Utility-driven Data Analytics on Uncertain Data

Modern Internet of Things (IoT) applications generate massive amounts of data, much of it in the form of objects/items of readings, events, and log entries. Specifically, most of the objects in these IoT data contain rich embedded information (e.g., frequency and uncertainty) and different level of importance (e.g., unit utility of items, interestingness, cost, risk, or weight). Many existing approaches in data mining and analytics have limitations such as only the binary attribute is considered within a transaction, as well as all the objects/items having equal weights or importance. To solve these drawbacks, a novel utility-driven data analytics algorithm named HUPNU is presented, to extract High-Utility patterns by considering both Positive and Negative unit utilities from Uncertain data. The qualified high-utility patterns can be effectively discovered for risk prediction, manufacturing management, decision-making, among others. By using the developed vertical Probability-Utility list with the Positive-and-Negative utilities structure, as well as several effective pruning strategies. Experiments showed that the developed HUPNU approach performed great in mining the qualified patterns efficiently and effectively.Comment: Under review in IEEE Internet of Things Journal since 2018, 11 page

Influence Maximization Based on Dynamic Personal Perception in Knowledge Graph

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore the dynamic user perception of promoted items in the process. In this paper, by exploiting the knowledge graph (KG) to capture dynamic user perception, we formulate the problem of Influence Maximization with Dynamic Personal Perception (IMDPP) that considers user preferences and social influence reflecting the impact of relevant item adoptions. We prove the hardness of IMDPP and design an approximation algorithm, named Dynamic perception for seeding in target markets (Dysim), by exploring the concepts of dynamic reachability, target markets, and substantial influence to select and promote a sequence of relevant items. We evaluate the performance of Dysim in comparison with the state-of-the-art approaches using real social networks with real KGs. The experimental results show that Dysim effectively achieves up to 6.7 times of influence spread in large datasets over the state-of-the-art approaches