Analisis Pengaruh Bauran Pemasaran (7P) Terhadap Keputusan Pembelian Pada Rumah Makan Nasi Bakar Bilmar Adam (Studi Pada Konsumen Nasi Bakar Bilmar Adam di Kecamatan Kumai Provinsi Kalimantan Tengah)

AbstractIn recent years the growth of the restaurant industry has grown rapidly, with the growing need for food to meet its primary needs. The more food businesses that have just opened have resulted in more variations in the choice of places for consumers to choose where to eat. Many aspects can influence consumer purchasing decisions, one of which is by implementing a marketing mix strategy. This study aims to determine the effect of the marketing mix (7P) on purchasing decisions at Bilmar Adam Fuel Rice Restaurant. The population in this study were consumers of Bilmar Adam Fuel in March 2020 as many as 538 consumers with a total sample of 84 respondents selected using accidental sampling techniques. Testing the hypothesis in this study using multiple linear regression analysis. The results showed that the product, price, place, promotion, people, physical evidence, and process variables simultaneously affected the purchasing decision. Product, price, place, promotion, people, physical evidence, and process variables have a positive and significant effect on purchasing decisions. Keywords: Marketing Mix (product, price, place, promotion, people, physical evidence, and process) of purchasing decisions

PENGARUH BAURAN PEMASARAN TERHADAPKEPUTUSAN MEMBELI TIKET PESAWAT DI TOTAL NUSA INDONESIA TOUR AND TRAVEL YOGYAKARTA

Marketing mix is once of the important think to increase and develop a unit bisnis. On this conceptual papper attemp the marketing mix can make good effect by the customer decition to buy a domestic ticket. In tourism indutry especially services industry that marketing mix known as 7P. It is include product, place, price, promotion, people, process and physical evident. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the over all uji F is known that the marketing mix significantly influence the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to take the decision to buy a plane ticket. This can occur due to variations domestic flight ticket complete product. Than follow by the other marketing mix component. Keywords : Marketing Mix, purchase decisions buying tickets

PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN PEMBELIAN DI THE RITZ-CARLTON BALI SPA

This research aims to analyze the influence of product, price, place, promotion, people, physical evidence, process, and the overall marketing mix (7Ps) on purchase decisions at The Ritz-Carlton Bali Spa. Furthermore, the study also aims to identify the dominant variables within the marketing mix that influence purchase decisions at The Ritz-Carlton Bali Spa. Wellness tourism, particularly in the form of spas, holds a significant position in Indonesia's tourism industry, with Bali being a prominent destination. Bali's spas attract tourists due to their unique techniques and experiences, combined with the breathtaking natural environment and preserved local wisdom. Despite the growing number of spas operating in Bali, the competitive landscape has intensified, and the marketing factors affecting purchase decisions have not been extensively explored. This research employs a quantitative approach, collecting data through questionnaires from 100 respondents who are customers of The Ritz-Carlton Bali Spa. Linear regression analysis is utilized to examine the impact of the variables within the marketing mix (7Ps) on purchase decisions. The findings indicate that price, promotion, and service processes significantly influence purchase decisions at The Ritz-Carlton Bali Spa. However, variables such as product, place, people, and physical evidence do not exhibit a significant impact. The dominant variable within the marketing mix that influences purchase decisions at The Ritz-Carlton Bali Spa is promotion, as evidenced by the calculated t-value of 3.110 and the regression coefficient of 0.719. Overall, the marketing mix (7Ps) demonstrates a substantial influence on purchase decisions, contributing to a 76.8% variance. Keywords: Marketing Mix (7Ps), Purchase Decisions, The Ritz-Carlton Bali Spa

PERANCANGAN STRATEGI BAURAN PEMASARAN (7P) BERDASARKAN ANALISIS SEGMENTING, TARGETING, DAN POSITIONING UNTUK MENINGKATKAN PENJUALAN PADA USAHA ROYAL PIZZA PEKANBARU

