One More Awareness Gap? The Behaviour–Impact Gap Problem

Preceding research has made hardly any attempt to measure the ecological impacts of pro-environmental behaviour in an objective way. Those impacts were rather supposed or calculated. The research described herein scrutinized the ecological impact reductions achieved through pro-environmental behaviour and raised the question how much of a reduction in carbon footprint can be achieved through voluntary action without actually affecting the socio-economic determinants of life. A survey was carried out in order to measure the difference between the ecological footprint of “green” and “brown” consumers. No significant difference was found between the ecological footprints of the two groups—suggesting that individual pro-environmental attitudes and behaviour do not always reduce the environmental impacts of consumption. This finding resulted in the formulation of a new proposition called the BIG (behaviour–impact gap) problem, which is an interesting addition to research in the field of environmental awareness gaps

Greening through schooling:Understanding the link between education and pro-environmental behavior in the Philippines

In recent years, changing lifestyle, consumption and mobility patterns have contributed to a global rise in greenhouse gases responsible for the warming of the planet. Despite its increasing relevance, there is a lack of understanding of factors influencing the environmental behavior of people from emerging economies. In this study, we focus on the role of formal education for pro-environmental behavior in the Philippines and study three potentially underlying mechanisms explaining the education effects: differential knowledge about climate change, risk perceptions, and awareness. Whilst there is some evidence showing that education is associated with pro-environmental behavior, little is known about the actual mechanisms through which it influences decision-making. Using propensity score methods, we find that an additional year of schooling significantly increases the probability of pro-environmental actions, e.g. planting trees, recycling, and proper waste management, by 3.3%. Further decomposing the education effects, it is found that education influences behavior mainly by increasing awareness about the anthropogenic causes of climate change, which may consequently affect the perception of self-efficacy in reducing human impacts on the environment. Knowledge and perceptions about climate risks also explain the education effect on pro-environmental behavior, but to a lesser extent

Encouraging pro-environmental behaviours: a review of methods and approaches. ESRI Working Paper No. 645 December 2019

Many urgent environmental problems can be mitigated with more sustainable use of resource. An acknowledgement of which is a growing interest among policy practitioners in encouraging pro-environmental behaviour change initiatives. The effect of anthropic pressure on the environment is long known and the first pro-environmental behaviour studies date back to the middle 1970s. Despite this, the scientific literature has not yet answered several questions: what are the most suitable ways to encourage behavioural changes? What are the barriers to project implementation? What are the long run effects of behavioural change projects? With this in mind, this contribution offers a review of the existing literature on behavioural change case studies and provides a categorisation of treatments and guidelines for successful project implementation. Five different approaches have been considered: education and awareness, social influence, relationship building, incentives and nudges, which have been used in experimental studies. On balance the case studies suggest that all approaches are suitable but their selection should be based on specific objectives and target population. Interestingly, the choice of the behaviour to change is rarely discussed before project implementation. This analysis also highlights that little is known on whether behaviour change projects achieve sustained pro-environmental behavioural change over time

Outdoor experiences and sustainability

Positive outdoor teaching and learning experiences and sound pedagogical approaches undoubtedly have contributed towards an understanding of environmental sustainability but it is not always clear how, and to what extent, education can translate into action. It is argued here, with reference to social learning theory, that role modelling, mentoring and sustainable practice, by outdoor educators and using outdoor experiences can contribute to pro-environmental action by offering an array of possibilities to engender pro-environmental behaviour. Pro-environmental behaviour is situated on the spectrum towards the realisation of a sustainable ‘lifestyle’, which implies a stronger and more committed intent, but might constitute too radical a shift with implied structural change. Using Cooper’s theoretical framework of ‘awareness, empowerment and commitment’ the place of role modelling through long term mentoring in real, lived, outdoor environments that embrace pro-environmental behaviour is illustrated but further empirical research is required to substantiate the evidence base

Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach

Environmental sustainability become a prominent and unending issue in the third world economic countries such as Malaysia. Although, “green” and “go green” concepts were emphasized by academicians and practitioners to explain the need to save the earth but environmental consciousness is remain at beginning stage. Therefore, the purpose of this study is to determine green buying behaviour among undergraduate students using environmental awareness or concern and marketing effectiveness as independent variables and intention as a mediator. Total 375 usable questionnaires were used for the purpose of analysis. Our findings support the influence of environmental awareness and marketing effectiveness on the intention and influence of intention on buying behaviour. Similarly, environmental awareness and marketing effectiveness mediated by intention on buying behaviour. The results of this study can be used by public and marketers to encourage pro-environmental behaviours. The recommendation, limitation and conclusion are then discussed at the end of the pape

