Reinforcing attitudes in a gatewatching news era: individual-level antecedents to sharing fact-checks on social media

Despite the prevalence of fact-checking, little is known about who posts fact-checks online. Based upon a content analysis of Facebook and Twitter digital trace data and a linked online survey (N = 783), this study reveals that sharing fact-checks in political conversations on social media is linked to age, ideology, and political behaviors. Moreover, an individual’s need for orientation (NFO) is an even stronger predictor of sharing a fact-check than ideological intensity or relevance, alone, and also influences the type of fact-check format (with or without a rating scale) that is shared. Finally, participants generally shared fact-checks to reinforce their existing attitudes. Consequently, concerns over the effects of fact-checking should move beyond a limited-effects approach (e.g., changing attitudes) to also include reinforcing accurate beliefs.Accepted manuscrip

Predicting User-Interactions on Reddit

In order to keep up with the demand of curating the deluge of crowd-sourced content, social media platforms leverage user interaction feedback to make decisions about which content to display, highlight, and hide. User interactions such as likes, votes, clicks, and views are assumed to be a proxy of a content's quality, popularity, or news-worthiness. In this paper we ask: how predictable are the interactions of a user on social media? To answer this question we recorded the clicking, browsing, and voting behavior of 186 Reddit users over a year. We present interesting descriptive statistics about their combined 339,270 interactions, and we find that relatively simple models are able to predict users' individual browse- or vote-interactions with reasonable accuracy.Comment: Presented at ASONAM 201

Discussion quality diffuses in the digital public square

Studies of online social influence have demonstrated that friends have important effects on many types of behavior in a wide variety of settings. However, we know much less about how influence works among relative strangers in digital public squares, despite important conversations happening in such spaces. We present the results of a study on large public Facebook pages where we randomly used two different methods--most recent and social feedback--to order comments on posts. We find that the social feedback condition results in higher quality viewed comments and response comments. After measuring the average quality of comments written by users before the study, we find that social feedback has a positive effect on response quality for both low and high quality commenters. We draw on a theoretical framework of social norms to explain this empirical result. In order to examine the influence mechanism further, we measure the similarity between comments viewed and written during the study, finding that similarity increases for the highest quality contributors under the social feedback condition. This suggests that, in addition to norms, some individuals may respond with increased relevance to high-quality comments.Comment: 10 pages, 6 figures, 2 table