Proposing a Research Model for Slot Machine Usage

In this article, we combine the Technology Acceptance Model with social psychology research to propose a research model for slot machine usage. More specifically, we postulate positive influences of Perceived Usefulness, Perceived Enjoyment, Perceived Ease of Use, and Perceived Belonging on the Actual System Use of slot machines. Overall, we provide an interdisciplinary view on slot machine usage behavior that promises important practical implications for operators. Foremost, if confirmed, our hypotheses would suggest that operators need to focus on both utilitarian and hedonic aspects when designing/choosing their slot machines or gambling halls, and that they need to focus on factors driving people’s Perceived Belonging, such as friendly waitpersons, in order to (indirectly) drive the usage of slot machines

The Effect of Mobile Gamification on Brand Loyalty

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