PROMOTION STRATEGY OF CLOTHING BRAND COTTON BUTTON

Cotton Button, is a children\u27s clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on children\u27s clothing. Cotton Button focuses on children\u27s comfort and naturalness offered from organic cotton fabrics. Organic cotton fabric is a cloth derived from natural cotton seeds that are not modified, also planted without using pesticides both in plants and in their planting fields. Cotton Button\u27s has been promoting, but based on the data obtained, the promotions carried out have not been able to increase audience awareness of Cotton Button products. This caused a decline in sales in the city of Bandung. In connection with this phenomenon, the design of the Cotton Button clothing brand was designed. Keywords strategy, promotion, bran

Pengaruh Pricing Strategy, Promotion Strategy Dan Brand Equity Differences Terhadap Marketing Position Pt.Garuda Indonesia (Persero), Tbk Branch Office Manado (Rute Penerbangan Manado-Denpasar)

In an increasingly sophisticated era, the lifestyles of peoples are increasingly advanced and also increase the rate of one's mobility. Nowdays, the companies is required to be able to act, act quickly and accurately in facing competition in this world. Various problem come when many low-cost airlines come to the surface by offering and enabling their power to attract consumers, this problem making Garuda Indonesia not have a top position Marketing Position on Manado-Denpasar Route. This study discusses about the influences of Pricing Strategy, Promotion Strategy and Brand Equity Differences against the Marketing Position PT.Garuda Indonesia Branch Office Manado (Manado - Denpasar Route ). Marketing is one of the most important activities int the business world. In the curent business. In Marketing activites there are 4 Marketing `Mixes which are Product, Price, Place and Promotion. conditions, marketing is a driver to increase sales, so that purpose of company's are achived. The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether their used the service of Garuda Indonesia in 2 times, so this study can be said to be using a probability sampling method with a sample random sampling retrieval techniques. This study uses multiple lineaar regressio n analysis, 3 indpendent variable and 1 dependent variable. The survey was conducted by taking a sample of 50 passengers of Garuda Indonesia. This study aims to find out whether Pricing Strategy, Promotion Strategy and Brand Equity Differences affect to Marketing Position of the company and to describe what is the most important factor according to passengers perception to bring this company as Top lead er at Marketing Poosition board. The results obtained in this study indicate that there is a significant influence between Pricing Strategy, Promotion Strategy and Brand Equity Differences against to Marketing Position. The results of this study also show that Promotion strategies are the most important factor in its influence on Marketing Position

Lisbon Agenda, Regional Innovation System and the New EU Cohesion Policy

The EU’s cohesion policy should now be confluent with the goals of the Lisbon strategy by promoting growth and employment. In this context, the promotion of a concept called regional innovation system has recently become important in the EU for guaranteeing long-term regional economic growth. This paper attempts to explain the determinants of the varying degrees of innovation promotion by the EU from one region to another. Since regional-policy strategies should have been subject to a new orientation towards more innovation promotion, we are particularly interested in whether the EU’s co-financing policy of innovation projects changed for the 2007-2013 program period compared with the 2000-2006 period. According to our empirical analysis, which controls for various determinants of innovation promotion, there has been no significant change in the EU’s regional policy strategy in general. We confirm this result when focusing on less-developed Objective 1 regions, where we would have expected the new policy strategy to show up more pronounced in particular.Lisbon Agenda, regional innovation network, EU cohesion policy

Sales Promotion as a Leverage Strategy for Improving Sales and Profitability in Alcohol Beverage Industry

This paper considered the huge amount of money being expended on sales promotion in recent times and sought to know whether organizations that use such strategy have justification for such investment. It sought to know whether the increase in sales promotion expenses resulted to increase in the organizations' sales volume as well as profitability. Nigerian Breweries Plc was used for the study because of its high-level involvement in sales promotion. Personal interview was used to collect relevant information from the key staff of the organization while the published annual report was to collect relevant information from the key staff of the organization while the published annual report was used to source information on the organization's performance in terms of sales of sales turnover, marketing expenditure, and profitability. Findings showed that sales promotion was used because the strategy was very effective in developing and sustaining patronage and loyalty among channel members. It was further found that there was a strong positive correlation between sales promotion expenses and sales volume and between sales promotion expenses and profit. It was therefore recommended that organizations should use sales promotion as a strategy for leveraging sales and profit, provided that such organizations manage the sales promotion programmed effectively to generate desired results

