Study Of Stability And Antifragility Of Reputation In View Of Multi-vector Character Of Reputation Management Of Enterprises

The paper is devoted to the development of fundamental bases of the reputation management of enterprises and elaboration of its methodological and methodical support. There was offered to use “antifragility” conception in the reputation management of an enterprise that allows to activate the cooperation with key stakeholders and to trace the effectiveness of managerial arrangements. At that reputation antifragility that is the ability to its self-support is a criterion of effectiveness of the reputation management of an enterprise. The projection of Taleb\u27s conception on the reputation management of enterprises provides the management balance (as a purposeful formation of an enterprise reputation) and self-management balance (as a spontaneous formation of an enterprise reputation) at the conceptual level. At that in the aspect of the economic approach, “antifragility of an enterprise reputation” is not equal to the notion “anticrisis enterprise management”, where the last one reproduces the process of counteraction to crisis phenomena. The features of reputation antifragility are considered as: stability as a closest synonym of antifragility; while assessing a reputation, it is necessary to take into account its ability to resist rare destructive events; anticrisis (crisis) reputation management as a necessary but not enough method of providing antifragility of an enterprise reputation; informational transparency and its necessity to form an antifragile enterprise reputation. The research results demonstrate that the management decentralization, limitation of the direct managerial impact is a necessary condition to provide reputation “antifragility” that is its ability of self-restoration, strengthening and self-increment as a result of the conscious use of stressors. The way of the solution of the methodological problem of the natural “management deficit” in complicated multi-vector systems in the context of the theory of the reputation management is the model of the reputation management decentralization by transferring the part of functions from managers to stakeholders

Reputation and ethical behaviour in a crisis: predicting survival

Purpose – The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance. Design/methodology/approach – The current debate on reputation and the validity of the term reputation management is reviewed and cases studies from Australia and the UK are examined. Findings – The paper finds that, in the case studies, poor management, unethical practices, a lack of engagement with customers and other stakeholders, indifferent or aggressive performances by CEOs and lack of preparedness for crisis communication severely or terminally affected the organisations. It identifies a new reputational factor of predictability and considers why some organisations survive a crisis that has strong negative ethical dimensions while others fail. Originality/value – This paper scrutinises existing concepts of reputation and reputation management and finds that they are not able to predict recovery, survival or failure of organisations. A new definition of reputation is put forward and the factor of predictability is emphasised in proposals for new applied theory

HOW TO MANAGE A PUBLIC RELATIONS CRISIS

A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour. There have been several examples of public relations crises that were handled. At the same time, there are even more instances where companies have failed to properly manage crisis situations. What can, and must be managed is the response. Each crisis situation is unique and, therefore, requires a tailored response.This article presents some examples from each category. As a result, some steps that should be executed in order to properly manage a crisis, including the necessity to create a crisis plan before a crisis actually occurs. Finally will be presented ways to survive a public relations crisis.public relations, reputation, public image, crisis management, prevention, societal expectations

Is there Still a PR Problem Online? Exploring the Effects of Different Sources and Crisis Response Strategies in Online Crisis Communication Via Social Media

This study examined the effects of source and crisis response strategy on crisis communication outcomes in the context of social media. A 3 (source: organization, CEO, or customer) × 2 (strategy: accommodative or defensive) × 2 (crisis type: airline crash or bank hacking) mixed experimental study was conducted with 391 participants. The organizational sources were more likely to be perceived as more credible than the non-organizational sources. In particular, the CEO appeared to be the most trustworthy and credible source in delivering crisis messages. The path analysis indicated that perceived source credibility mediated the effect of source on reputation and behavioral intentions. This mediation appeared to be contingent on the type of crisis response strategy

CORPORATE SOCIAL RESPONSIBILITY IN THE TIME OF FINANCIAL CRISIS: EVIDENCE FROM TURKEY

Corporate Social Responsibility (CSR) has been an important global issue all over theworld. Proponents of CSR claim that it has lots of benefits for the company such as goodreputation; on the other hand opponents claim that CSR can not protect a firm from financial harmin times of crisis. The objective of this paper is to conceptually examine the CSR, benefits ofimplementing CSR, and CSR activities in the time of financial crisis. In addition, a research wasconducted to explore the impact of CSR on company reputation in Turkey by comparing therelationship between our CSR and reputation measures before and after the financial crisis. Theevidence gathered shows that there is a positive and significant relationship between these twovariables in both before financial crisis era and financial crisis era. However, the correlationbetween these two variables has not increased significantly between the two periods investigated.Corporate Social Responsibility (CSR), Reputation, Financial Crisis

