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MTBRN: Multiplex Target-Behavior Relation Enhanced Network for Click-Through Rate Prediction
Click-through rate (CTR) prediction is a critical task for many industrial
systems, such as display advertising and recommender systems. Recently,
modeling user behavior sequences attracts much attention and shows great
improvements in the CTR field. Existing works mainly exploit attention
mechanism based on embedding product when considering relations between user
behaviors and target item. However, this methodology lacks of concrete
semantics and overlooks the underlying reasons driving a user to click on a
target item. In this paper, we propose a new framework named Multiplex
Target-Behavior Relation enhanced Network (MTBRN) to leverage multiplex
relations between user behaviors and target item to enhance CTR prediction.
Multiplex relations consist of meaningful semantics, which can bring a better
understanding on users' interests from different perspectives. To explore and
model multiplex relations, we propose to incorporate various graphs (e.g.,
knowledge graph and item-item similarity graph) to construct multiple
relational paths between user behaviors and target item. Then Bi-LSTM is
applied to encode each path in the path extractor layer. A path fusion network
and a path activation network are devised to adaptively aggregate and finally
learn the representation of all paths for CTR prediction. Extensive offline and
online experiments clearly verify the effectiveness of our framework.Comment: Accepted by CIKM202
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