SNACK PEANUTS PURCHASE PATTERN: EFFECTS OF NUTRITIONAL CONSIDERATIONS AND HOUSEHOLD CHARACTERISTICS

This study examines the effect of a meal planner's nutritional awareness, exercise habits, and household socioeconomic characteristics on market participation and frequency of purchase of snack peanuts. Data are from a household survey of 2880 U.S. households collected by Gallup in 1997. Statistical tests showed that a double-hurdle or Cragg model best represented consumers' participation and purchase level decisions in the snack peanut market. The results indicated that meal planner's nutritional considerations while making food purchase decisions had little effect on the participation level decisions, but did affect purchase frequency of snack peanuts. Those household meal planners who were overly concerned about undesirable nutritional factors tended to decrease their purchase of snack peanuts. Promotion of snack peanuts on the basis of nutritional benefits through health professional and media is a useful tool to increase purchase frequency.Food Consumption/Nutrition/Food Safety,

Online korean skincare decision support system

Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media for pre-purchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. One desirable form of interactivity from a consumer perspective is the implementation of sophisticated tools to assist shoppers in their purchase decisions by customizing the electronic shopping environment to their individual preferences

Climate Effects on Rainfall Index Insurance Purchase Decisions

Rainfall Index insurance is a pilot insurance product offered to producers of hay and pasture in 9 states. This analysis examines the expected payoff of the RI insurance for bi-monthly periods based on rainfall shortage probabilities in alternative climate phases. Differences in expected returns indicate that selection of ENSO-specific optimal intervals may result in higher returns than those based on pooled rainfall series.rainfall insurance, ENSO, expected indemnity, Production Economics, Risk and Uncertainty,

Factors Affecting Crop Insurance Purchase Decisions in Northern Illinois

When making crop insurance purchase decisions, farmers must consider multiple factors. This paper examines such factors through the use of a survey conducted in a 42 county region of Northern Illinois during 2005. Participants were asked who most influenced their crop insurance purchase decision and if the availability of a Premium Discount Plan (PDP) affected their decision. Respondents indicated that they generally made crop insurance purchase decisions independently, and that the availability of a PDP influenced about 25% of the decisions made. Questions about the importance of ten specific purchase factors were also asked in two distinct groups of five factors each. In one group of factors, price of the insurance was found to be more important than the probability of receiving a claim payment. The other group of factors revealed that government subsidization of premium and weather concerns were highly important to survey participants. Results have also been summarized according to the risk attitude of respondents. Crop insurance participation, plan and coverage level, and other demographic data were collected as well. Further analysis will be conducted to determine relationships between purchase decision factors and the characteristics of the respondents.Risk and Uncertainty,

Reference Distorted Prices

I show that when consumers (mis)perceive prices relative to reference prices, budgets turn out to be soft, prices tend to be lower and the average quality of goods sold decreases. These observations provide explanations for decentralized purchase decisions, for people being happy with a purchase even when they have paid their evaluation, and for why trade might affect high quality local firms 'unfairly'

When Judgments and Preferences Fail to Conform: Research on Preference Reversals for Product Purchases

In this paper, the preference reversal phenomenon known from risk research is investigated according to which subjects prefer gamble A over B in competitive decisions although they reveal higher valuations in terms of a cash equivalent (CE) or a willingness to pay (WTP) for the latter when gambles are assessed separately in monadic judgments. In contrast to the experimental settings of research on risky choices, our studies observed unforced and binding purchase decisions of experienced consumers between real products in natural shopping environments. Results confirm robustness of preference reversals in risk-free purchase decisions indicating that orderings of product preferences reverse significantly between evaluations in monadic and competitive designs. While recent pricing research has been largely focused on monadic designs and suggested BDM mechanisms or second-price auctions for elicitations of consumers’ true willingness to pay, results of our studies indicate a substantial discrepancy between preference orders based on monadic judgments and preferences that consumers reveal in competitive purchase decisions.Preference Reversals, Willingness to Pay, Monadic Designs, Competitive Designs, Pricing Research, Procedure Invariance

Pengaruh Atmosfer Toko dan Kesesuaian Harga terhadap Keputusan Pembelian Konsumen pada Temday Store Denpasar

Purchase decisions is the process by which consumers make an assessment of the various alternative options and choose one or more alternatives are needed based on certain considerations. Study aimed to examine the effect of stores atmospheric and prices suitability on consumer purchase decisions at Temday Store Denpasar. Samples are taken by 90 respondents, using purposive sampling method. Data collection is done by distributing questionnaires. Analysis technique was multiple linear regression analysis. Based on the results of the analysis showed that the store atmosphere has positive and significant effect on purchase decisions. Price suitability positive and significant impact on purchase decisions. To improve purchase decisions at Temday Store Denpasar, Temday Store needs to add a payment facility that make consumers easier on payment transactions and maintain the cleanliness  the room so that consumers feel comfortable and offers affordable prices of products  to encourage consumers make purchase decisions

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian AC Panasonic Pada Toko Sumber AC Di Palembang

The purpose of this study was to analyze whether there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase decisions in store Panasonic AC Sources AC in Palembang. The study was conducted by distributing questionnaires to the respondents who are the buyers AC (air conditioner) to store Sources Panasonic AC Palembang. The research sample using purposive sampling with 100 respondents. Processing data using statistical tools application program package for social source (SPSS) for windows version 16:00. From the score of the average distribution of brand equity and purchase decisions most respondents agreed. And from the results of multiple regression test (multiple regression) simultaneously brand equity (brand awareness, brand associations, perceived quality and brand loyalty) are very significant influence on purchasing decisions. Partially brand associations, perceived quality and loyalty influence on purchasing decisions. While brand awareness does not affect the purchase decision

Reference price distortion

I show that when consumers (mis)perceive prices relative to reference prices, budgets turn out to be soft, prices tend to be lower and the average quality of goods sold decreases. These observations provide explanations for decentralized purchase decisions, for people being happy with a purchase even when they have paid their “valuation”, and for why trade might be detrimental to welfare.