The Influence of Value Perceptions on Purchase Intention Towards Luxury Fashion Products in Jakarta

In general, luxury market is growing in several countries, including Indonesia. Growth luxury market in a country related with the luxury trends on a particular country. The trends of luxury products consumption are very high causing there so many luxury counterfeit products spreading over the world including Indonesia. It is important to analyze the influence of purchase intention towards luxury fashion products. Since the number of counterfeit luxury fashion products is very high, fashion luxury product companies should identify and analyze what exactly factors influence purchase intention towards original luxury fashion products based on customers value perception. This research analysed concerning some variables such as: Functional Value Perceptions, Personal Value Perceptions, and Social Value Perceptions want to identify the most significantly influencing purchase intention towards luxury fashion products. This research use SPSS 21 through Multiple Regression Analysis for data analysis from quantitative research of 100 respondents. The results shows that all hypotheses are accepted and the most significantly influencing purchase intentions towards luxury fashion products is Functional Value Perceptions with usability, quality, and uniqueness as its indicators. Keywords: Functional Value Perceptions, Personal Value Perceptions, Social Value Perceptions, Luxury Fashion Products, Purchase Intention

Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics

The objective of this study is to examine the relationship between brand awareness, attitude, subjective norms, perceived behavioural control and purchase intention towards halal cosmetics among Muslim women in Indonesia. The questionnaires were distributed to 304 Muslim women at Medan, Banda Aceh, and DKI Jakarta within end of January until early February 2019. To investigate the relationships between factors; the structural equation modelling (SEM-PLS) version 2.0 was used to analysed the data. The finding of this study has found that two components of TPB (attitude, perceived behavioural control) and brand awareness are positively related with purchase intention towards halal cosmetics, while subjective norm is found to be insignificant. The result shows that positive attitude is the most important factor to increase consumer purchase intention toward halal cosmetics. The result of this study provides information to cosmetics’ firm that Muslim women with high brand awareness, attitude and perceived behavioral control will have high purchase intention toward halal cosmetic products. The findings of this study contribute valuable information to scholars, policy makers and firms in order to understand Muslim customers in Indonesia. Research paper  Keywords: Corporate Governance, Firm Values, Firm Size, Gender, Tobin Q, Board Reference to this paper should be made as follows: Kamalul Ariffin, S., Fadhilah Azra, W., Abdul Wahid, N., & Yen Nee, G. (2019). Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics, Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105

Moderating effect of the type of brand on the belief-attitude-behaviour model

Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention. We empirically test this model with 400 consumers in Mexico. Previously we had conducted another survey with also 400 Mexican consumers to classify brands into global, local and glocal. Our results suggest that brand quality, brand familiarity and brand image are common factors that positively influence brand attitude for the three brand categories. In addition, brand attitude is closely linked to brand purchase intention. Moreover, the type of brand moderates the relationship between brand quality and brand attitude, and between brand attitude and brand purchase intention, the relationship being weaker for glocal brands than for local or global

Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase

In forecasting demand for expensive consumer goods, direct questioning of potential consumers about their future purchasing plans has had considerable predictive success [1, 2, 4]. Any attempt to apply such 'intention to purchase' methods to forecast demand for proposed products or services must determine some way to convey product information to the potential consumer [3]. Indeed, all the prospective consumer knows about the product or service is what he may infer from the information given to him by the researcher. This paper presents a study of the effect upon intention to purchase of this seemingly crucial element—the extent and type of description of the new service. How extensive must the description of the new service be in order to measure intention to purchase?forecasting, purchase intentions

The impacts of electronic word of mouth in social media on consumers` purchase intentions

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be more powerful in terms of triggering purchase intention. This study discusses the electronic word of mouth within the context of social media. Particularly, this study examines the influence of eWOM in social media on consumers` purchase intentions. The research consists of two phases. First, survey will be conducted to understand the effect of eWOM in social media on purchase intention. Then interviews will be made to reveal that how eWOM in social media affects consumers` purchase intentions. The results should contribute to both researchers and practitioners

