PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SCARLETT

The purchasing decision is one of the key factors in shaping market demand. Understanding purchasing decisions will assist companies in designing more effective marketing strategies. This research aims to determine the influence of brand ambassadors on the purchasing decisions of Scarlett skincare and to understand the influence of product quality on the purchasing decisions of Scarlett skincare, as well as the influence of brand ambassadors and product quality on the purchasing decisions of Scarlett skincare. The object of this research is consumers who have purchased and used Scarlett Whitening skincare. Sampling was done using purposive sampling technique. This research uses multiple linear regression analysis method. The results of this study show that brand ambassadors partially do not have a significant effect on the purchasing decision of Scarlett skincare, product quality partially has a significant effect on the purchasing decision, and brand ambassadors and product quality simultaneously influence the purchasing decision of Scarlett skincare

PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY

This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire. In this study, the sample used was 120, using purposive sampling. The technique used in this research is the multiple linear regression analysis technique. The research results found that E- WoMhas a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and E-WoMand brand image have a simultaneous effect on purchasing decision

The attentional drift-diffusion model extends to simple purchasing decisions

How do we make simple purchasing decisions (e.g., whether or not to buy a product at a given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can provide accurate quantitative descriptions of the psychometric data for binary and trinary value-based choices, and of how the choice process is guided by visual attention. Here we extend the aDDM to the case of purchasing decisions, and test it using an eye-tracking experiment. We find that the model also provides a reasonably accurate quantitative description of the relationship between choice, reaction time, and visual fixations using parameters that are very similar to those that best fit the previous data. The only critical difference is that the choice biases induced by the fixations are about half as big in purchasing decisions as in binary choices. This suggests that a similar computational process is used to make binary choices, trinary choices, and simple purchasing decisions

PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang)

This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City. The population used in this study were consumers who had used the ShopeeFood food delivery service at least once, with a sample of 120 respondents. The characteristics of the respondents are consumers who are in Malang City, consumers who have made transactions using sales promotions from ShopeeFood, consumers who have used the ShopeeFood food delivery service at least once, aged 18-35 years. This study uses a non-probability sampling technique with purposive sampling. Data collection techniques using online questionnaire. The analysis tool uses Smart-PLS. The results of this study found that sales promotion had a positive and significant effect on purchasing decisions, brand image had a positive and significant effect on purchasing decisions, sales promotion had a positive and significant effect on brand image and brand image mediated sales promotion on purchasing decisions

PENGARUH E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi Kasus di Marketplace Shopee pada Online Shop “Grosir Asemka”)

This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. This research uses the method of scale range analysis and path analysis. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions

Quantitative analysis of strategic and tactical purchasing decisions

Purchasing management is a relatively new scientific research field, partly due to the fact that purchasing has only recently been recognized as a factor of strategic importance to an organization. In this thesis, the author focuses on a selection of strategic and tactical purchasing decision problems. New quantitative models are developed for these decision problems using a range of mathematical techniques, thereby contributing to the further development of purchasing theory and its appliation in practice.The selected purchasing decision problems are:-ROI improvement drivers from a purchasing perspective-allocation of cost savings in a purchasing consortium-strategies for tendering procedures-fixed-price contracts versus spot market buying-supplier switching strategies for single sourcing-electronic procurement roll-out strategie

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian City Car Kiapicanto Pada PT. Kars Inti Amanah (Kalla Kia) Palu

The aims of this study are: 1) to seek and analyze simultaneous influence of product, price, promotion, and place on consumers\u27 purchasing decisions; 2) to seek and analyze the influence of product on consumers\u27 purchasing decisions; 3) to seek and analyze the influence of price on consumers\u27 purchasing decisions; 4) to seek and analyze the influence of promotion on consumers\u27 purchasing decisions; 5) to seek and analyze the influence of place on consumers\u27 purchasing decisions. Sample of this study consists of 61 people who selected through purposive sampling technique. The hypotheses are tested with multiple linear regressions. The result show that: 1) product, price promotion, and place simultaneously have significant influence of consumers\u27 purchasing decisions; 2) product influences consumers\u27 purchasing decisions positively but insignificantly; 3) price positively and significantly influences consumers\u27 purchasing decisions; 4) promotion positively and significantly influences consumers\u27 purchasing decisions; 5) place negatively and significantly influences consumers\u27 purchasing decisions

Possible kinds of values added by the purchasing department

Value-based purchasing focuses the decisions of purchasing professionals on the creation of value, rather than on the traditional objectives of cost savings and efficiency. Most of the purchasing researchers see purchasing as a strategic contributor to the added value of the organizations. But only a few contributions discuss the possible kinds of values that the purchasing department could actually add to the organization. This paper tries to fill this gap and reviews the traditional and strategic concepts of values added by purchasing and the factors affecting value added. Furthermore the paper presents a conceptual model of factors affecting value added by the purchasing department. In order to discover the influence of these factors on the capacity of the purchasing department to add value to the organization, we conducted an empirical study. The preliminary findings of the empirical research are presented at the end of the paper

PENGARUH PEMASARAN SOSIAL MEDIA INSTAGRAM DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen 78 Coffee Break Bojonegoro)

This research was conducted on consumers of 78 Coffee Break, with the research objective to determine the effect of: instagram social media marketing on purchasing decisions, store atmosphere on purchasing decisions, instagram social media marketing on buying interest, store atmosphere on buying interest, buying interest in purchasing decisions, instagram social media marketing on purchasing decisions through buying interest and store atmosphere on purchasing decisions through buying interest. This study uses the SPSS 25 for windows program, and uses 120 respondents as a sample. The research results obtained are as follows: Instagram social media marketing has a positive and significant influence on purchasing decisions, store atmosphere has a positive and significant influence on purchasing decisions, Instagram social media marketing has a positive and significant influence on buying interest, store atmosphere has a positive and significant influence on buying interest, buying interest has a positive and significant influence on purchasing decisions, buying interest has a mediating role in the relationship between Instagram social media marketing on purchasing decisions and buying interest has a mediating role in the relationship between store atmosphere on purchasing decisions

PENGARUH ULASAN DAN PENILAIAN PELANGGAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Kerupuk Rambak Cow Jaya)

This research was conducted to determine and analyze the influence of online customer reviews and ratings on purchasing decisions with purchase interest as an interverning variable. This research uses quantitative methods. The data collection technique in this research uses a questionnaire. A sample of 130 was carried out using purposive sampling using path analysis techniques. The results show that 1. Online customers reviews have an insignificant negative effect on purchasing decisions . This shows that good on line customers reviews do not influence consumers ' decisions to shop in the marketplace . Online customers ratings have a significant positive effect on purchasing decisions . This shows that on line customers assessments at the time of purchase can influence consumers in making purchases decisions. Online customers reviews have an insignificant negative effect on purchasing interest . This shows that many reviews are good and do n't affect consumer buying interest. Online customers ratings have an insignificant negative effect on purchasing interest . This shows that consumer interest in the product is not influenced by customers assessment. Purchase interest has been positive and significant effect on purchasing decisions . This shows that consumers in making purchases decisions are influenced by strong consumer buying interest . Purchase interest can be a link between on line customers reviews and customers decisions . This shows that consumer purchasing decisions are not based on the presence of many good reviews . However , the presence of many good reviews combined with high purchasing interest will result in consumer purchasing decisions . Purchase interest can be a link between customers assessment of purchasing decisions . This shows that's a high assessment will indicate good product and service quality , combined with high purchasing interest from consumers , this will results in purchasing decisions in the marketplace