“Too good to be true!”: The effectiveness of CSR history in countering negative publicity

Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies that consider CSR communication during crises. To help fill this gap, this study investigates whether the length of company’s involvement in CSR matters when it uses CSR claims in its crisis communication as a means to counter negative publicity. The use of CSR claims in crisis communication is more effective for companies with a long CSR history than for those with a short CSR history, and consumer skepticism about claims lies at the heart of this phenomenon

Maple Leaf Foods: Crisis and Containment Case Study

Crises can impact an organisation’s viability, credibility and reputation. Communication can preserve and protect the valuable reputation of an organisation, by demonstrating an acceptance of responsibility for the crisis and addressing victim concerns. The research illustrates that Maple Leaf Food’s crisis communication strategy was effectual and in supported to its purported organisational values as an organisation focused on health and safety. This case highlights why it is crucial for organisations to develop and apply a cohesive crisis communication strategy

What happened to "efficient markets?"

The financial crisis of 2008 has challenged the reputation of the free-market economy in the public imagination in a way that it has not been challenged since the Great Depression. The intellectual consensus after World War II was that markets are unstable and exploitive and thus in need of government action on a variety of fronts to counteract these undesirable characteristics. In the United States, this intellectual consensus did not result in nationalization of industry, but in detailed regulation and heavy government involvement in economic life.Financial Crisis; History of Economic Thought; Market Process

Safeguarding reputation through strategic, integrated and situational crisis communication management: development of the integrative model of crisis communication

Purpose – The purpose of this paper is to address the often missing theoretical foundation of crisis communication from an integrated perspective on the micro, meso and macro level. Based on the theory of structuration, a systematic, integrative framework is developed for safeguarding organizational legitimization and multidimensional reputation through communication during crisis situations which is applicable both for profit and non-profit organizations. Design/methodology/approach – Gidden’s theory of structuration was chosen as a basis to develop the integrative model of crisis communication that proposes a communicative impact on reputation on a situative level of message strategies (micro level), an organizational level (meso level) and a societal level (macro level). A well-organized crisis communication management on all of these levels is seen as the key communicative driver to safeguard long-term organizational reputation. Findings – The paper shows that successful crisis communication management must be conceptualized and addressed on distinctive levels of complexity. While on a message level (situative crisis communication) it creates meaning, crisis communication must be seen as management task on an organizational level (integrative crisis communication). However, in order to fully safeguard reputation in the long term and trustworthiness in the short term, crisis communication has also a societal component when addressing moral standards and norms (strategic crisis communication). Research limitations/implications – The paper is a conceptual contribution which build the basis of a follow-up empirical, experimental study where the proposed model is successfully tested. Practical implications – For PR managers, this paper gives reasons to conceptualize crisis communication management, not only on a message strategy level, but also to take into consideration the organizational and societal levels. Originality/value – The paper stands in line with the theoretical discourse of organizational crisis communication. So far, few approaches conceptualize organizational crisis communication thoroughly on an integrated level of different perspectives so that the paper provides an important input, pushing the discussion forward

Current views on risk communication and their implications for crisis and reputation management

Organizations prepare for crisis communication by designing, implementing, and evaluating procedures, scenarios, and emergency measures. In addition to crisis communication, risk communication is a concern for many organizations as well. Risk communication is viewed as an interactive, multi-actor democratic process. Traditionally, risk communication is seen as a linear, top-down, elitist, expert-to-public approach. In this paper, the relation between crisis communication and risk communication is described. In addition, a model is presented based on the notion that crisis communication should be proactive, and focusing on the management of the relation between the organization and its relevant stakeholders or the organization’s reputation. The new thinking on the risk communication process is essential for an organization’s crisis and reputation management