Trends in Mobile Computing within the IS Discipline: A Ten-Year Retrospective

We analyze mobile computing trends in research and practice between the years 2000–2009 with an inductive categorization of 806 articles in nineteen leading academic, crossover, and practitioner outlets. We integrate this categorization with previous research in mobile commerce and e-business in order to provide the most comprehensive categorization to date. Using this categorization, we next investigate trends in the discussion and research on mobile computing. From these trends, we develop a comprehensive framework that addresses both where mobile computing research has been over the past ten years, but also areas of opportunity for future research. Results indicate research is required in the areas of: (a) IT value stream proposition (both within and outside the firm), (b) human-computer interaction (designing usable mobile computing systems), (c) legal/ethical issues surrounding mobile computing-enabled activities, and (d) organizational/societal impact and change precipitated by mobile computing technologies

Investigation the Relationship among Mobile Value-added Services Quality, Customer Satisfaction and the Continuance Intention: Case Study, Hamrah Avval Operator

Understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. This study explores the effects of service quality, trust and perceived value on customer satisfaction, which, in turn, affects continuance intention of mobile services. Service quality and customer satisfaction were measured by multiple dimensions. A research model was developed based on this multidimensional approach and was empirically examined with data collected from about one 237 users of mobile value-added services in Tehran university. Results show that all two dimensions of service quality (interaction quality and outcome quality) and perceived value have significant and positive effects on customer satisfaction while only one dimension of service quality (environment quality) and trust have no effect on customer satisfaction

An empirical study on Marketing strategy of telecom sector in Gujarat State

Not availabl

Mobile App Service Quality Dimensions and Requirements for Mobile Shopping Companion Apps

The increasing utilization of mobile apps for shopping leads retailers to provide customers with dedicated mobile shopping companion apps to create an omni-channel shopping experience involving traditional brick-and-mortar, electronic and mobile business. Mobile shopping companion apps extend the traditional and electronic services of brick-and-mortar retailers by an additional mobile channel providing the customer with a digital companion supporting the shopping within and outside the stores using mobile technology. A twofold approach is pursued in this thesis. Firstly, a structured literature review is conducted to identify candidate dimensions for developing a scale for measuring the service quality of mobile shopping companion apps. Secondly, design requirements for improving the service quality of these mobile apps are deduced from online customer reviews of three exemplary mobile shopping companion apps applying a qualitative content analysis. The mobile app service quality of mobile shopping companion apps can be measured using a hierarchical and multi-dimensional scale consisting of three primary dimensions, seven secondary dimensions and 22 related items. The primary dimensions interaction quality, environment quality and outcome quality structure the secondary dimensions responsiveness, information, security and privacy, design, performance, technical reliability and valence. Based on these dimensions, 22 implementation guidelines and 14 service design requirements are derived as potential areas for optimizing the mobile app service quality of mobile shopping companion apps and achieving a high overall service quality. A mobile shopping companion app should include a set of features consisting of 16 features from three different areas. Results show that measuring the service quality of mobile shopping companion apps require for a tailored measurement scale. Equally, design requirements are proposed for this particular category of mobile apps. Retailers should provide a single mobile shopping companion app providing all features and mobile services to the customer. Keywords: mobile service; mobile commerce; shopping companion; service quality

Development of resource allocation strategies based on cognitive radio

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