Royal Pizza is one of the businesses that come to enliven the market of fast food industry in Pekanbaru. As a new business, Royal Pizza necessary to design appropriate marketing strategies to be able to compete for the market share. This study aims to determine segmenting, targeting, and positioning of Royal Pizza, investigate and analyze the elements of the marketing mix to influence consumer purchasing decisions, and then devise an effective marketing mix strategy to increase sales of Royal Pizza and subsequently measure the effectiveness of the marketing mix design results. Segments were chosen as the target of Royal Pizza is a segment of students who are generally aged 20-25 years. From the analysis of the product moment correlation of Karl Pearson. Note that only four marketing mix variables that affect consumer purchasing decisions Royal Pizza is the variable Product, Price, Promotion and Process. Marketing mix strategies that are designed to be quite effective to increase sales of Royal Pizza. From the sales data for 30 days before and after the marketing mix strategy applied showed an increase in sales turnover of Rp1.522.000 an increase of 36 % from the previous while seen from the number of products sold increased by 195 pan or an increase of 62 % from the previous. Keywords : Segmenting, Targeting, Positioning, Marketing Mix (7P

Risk-conscious optimization model to support bioenergy investment in the Brazilian sugarcane industry

The past decades have seen a diversification of the sugarcane industry with the emergence of new technology to produce bioenergy from by-product and waste process streams. Given Brazil’s ambitious goal of reducing green-house gas emissions by over 40% below 2005 levels by 2030, it is of paramount importance to develop reliable decision-making systems in order to stimulate investment in these low-carbon technologies. This paper seeks to develop a more accurate optimization model to inform risk-conscious investment decisions for bioenergy generation capacity in sugarcane mills. The main objective is for the model to enable a better understanding of how Brazilian government policies, such as the electricity price in the regulated market, may impact these investments, by taking into account the uncertainty in sugar, ethanol and spot electricity markets and the interdependency between production and investment decisions in terms of saleable product mix. The proposed methodology combines portfolio optimization theory with superstructure process modeling and it relies on simple surrogates derived from a detailed sugarcane plant simulator to retain computational tractability and enable scenario analysis. The case study of an existing sugarcane plant is used to demonstrate the methodology and illustrate how the model can assist decision-makers. In all of the scenarios assessed, the model recommends investment in extra bioelectricity capacity via the anaerobic digestion of vinasse but advises against investment in second-generation ethanol production via the hydrolysis of surplus bagasse. Furthermore, the decision to upgrade the cogeneration system with a condensation turbine is highly sensitive to the electricity price practiced in the regulated market, capacity constraints on the sugar-ethanol mix, and the accepted level of risk. Another key insight drawn from the case study is that recent market conditions have favored a production focused on the sugar business, making it challenging for policy-makers to create attractive scenarios for biofuels. Long-term electricity contracting appears to be the main hedging strategy for de-risking other products and investments in the sugarcane business, provided it is priced adequately

Pay, Performance, and Participation

Our chapter identifies key dimensions on which organizations make employee compensation decisions and examines the emerging research evidence on the consequences of such decisions for attitudes, behaviors, and organization performance. We provide some general suggestions that may prove helpful in future research. First, there is increased recognition that pay decisions take place in the context of implicit or explicit contracts between employees and specific organizations. As a result, we encourage researchers to continue to give greater attention to the role of organization differences in compensation. Second, because pay is multidimensional, attention should not be restricted to organization differences in pay level. Organization differences in benefits, structure, and means of recognizing individual employees contributions also warrant attention. As an example of how the focus can be expanded, we provide new empirical evidence on organization differences in the market sensitivity of pay structures. Third, we note that the success of pay programs depends not only on decisions about pay per se, but also the process used in making communicating, and administering such decisions. More broadly, the influence of contextual factors, such as the nature of other employee relations practices (e.g., staffmg, development, employment security), needs to be considered to a greater extent in compensation research. In addition to these broad suggestions, we provide specific ideas on future research directions throughout the chapter

Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector

Creating effective communication with customers is the most important aspect in services marketing. To date we still have poor understanding of the role of effective marketing communication with customers in attracting and maintaining prospective and present customers. This research study assess the effectiveness of advertising and personal selling practices of Nigerian service sector in communicating with its customers with the aim of finding solutions to improve the existing communication and customer satisfaction. After reviewing related literature, a questionnaire was prepared and distributed to 200 customers, out of which 25% from the telecommmrications and 15% each from the remaining seven service industries viz banking and insurance, education, travel, tourism, hotel industry and hospital industry used to gather the data about the effectiveness of advertising and personal selling activities. The participants were selected randomly once the service type is determined by stratified sampling. The data collected was analyzed based on predetermined rating factors and expected results of performance with SPSS software package. In conclusion the findings of the analysis showed that Nigerian service sectors advertising and personal selling indicated moderately effective in providing information, creating awareness, changing attitude, ineffective in building company image and enforcing brand loyalty. The research also identified lack of integration between advertising and personal selling

Organizational Differences in Managerial Compensation and Financial Performance

The present study has two general purposes. First, based on the compensation strategy literature, we examine the extent to which organizations facing similar conditions make different managerial compensation decisions regarding base pay, bonus pay, and eligibility for long-term incentives. Second, working from expectancy and agency theory perspectives, we explore the consequences of these decisions for subsequent firm performance as measured by return on assets. Using longitudinal data on approximately 16,000 top and middle level managers and 200 organizations, significant between-organization differences in compensation decisions are found. The smallest organization effects are on the level of base pay. The largest organization effects are on bonus levels and eligibility for long-term incentives. In other words, our results suggest that organizations tend to distinguish themselves through decisions about pay contingency or variability rather than through decisions about the level of base pay. To study consequences, residualized measures (adjusted for employee and job factors) of organization pay level and pay mix are used. Pay level is not associated with organization financial performance. On the other hand, greater contingency of pay in the form of bonuses and long-term incentives is associated with better financial performance

When costs from being a constraint become a driver for concept generation

Managing innovation requires solving issues related to the internal development and engineering processes of a company (supply side), in addition to facing the market and competition (demand side). In this context, the product development process is crucial, as different tradeoffs and issues that require managerial attention tend to arise. The main challenges result in managers requiring practical support tools that can help them in planning and controlling the process, and of designers requiring them for supporting their design decisions. Hence, the thesis aims to focus on product costs to understand its influence on design decisions as well as on the overall management of the product development process. The core part of the thesis is based on the models and methods developed for enhancing cost analysis at the beginning of the product development process. This investigation aims to determine the importance of cost estimation in improving the overall performance of a newly designed product. The focus on post-sales and, more generally, on the customer, has become so relevant that manufacturers have to take into account not only the most obvious aspects about the product and related services, but even consider the associated implications for customers during product use. However, implementing a product life cycle perspective is still a challenging process for companies. From a methodological perspective, the reasons include uncertainty regarding the available approaches and ambiguity about their application. In terms of implementation, the main challenge is the long-term cost management, when one considers uncertainty in process duration, data collection, and other supply chain issues. In fact, helping designers and managers efficiently understand the strategic and operational consequences of a cost analysis implementation is still a problem, although advanced methodologies for more in-depth and timely analyses are available. And this is even more if one considers that product lifecycle represents a critical area of investment, particularly in light of the new challenges and opportunities provided by big data analysis in the Industry 4.0 contexts. This dissertation addresses these aspects and provides a methodological approach to assess a rigorous implementation of life-cycle cost while discussing the evidence derived from its operational and strategic impacts. The novelty lies in the way the data and information are collected, dynamically moving the focus of the investigation with regard to the data aggregation level and the product structure. The way the techniques have been combined represents a further aspect of novelty. In fact, the introduced approach contributes to a new trend in the Product Cost Estimation (PCE) literature, which suggests the integration of different techniques for product life-cycle cost analysis. The findings obtained at the end of the process can be employed to assess the impact of platform design strategy and variety proliferations on the total life-cycle costs. By evaluating the possible mix of options, and hence offering the optimal product configuration, a more conscious way for planning the product portfolio has been provided. In this sense, a detailed operational analysis (as the cost estimation) is used to inform and drive the strategic planning of the portfolio. Finally, the thesis discusses the future opportunities and challenges for product cost analysis, assessing how digitalisation of manufacturing operations may affect the data gathering and analysis process. In this new environment, the opportunity for a more informed, cost-driven decision-making will multiply, leading to varied opportunities in this research field