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP PURCHASE INTENTION PRODUK KOSMETIK WARDAH DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah di Universitas Muhammadiyah Malang)

Usage lectronic word of mouth in consumer communications today helped its emergence purchase intention on certain products, especially in the field of cosmetics for women, brand image existing products also help increase consumer purchasing intentions. This research aims to find out whether electronic word of mouth has a significant effect on purchase intention Wardah cosmetic products with brand image as a mediating variable using techniques of structural equation modeling with the help of analytical tools Smart PLS 4. The type of research used is quantitative research with a sample size of 120 respondents who meet the sample criteria and were taken using techniques of accidental sampling. This research data was obtained through a questionnaire in the form of google form which was distributed to students at the University of Muhammadiyah Malang. The research results show that electronic word of mouth positive and significant effect on purchase intention, electronic word of mouth positive and significant effect on brand image, brand image significant effect on purchase intention, and electronic word of mouth positive influence on purchase intention through brand image as a mediating variable

Pengaruh Pleasure, Safety, Perceived Quality Product Terhadap Purchase Behavior Melalui Purchase Intention Pada Sepeda Motor Honda Jenis Matic

Purchase Behavior is important because it can increase company profit. The study was conducted to determine the effect of pleasure, safety, perceived quality product on purchase behavior through purchase intention in Honda motorcycle type matic. The research was conducted at the districts Umbulharjo, Yogyakarta, samples taken as many as 100 people with accidental sampling method. The data collection is done by distributing questionnaires using a scale of 1-5 points to measure 12 indicators. The results of this study indicate the results for the variable pleasure positive effect on purchase intention , safety of use positive effect on purchase intention, perceived quality product positive on online purchase intention. Pleasure of use positive effect on purchase behavior, safety of use no positive effect on purchase intention, perceivved quality product of use no positive effect on purchase behavior. Purchase intention of use positive effect on purchase behvior.  For the determinantion of the results of this test is 73,8% on purchase intention. for the determinantion of the result of this 85,8 on purchase behavior

How does Internet usage influence young travellers' choices?

New technologies have significant effects on travel behavior, attitudes, habits and potentially future travel demand. Effects may be more prominent for Millennials. Little empirical research has investigated these relationships, mainly due to data limitations. This study focuses on the potential influence of using the Internet while traveling on Millennials’ plans for car ownership. We examine two questions: Does using the Internet while traveling influence trip frequencies? and Does it affect Millennials’ intention to purchase a car? Results suggest that Internet use while traveling is positively associated with travel demand and the intention to purchase a car in the near future

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION

The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building consumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as a mechanism to generate alternative strategic sales approaches. The research was conducted using quan-titative methods, with a total sample of 100 respondents using online shopping for Lazada. The research data was processed using Statistical Package for the Social Sciences(SPSS) 2.0. The results showed that the variable Digital Marketing Mix had a significant simultaneous effect on consumers purchase interest of 76.359 percent. These results indicate that the people of Bandung are very interested in shopping at the Lazada online shopping site. The results of partial studies indicate that the digital marketing mix partially influences consumers purchase intention, but the promotion dimension still needs to be in-creased so that buying interest that arises from consumers increases. Keywords: Digital Marketing Mix, Consumers Purchase Intentio

Native advertising : attitudes, value and purchase intention

textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native advertising is fast becoming a popular promotional tactic for brands looking to engage with an online audience. This study examines whether this form of advertising significantly impacts consumer attitudes towards the ad, value of the ad and purchase intention of the promoted product across three product categories. Although not significant, results suggest that native advertising positively impacts entertainment- and lifestyle-based products, while information-based service industries, including cyber security, saw a negative reaction from respondents. That said, product category did influence attitude toward the ad and ad value regardless of the ad type. Moreover, a strong positive correlation between product involvement and purchase intention was found, indicating the need to target specific audiences with online native advertising.Advertisin