Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Human-in-the-Loop Learning From Crowdsourcing and Social Media

Computational social studies using public social media data have become more and more popular because of the large amount of user-generated data available. The richness of social media data, coupled with noise and subjectivity, raise significant challenges for computationally studying social issues in a feasible and scalable manner. Machine learning problems are, as a result, often subjective or ambiguous when humans are involved. That is, humans solving the same problems might come to legitimate but completely different conclusions, based on their personal experiences and beliefs. When building supervised learning models, particularly when using crowdsourced training data, multiple annotations per data item are usually reduced to a single label representing ground truth. This inevitably hides a rich source of diversity and subjectivity of opinions about the labels. Label distribution learning associates for each data item a probability distribution over the labels for that item, thus it can preserve diversities of opinions, beliefs, etc. that conventional learning hides or ignores. We propose a humans-in-the-loop learning framework to model and study large volumes of unlabeled subjective social media data with less human effort. We study various annotation tasks given to crowdsourced annotators and methods for aggregating their contributions in a manner that preserves subjectivity and disagreement. We introduce a strategy for learning label distributions with only five-to-ten labels per item by aggregating human-annotated labels over multiple, semantically related data items. We conduct experiments using our learning framework on data related to two subjective social issues (work and employment, and suicide prevention) that touch many people worldwide. Our methods can be applied to a broad variety of problems, particularly social problems. Our experimental results suggest that specific label aggregation methods can help provide reliable representative semantics at the population level

Learning From Noisy Singly-labeled Data

Supervised learning depends on annotated examples, which are taken to be the \emph{ground truth}. But these labels often come from noisy crowdsourcing platforms, like Amazon Mechanical Turk. Practitioners typically collect multiple labels per example and aggregate the results to mitigate noise (the classic crowdsourcing problem). Given a fixed annotation budget and unlimited unlabeled data, redundant annotation comes at the expense of fewer labeled examples. This raises two fundamental questions: (1) How can we best learn from noisy workers? (2) How should we allocate our labeling budget to maximize the performance of a classifier? We propose a new algorithm for jointly modeling labels and worker quality from noisy crowd-sourced data. The alternating minimization proceeds in rounds, estimating worker quality from disagreement with the current model and then updating the model by optimizing a loss function that accounts for the current estimate of worker quality. Unlike previous approaches, even with only one annotation per example, our algorithm can estimate worker quality. We establish a generalization error bound for models learned with our algorithm and establish theoretically that it's better to label many examples once (vs less multiply) when worker quality is above a threshold. Experiments conducted on both ImageNet (with simulated noisy workers) and MS-COCO (using the real crowdsourced labels) confirm our algorithm's benefits.Comment: 18 pages, 3 figure

T-Crowd: Effective Crowdsourcing for Tabular Data

Crowdsourcing employs human workers to solve computer-hard problems, such as data cleaning, entity resolution, and sentiment analysis. When crowdsourcing tabular data, e.g., the attribute values of an entity set, a worker's answers on the different attributes (e.g., the nationality and age of a celebrity star) are often treated independently. This assumption is not always true and can lead to suboptimal crowdsourcing performance. In this paper, we present the T-Crowd system, which takes into consideration the intricate relationships among tasks, in order to converge faster to their true values. Particularly, T-Crowd integrates each worker's answers on different attributes to effectively learn his/her trustworthiness and the true data values. The attribute relationship information is also used to guide task allocation to workers. Finally, T-Crowd seamlessly supports categorical and continuous attributes, which are the two main datatypes found in typical databases. Our extensive experiments on real and synthetic datasets show that T-Crowd outperforms state-of-the-art methods in terms of truth inference and reducing the cost of crowdsourcing

Quality of Information in Mobile Crowdsensing: Survey and Research Challenges

Smartphones have become the most pervasive devices in people's lives, and are clearly transforming the way we live and perceive technology. Today's smartphones benefit from almost ubiquitous Internet connectivity and come equipped with a plethora of inexpensive yet powerful embedded sensors, such as accelerometer, gyroscope, microphone, and camera. This unique combination has enabled revolutionary applications based on the mobile crowdsensing paradigm, such as real-time road traffic monitoring, air and noise pollution, crime control, and wildlife monitoring, just to name a few. Differently from prior sensing paradigms, humans are now the primary actors of the sensing process, since they become fundamental in retrieving reliable and up-to-date information about the event being monitored. As humans may behave unreliably or maliciously, assessing and guaranteeing Quality of Information (QoI) becomes more important than ever. In this paper, we provide a new framework for defining and enforcing the QoI in mobile crowdsensing, and analyze in depth the current state-of-the-art on the topic. We also outline novel research challenges, along with possible directions of future work.Comment: To appear in ACM Transactions on Sensor Networks (TOSN