2 research outputs found
Business Education in California Secondary Schools
n a survey made by the California State Department of Education, Bureau of Business Education, in Karch, 1945, it was found that very few secondary schools teach advertising as a separate subject; however, techniques in advertising are usually presented in such courses as: salesmanship, retail- I ing, merchandising, general business, consumer\u27s economics, and business English. The number of schools teaching advertising were summarized in the survey as follow