Magazine sales promotion : a dynamic response analysis

This paper studies the impact and effectiveness of a type of non-price promotion often used in the European periodical magazines industry to stimulate sales, in which a value pack is sold containing the magazine issue plus another product. Magazines are sold simultaneously with and without promotion at different prices, and promotions are serialized by fractioning the additional product across different issues of the magazine. We find that promoted magazines contemporarily cannibalize non-promoted sales; but this loss is compensated by a medium term increase of non-promoted sales. These results show that this sales promotion strategy is an effective way to diminish the decline rate of periodical sales

Sport Tourism: Regional Promotion Strategies

The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided. We verified if these match some of the theoretical issues of promotion and tourism marketing. Despite the fact that already many studies have been made, internationally, on the impact of sport events, the present study contains something new as it introduces an ante analysis on the regional pronotion strategies of major sport events.Unlikely, the results show that no specific and integrated regional promotion strategy was pursuit, and no substantial additional financial effort was made. In what concerns the private regional tourism agents, no promotion could be found. The main tourism promotion competition came from across the boarder, whit dynamic promotion actions of the nearby Spanish regional responsibles.UEFA Euro 2004, tourism, promotion, marketing, regional, Minho, Portugal, Spain and major sport events.

The United States after unipolarity: American democracy promotion and the ‘Arab Spring’

In the aftermath of the 11 September 2001 terrorist attacks the United States increasingly sought to promote democracy in the Middle East and North Africa (MENA). However, although this strategy came to be largely associated with the invasion of Iraq, and the belief that a benign domino effect would spread throughout the region, there was far more nuance to the policy President Obama inherited. President George W. Bush’s democracy promotion legacy is one of institutional construction within the US foreign policy bureaucracy, creating the Middle East Partnership Initiative (MEPI), the Middle East Free Trade Area (MEFTA), and the Broader Middle East and North Africa initiative (BMENA). Furthermore, it was President Bush who codified his democracy promotion strategy in National Security Presidential Directive 58, entitled Institutionalising the Freedom Agenda, and who signed the ADVANCE Democracy Act of 2007 into law.1 By the time that President Bush left office hundreds of millions of dollars had been spent on promoting democracy in the MENA, and the US had declared with the force of law that it would prioritise, along with other foreign policy goals, the promotion of democracy and human rights around the world

STRATEGI PEMASARAN OBYEK WISATA PANTAI SIGANDU KABUPATEN BATANG

Nowadays, Sigandu Coastal Tourism object have nor yet correct making strategy. This condition caused there isn’t developing strategy that concerning the perception and preference of tourist amount visit. This study is intent to formulate the most correct marketing strategy for Pantai Sigandu. The goal of this study is to increase the amount of tourist paying visit at Pantai Sigandu. The analytical step through this study is live cycle tourism product analyze of Pantai Sigandu so that will be determine target market of Pantai Sigandu. Tourist (target market), service supplier, travel agencies, and government (management) taken as responder in analyzing tourism product and promotion development. Result of the analysis is alternatives of product and promotion developments, that will be appraised the proper accomplishments by the expert responder according SMART criterion (specific, measurable, attainable, realistic, and time bound). The marketing strategy of Panta Sigandu formulated from the result of analysis above, including comments and inputs from expert responder, results of writers visualization to situation/condition of Panta Sigandu as well as results of literature review, which is utilized in this study. These accomplished to acquired the most correct marketing strategy that fits Pantai Sigandu. This marketing strategy consit of tourism product and promotion development strategy of Pantai Sigandu