodging industry through its development of pragmatic methods to establish effective marketing strategies for improving customer perceptions and create personalized review filter systems
Some Advances in Aspect Analysis of User-Generated Content
Starting from the online reviews associated with an overall rating, the aim is to propose a methodology
for detecting the main aspects (or topics) of interest for users, and afterwards to estimate the aspect ratings latently assigned
in each review jointly with the weight or emphasis put on each aspect
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