The Role of Promotion in the Book Publishing Process

published or submitted for publicatio

Optimal duration of magazine promotions.

The planning of promotions and other marketing events frequently requires manufacturers to make decisions about the optimal duration of these activities. Yet manufacturers often lack the support tools for decision making. We assume that customer decisions at the aggregated level follow a state-dependent Markov process. On the basis of the expected economic return associated with dynamic response to stimuli, we determine the ideal length of marketing events using dynamic programming optimization and apply the model to a complex promotion event. Results suggest that this methodology could help managers in the publishing industry to plan the optimal duration of promotion events.Optimal duration of promotion events; Markovian process; Dynamic programming;

Years of Service and Probability of Promotion

This study provides evidence which we believe challenges some conventional assumptions about the promotion process. Based on survey information collected from a large random sample of U.S. private sector firms, we reach two main conclusions. First,seniority independent of productivity appears to play a significant role even in nonunion promotion decisions. Second, the differences between union and nonunion promotion processes, at least with regard to the weight assigned to seniority per se, appear to be important but less dramatic than is popularly supposed.

Optimal duration of magazine promotions

The planning of promotions and other marketing events frequently requires manufacturers to make decisions about the optimal duration of these activities. Yet manufacturers often lack the support tools for decision making. We assume that customer decisions at the aggregated level follow a state-dependent Markov process. On the basis of the expected economic return associated with dynamic response to stimuli, we determine the ideal length of marketing events using dynamic programming optimization and apply the model to a complex promotion event. Results suggest that this methodology could help managers in the publishing industry to plan the optimal duration of promotion event

Mental health promotion in schools : a comprehensive theoretical framework

Recent decades have seen a rise in mental health problems among children and adolescents. Despite a proliferation of studies describing effective school-based mental health programs, reviews of current research in this field suggest a strong lack of consensus concerning the definition of school mental health and its constructs. In the present paper, we set out to fill this gap via a two-step process: first, we offer a critical overview of recent research around the concept of school mental health; second, we propose a comprehensive theoretical framework for researchers, practitioners, and policy-makers involved in mental health promotion and school prevention programs. The proposed framework comprises three key domains: the first two, cover the promotion of social and emotional learning and resilience, while the third concerns the prevention of behavioural problems.peer-reviewe

Molecular single-particle excitations in heavy-ion reactions involving deformed light nuclei

Two-center level diagrams for the neutron orbitals in the scattering of 16O on 25Mg and of 17O on 24Mg are calculated by using a deformed potential for 24,25Mg. Possible consequences of the nuclear Landau-Zener mechanism, namely the promotion of nucleons at avoided level crossings, and of the rotational coupling between crossing molecular single-particle orbitals are studied for inelastic excitation and neutron transfer. The important excitation and transfer processes, which are enhanced by the promotion process and the rotational coupling, are presented. NUCLEAR REACTIONS Heavy ion scattering, theory of nucleon transfer, molecular wave functions, asymmetric two center shell model, single particle excitation, deformed nuclei

A study of the promotion to partner process in a professional services firm: How women are disadvantaged

This article is available open access through the publisher’s website at the link below. Copyright @ 2008 British Academy of Management.Increasing numbers of women are attracted to careers in the professional services. However, when their progress is considered to partner positions, it is found that they are not advancing to the levels anticipated. When the literature in relation to the partnership promotion process is explored, we find explanatory models are rare, and rarer yet is work that considers the impact of sex bias on the process. The article adds to the limited work available by presenting findings from a behavioural process perspective through an empirical study with male and female management consultants in a professional services firm which indicates that the promotion to partner process is indeed sex biased. Two areas of disadvantage for women are identified: the presence of a self-managed career advancement process necessitating a proactive approach to demonstrating individual contribution; and the need to ‘fit’ a prevailing model of success within the firm which is a masculine model and is more problematic for women. The article calls for a differentiated treatment of the glass ceiling phenomenon, capable of capturing disadvantage accruing from societally based factors and sector-based factors. The implications of the findings for future research and professional service firms are discussed