Study Of Stability And Antifragility Of Reputation In View Of Multi-vector Character Of Reputation Management Of Enterprises

The paper is devoted to the development of fundamental bases of the reputation management of enterprises and elaboration of its methodological and methodical support. There was offered to use “antifragility” conception in the reputation management of an enterprise that allows to activate the cooperation with key stakeholders and to trace the effectiveness of managerial arrangements. At that reputation antifragility that is the ability to its self-support is a criterion of effectiveness of the reputation management of an enterprise. The projection of Taleb\u27s conception on the reputation management of enterprises provides the management balance (as a purposeful formation of an enterprise reputation) and self-management balance (as a spontaneous formation of an enterprise reputation) at the conceptual level. At that in the aspect of the economic approach, “antifragility of an enterprise reputation” is not equal to the notion “anticrisis enterprise management”, where the last one reproduces the process of counteraction to crisis phenomena. The features of reputation antifragility are considered as: stability as a closest synonym of antifragility; while assessing a reputation, it is necessary to take into account its ability to resist rare destructive events; anticrisis (crisis) reputation management as a necessary but not enough method of providing antifragility of an enterprise reputation; informational transparency and its necessity to form an antifragile enterprise reputation. The research results demonstrate that the management decentralization, limitation of the direct managerial impact is a necessary condition to provide reputation “antifragility” that is its ability of self-restoration, strengthening and self-increment as a result of the conscious use of stressors. The way of the solution of the methodological problem of the natural “management deficit” in complicated multi-vector systems in the context of the theory of the reputation management is the model of the reputation management decentralization by transferring the part of functions from managers to stakeholders

Reputation Management: Corporate Image and Communication

Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations operating in difficult ethical environments - perhaps self-created - need to sustain a positive reputation where possible. Argenti & Druckenmiller argue that, “organisations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive” (Argenti & Druckenmiller 2004, p.368). While there are many recent examples of organisations whose leadership and business practice behaviours have destroyed their reputation, such as Enron, Arthur Andersen, Tyco and WorldCom, the positive case for reputation is that it has fostered continued expansion of old stagers like Johnson & Johnson and Philips and innovators such as Cisco Systems, who top recent rankings of the most respected organisations in the US and Europe. What is evident is that reputation does not occur by chance. It relates to leadership, management, and organisational operations, the quality of products and services, and - crucially - relationships with stakeholders. It is also connected to communication activities and feedback mechanisms. This chapter will consider the definitions and nature of reputation and its management, best practice and evaluation. It will also discuss the boundaries between branding, image and reputation

Interpretation and implementation of reputation/ brand management by UK university leaders

Reputation and brand management are topical issues in UK higher education but previous research has often focused on marketing practitioners within higher education (HE) institutions rather than the senior, strategic leaders. This paper, however, examines university Chief Executives’ understanding, attitudes and interpretation of reputation and brand management. Current literature on defining reputation and brand, research on branding in higher education, and the role of leaders in brand management, are examined to give context to the work. Research was conducted through interviews with Vice-Chancellors, Principals and Rectors from a selection of fourteen universities representing three different ‘generations’ (the 1992 universities, those formed in the mid-20th century, and older institutions) Whilst the work is exploratory in nature it does highlight this as a rapidly evolving area of perceived importance and discusses conclusions on some of the external and internal issues related to reputation and brand management in this sector

A Formal Framework for Concrete Reputation Systems

In a reputation-based trust-management system, agents maintain information about the past behaviour of other agents. This information is used to guide future trust-based decisions about interaction. However, while trust management is a component in security decision-making, many existing reputation-based trust-management systems provide no formal security-guarantees. In this extended abstract, we describe a mathematical framework for a class of simple reputation-based systems. In these systems, decisions about interaction are taken based on policies that are exact requirements on agents’ past histories. We present a basic declarative language, based on pure-past linear temporal logic, intended for writing simple policies. While the basic language is reasonably expressive (encoding e.g. Chinese Wall policies) we show how one can extend it with quantification and parameterized events. This allows us to encode other policies known from the literature, e.g., ‘one-out-of-k’. The problem of checking a history with respect to a policy is efficient for the basic language, and tractable for the quantified language when policies do not have too many variables

Ethical branding and corporate reputation

This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research. A corporate brand is a vital part of the corporate reputation management. An ethical brand enhances the firm’s reputation; such a reputation reinforces the brand in turn. On the other hand, any unethical behaviour will severely damage or even destroy the total intangible asset as evidenced by the recent high profile corporate scandals. Ethical branding could provide the company with a differential advantage as a growing number of consumers become more ethically conscious

Reputation and ethical behaviour in a crisis: predicting survival

Purpose – The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance. Design/methodology/approach – The current debate on reputation and the validity of the term reputation management is reviewed and cases studies from Australia and the UK are examined. Findings – The paper finds that, in the case studies, poor management, unethical practices, a lack of engagement with customers and other stakeholders, indifferent or aggressive performances by CEOs and lack of preparedness for crisis communication severely or terminally affected the organisations. It identifies a new reputational factor of predictability and considers why some organisations survive a crisis that has strong negative ethical dimensions while others fail. Originality/value – This paper scrutinises existing concepts of reputation and reputation management and finds that they are not able to predict recovery, survival or failure of organisations. A new definition of reputation is put forward and the factor of predictability is emphasised in proposals for new applied theory