Understanding User Topic Preferences across Multiple Social Networks

In recent years, social networks have shown diversity and difference, people begin to use multiple online social networks with the demand for different information content at the same time. The different social networks provide people with kinds of services, and that understanding users' topic preferences across multiple social networks is key to community detection, recommendation, and personalized service across social networks. This paper first divides user topics into two types: global topics and local topics. Global topics are abstracted based on the users' multiple social network data to reflect users' high-level common preferences; Local topics are based on user data from single social network, reflecting users' personalized specific preference influenced by different social networks. On this basis, this paper integrates user behavior data under different social networks, and proposes a user topic preference model MSNT (Multiple Social Networks Topic model) for multiple social networks. The model simulates the interaction process of users across multiple social networks, and outputs users' global topic preferences and local topic preferences synchronously. The model parameters are solved by Gibbs sampling algorithm. This paper uses perplexity, likelihood and PMI-score to verify model performance compared with existing works on data based on well-known sites including Twitter, Instagram and Tumblr