Advertising, promotion, and the competitive advantage of interwar UK department stores

Promotional activity proved key to the success of department stores in fending off competition from the expanding chain stores by drawing in customers to their large, central, premises. This paper uses a combination of quantitative and qualitative archival data to examine the promotional methods of interwar British department stores, variations in the promotional mix between types of store, and returns to promotional activities. A number of distinct regional promotional strategies are identified, shaped by variations in the types of consumer markets served. Meanwhile there was considerable policy convergence among stores towards using promotional activity primarily as a means of imprinting a strong institutionalrand image in the minds of the consuming public.advertising, promotion, mail order, retailing, department stores

Multimedia-Based Visual Analysis as a Promotional Media at Raharja Internet Cafe (RIC)

The development of visual communication media is currently widely used as a means of promotion and information technology. By following the development of information technology today, the delivery of information is no longer presented in the conventional form, but now it has been widely applied in electronic form. One of the results of the development of information technology that can be used as a medium for delivering interesting information can be in the form of Graphic Design such as Online Posters and images uploaded on social media. Raharja Internet Cafe or often called RIC is one of the facilities located at Raharja University. Providing all personal needs Raharja in carrying out lecture activities such as Print, Scan, install iPad, also provides accessories for technological devices such as computers and iPads, besides that RIC also serves computer and iPad services. However, RIC still has problems in presenting information relevant to existing developments. Millennials today tend to get and search for information by accessing social media compared to accessing a website. This is one of the important things that must be applied to Raharja Internet Cafe in conducting socialization and marketing. Therefore, the author was given the opportunity to be able to do the Job Training Lecture (KKP) on Raharja Internet Cafe to apply the knowledge gained in the lecture curriculum. Then the author also gained a lot of knowledge about the world of work that had not previously been obtained in the lecture process. Which in the end, each task and the work that has been done by the author while carrying out the Job Training Lecture (KKP), will be summarized in the Job Training Lecture report

Starfished in the sand : developing the theory of planned behaviour to predict intentions to use sunscreen on the beach : a research project presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University, Albany, Auckland, New Zealand

This study examined the predictive power of the theory of planned behaviour in explaining sunscreen use intentions among beach-goers in New Zealand (n = 148) and the United Kingdom (n = 280). Generally, the theory of planned behaviour performed well with attitudes, subjective norms and perceived behavioural control explaining 54.8% (NZ) and 39.5% (UK) of the variability in intention. In addition to the theory of planned behaviour constructs, several other variables were included to enhance the models predictive power. The concepts of descriptive norm, implementation intentions, outcome expectancy, anticipated regret, past behaviour, global self-esteem and conscientiousness were investigated. Implementation intentions, past behaviour and anticipated regret contributed significantly to the theory of planned behaviour in predicting sunscreen use intentions. In addition, partial mediation of the theory of planned behaviour constructs was found by implementation intentions. Interaction effects were evident between past behaviour and perceived behavioural control in the UK sample. Implications for further investigation of the concept of anticipated regret and including a measure of self-identity are discussed

Checking the fact-checkers in 2008: predicting political ad scrutiny and assessing consistency

Which types of political ads are most likely to draw criticism from fact-checkers? Are fact-checkers consistent in their evaluations of political ads? Examining general election television ads from the 2008 U.S. presidential race, and based upon the evaluations of FactCheck.org, PolitiFact.com, and the Washington Post's Fact Checker, this study demonstrates it was the attack ads from candidates that were most likely to draw scrutiny from the fact-checkers. Most importantly, a high level of agreement between the fact-checkers indicates their success at selecting political claims that can be consistently evaluated. While political advertisers are increasingly using evidence to support their claims, what may be more critical in drawing evaluations from fact-checkers is the verifiability of a claim. The implications of consistent fact-checking on the public, political actors, journalism and democracy are discussed. With the revelation that fact-checking can be consistently practiced, localized efforts at fact-checking need encouragement, particularly as political TV ads increasingly drown out other potential sources of information for the public and increasingly are used in downballot races, local initiatives, referendums and judicial races

Information and communication on the designation and management of Natura2000 sites. Main Report 4: A Proposal for a Natura2000 partner award scheme

Following the selection of Special Protection Areas (SPA) and Sites of Community Importance (SCI) according to the Birds and the Habitats Directives, most European Member States are now in process of formally designating SPAs and SCIs as Special Areas of Conservation (SAC) or Natura2000 sites. These protected areas collectively form the European Union’s Natura2000 network. Member States are also selecting and implementing adequate management approaches and instruments to maintain and restore the favourable conservation status of protected species and habitat types and to prevent damage to the integrity of the sites. Both actions follow Articles 6.1 and 6.2 of the Habitats Directive. To help the Member States, the European Commission wishes to improve the knowledge and exchange of information and good practice both on the designation process of SPAs and SACs and on the establishment of conservation measures and instruments for these areas. Furthermore, the Commission wants to stress the importance of the sites and their management by involving a wider group of stakeholders in the development of so-called integrated management, in accordance with Article 2 of the Habitats Directive. The project ‘PREPARATORY ACTIONS- Lot 2: Information and communication on the designation and management of sites’ (tender ENV.B.2/SER/2007/0076) is intended to help the Commission to achieve these objectives. This is a proposal to the European Commission (EC) for a new European award scheme recognising ‘Natura2000 Partner’ and ‘Natura2000 Partner of the Year’. Our brief was to “elaborate a proposal for a system for rewarding persons, organizations or institutions that have a particular merit in the management of and the communication on Natura2000 sites.” The brief further stipulated the need for an award that would select ‘Natura2000 Partners’ on an annual basis. From these, a selection would be made, enabling the EC to confer the title of ‘Natura2000 Partner of the Year’. Our proposal allows for Member States (MSs) to award this latter title, with an additional title of ‘European Natura2000 Partner of the Year’ being made annually by the EC

Social Media Advertisement Outreach: Learning the Role of Aesthetics

Corporations spend millions of dollars on developing creative image-based promotional content to advertise to their user-base on platforms like Twitter. Our paper is an initial study, where we propose a novel method to evaluate and improve outreach of promotional images from corporations on Twitter, based purely on their describable aesthetic attributes. Existing works in aesthetic based image analysis exclusively focus on the attributes of digital photographs, and are not applicable to advertisements due to the influences of inherent content and context based biases on outreach. Our paper identifies broad categories of biases affecting such images, describes a method for normalization to eliminate effects of those biases and score images based on their outreach, and examines the effects of certain handcrafted describable aesthetic features on image outreach. Optimizing on the describable aesthetic features resulting from this research is a simple method for corporations to complement their existing marketing strategy to gain significant improvement in user engagement on social media for promotional images.Comment: Accepted to SIGIR 201

Target Groups, Competitors and Organization of FDI Promotion in Central-Eastern European Regions

Since the beginning of systemic change growing flows of foreign direct investments (FDI) have been perceived as an important source of capital, technology and employment for restructuring regional economies of Central-Eastern Europe (CEE). FDI inflows stimulate competition between nations and, what remains unpopular to recognize, regions within individual country. Increasing contest for lucrative FDI projects requires regional authorities to actively compete and promote their areas. Yet still there is a deficiency of systematic cross-national studies identifying good practice and assisting policy-making. Regional promotion practices established by the post-industrial cities of the western economies require adjustments to Central-Eastern European Countries (CEEC) reality, however the level of importance assigned by the regional authorities to this still somewhat new policy tool vary across the countries. Using the data collected in census of Czech, Polish and Slovak regional authorities this contribution explores the nature of CEE regional promotion and identifies some emergent approaches