Product line design

We characterize the product line choice and pricing of a monopolist from the upper envelope of net marginal revenue curves to the individual product demand functions. The equilibrium product line constitutes those varieties yielding the highest upper envelope. In a generalized vertical differentiation framework, the equilibrium line is exactly the same as the first-best socially optimal line. These upper envelope and first-best optimal line findings extend to symmetric Cournot oligopoly

"Silver" product design: Product innovation for older people

Aging populations challenge companies across different countries and industries to respond to the changing needs, demands and expectations of their growing shares of older customers. This opens room for improving or developing innovations - products as well as services - that correspond to the diverse expectations. New product development for older customers or 'Silver' product design is one way to approach the 'silver' market - without explicitly excluding younger customers. Research in this field is still in its infancy. Silver product design focuses on individual autonomy, representing an elementary aspect of good life, disappearing in a more or less continuous manner over the life cycle of a human being. Offering solutions that will allow people to maintain or recover autonomy and to use products and services in an independent manner therefore seems to be a promising avenue for companies innovating across different industries. The general concept of autonomy can be perceived as a boundary-spanning argument and a common denominator for starting development initiatives leading to innovations targeting the silver market. Cross-case analysis based on four different product innovations addressing typical needs of older people are used to present how firms in different industrial contexts and user-settings address such needs, which have their roots in a need to stay autonomous and independent. Technological, marketing and strategy-related observations as well as communalities and differences of the cases are being discussed and very first implications for managing the front end of silver product development sketched. --Demographic change,aging,older users,silver market,innovation management,silver product design,individual autonomy

Cost Decision Support in Product Design

The constraints addressed in decision making during product design, process planning and production planning determine the admissible solution space for the manufacture of products. The solution space determines largely the costs that are incurred in the production process. In order to be able to make economically sound decisions, costing data support must be integrated into the decision making processes. Regarding product design, the designer must be supplied with transparent costing data, that is ready for direct application. In this paper a functional architecture for costing data support during product design, as well as a corresponding data structure are presented

Ethics – research, engineering, design… they’re all the same aren’t they?

This paper considers how and to what extent product design ethics is understood by professionals in design practice and undergraduate students of product and engineering design and how, if at all, design ethics differ from engineering and/or research ethics. This paper reports on a study carried out at Bournemouth University with undergraduate students of Engineering Design and Product Design and with design professionals via the Institution of Engineering Designers. As part of their final year project work all undergraduate students at Bournemouth University are required to comply with the Bournemouth University Research Ethics Code of Practice [9] which means that students are aware of ethical principles in general and the study explored the extent to which students understand them in relation to design. The study also used the ‘LinkedIn’ discussion forum to get the perspective of design practitioners. The paper concludes that designers do seem to share a broadly common understanding of design ethics and that the main difference with design ethics is in the scope, complexity and the human interface. A definition of product design ethics is presented and the essence of a Statement of Principles for product design ethics proposed

Exploiting supplier capabilities to maximise product design opportunities in the fuzzy front end activities

This paper explores the Fuzzy Front-End (FFE), i.e. the first phase of the Product Design and Development process where a company formulates a product concept to be developed and decides whether or not to invest resources in the further development of an idea. Our goal is to understand how companies leverage supply chain capabilities to improve product design opportunities in order to obtain optimized product concepts in the FFE. From the analysis of our pilot study, the results suggest that FFE is organized differently depending on design requirements and supply chain capabilities and that matching design requirements with supplier capabilities during the FFE improves performance. Therefore, the findings indicate that the proposed Conceptual Framework has the potential to be used by companies to design their FFE and to enhance the use of supply chain capabilities in their product design activities

Sustainability in the product design: A review of recent development based on LCA

In order to achieve sustainable product design process, aspects such of environmental, economic and social should be balanced. This paper discussed on sustainability of product design, conceptual basis of life cycle assessment (LCA), review of LCA at several product design, methodology of proposed framework and discussion on strengths and limitations of LCA. This paper proposed to develop a framework for improving the product design process based on LCA tool. The aims is to calculate potential impact of environment, eco-nomic and social aspects during product design process. For environmental aspects, LCA tool will be used. For economic and social considerations, life cycle costing (LCC) and social life cycle assessment will be applied respectively. At the end, proposed framework are able to help designers to improve product design by considering all sustainability aspects

Numerical product design: Springback prediction, compensation and optimization

Numerical simulations are being deployed widely for product design. However, the accuracy of the numerical tools is not yet always sufficiently accurate and reliable. This article focuses on the current state and recent developments in different stages of product design: springback prediction, springback compensation and optimization by finite element (FE) analysis. To improve the springback prediction by FE analysis, guidelines regarding the mesh discretization are provided and a new through-thickness integration scheme for shell elements is launched. In the next stage of virtual product design the product is compensated for springback. Currently, deformations due to springback are manually compensated in the industry. Here, a procedure to automatically compensate the tool geometry, including the CAD description, is presented and it is successfully applied to an industrial automotive part. The last stage in virtual product design comprises optimization. This article presents an optimization scheme which is capable of designing optimal and robust metal forming processes efficiently

Design improvement of toner cartridge using design for assembly method

DFMA or known as Design for Manufacture and Assembly, consists of two main components which are Design for Manufacturing and Design for Assembly. To review the design for product evaluation, DFMA is an important methodolgy to be used. Reducing the number of parts to be assembled in a product is very significant. This can contribute to reducing the cost of assembly and assembly time for manufacturer. DFMA methodology is therefore applied to reduce the cost of the product by selecting a consumer product which is a toner cartridge as a case study of the product. The DFA Worksheet table is used for product evaluation and the original product design is reviewed, improved and re-evaluated. The significant result shows the new toner cartridge design is achievable with fewer parts from 32 to 27 parts. This method is also eligible for application to manufacturing industries to improve the effectiveness of their design