Modelling Of Eco-innovation Diffusion: The EU Eco-label

The aim of this article is to carry out a theoretical and empirical analysis of the process of eco-label diffusion. Eco-labels allow consumers to identify products and services that have a reduced environmental impact during their life cycle. Thus, they are aimed at diminishing the information gap between sellers and buyers. The results of the estimation using the Bass model indicate that the diffusion of the EU eco-label has been most dynamic in countries such as Hungary, Poland, Denmark, Germany and France. In turn, the scope of diffusion (absolute saturation level) reached the highest value for companies in France and Italy. In addition, the results of the study confirm the stimulating impact of the scope of eco-label diffusion on consumer awareness of environmental issues. This finding points to the need for environmental education among consumers, which could in turn encourage firms to undertake pro-environmental actions

Sustainable Strategy Financing for Sub-Sahara African Environmental Projects

A growing awareness for the need for finance in order to implement active public policies on environmental project will require nations’ and local agencies’ pro-active financing strategy. Awareness will facilitate to create more sustainable economic structures and processes to combat ecological crises. Financing environmental projects should consciously gain national consciousness and action. Denying being conversant with feasible environmental project and available financing strategy is to further jeopardize prevalent environmental challenges. This study is a survey of environment strategy financing available to Sub Saharan countries’ environmental projects particularly Water Supply, Waste Water Treatment, and Urban Solid Waste Scheme

Understanding the Drivers of Sustainable Entrepreneurial Practices in Pakistan’s Leather Industry: A Multi-Level Approach

Purpose: The main objective is to analyse the drivers of sustainable entrepreneurial practices in SMEs operating in a developing economy. The secondary objectives are to explore the relationship between these drivers and to draw out the implications for policy and practice. Design/methodology/approach: The research is informed by the literature on sustainable entrepreneurship, and on the drivers of pro-environmental practices in SMEs. It reports on the results of an intensive multi-level empirical study, which investigates the environmental practices of SMEs in Pakistan’s leatherworking industry using a multiple case study design and grounded analysis, which draws on relevant institutional theory. Findings: The study identifies that coercive, normative and mimetic isomorphic pressures simultaneously drive sustainable entrepreneurial activity in the majority of sample SMEs. These pressures are exerted by specific micro, meso and macro level factors, ranging from international customers’ requirements to individual-level values of owners and managers. It also reveals the catalytic effect of the educational and awareness-raising activities of intermediary organisations, in tandem with the attraction of competitiveness gains, (international) environmental regulations, industrial dynamism and reputational factors. Practical implications: The evidence suggests that, in countries where formal institutional mechanisms have less of an impact, intermediary organisations can perform a proto-institutional role that helps to overcome pre-existing barriers to environmental improvement by sparking sustainable entrepreneurial activity in SME populations. Originality/value: The findings imply that the drivers of sustainable entrepreneurial activity do not operate in a ‘piecemeal’ fashion, but that particular factors mediate the emergence and development of other sustainability drivers. This paper provides new insights into sustainable entrepreneurship and motivations for environmental practices in an under-researched developing economy context

Environmental orientation and ecotourism awareness among pilgrims, adventure tourists, and leisure tourists

For the sustainable development of tourism in destination areas, it is important to have responsible visitors with high pro-environmental orientation and a critical minimum knowledge of ecotourism. Most of the pilgrimage, adventurous, and leisure destinations of India are in ecologically sensitive locations with bountiful environmental resources. Thus, understanding tourists’ environmental orientation is critical for destination management. In this context, the present study investigates the environmental orientation and ecotourism awareness of tourists visiting some of the key environmental hotspots of northern India. A comparative analysis of the environmental orientations of pilgrims, adventurists, and leisure tourists is also carried out. The findings generally reveal that there exist significant differences among these categories in terms of environmental orientation and awareness about ecotourism. Pilgrims and adventurists exhibit superior environmental orientation compared to leisure tourists. Yet, when it comes to the awareness of ecotourism, none of the groups under study show great awareness, except that adventurists stand better compared to the other two groups

Environmental Education in the Public Sphere: Comparing Practice with Psychosocial Determinants of Behavior and Societal Change

Environmental education of the general public is widely practiced by a variety of types of organizations. Dedicated environmental groups, nature centers, zoos, parks, and other entities work on issues ranging from local threats to air, water, and habitat to global problems such as climate change and deforestation. A great deal of those efforts focus largely on providing information and raising awareness. Behavioral research and change models, however, suggest other factors are important in order to effect change on an individual, regional, or societal level. An analysis of environmental education in practice, examining methods and materials in use, showed the degree to which there were alignments between the content and psychosocial determinants of change, as well as how actions related to change theories. This mixed-methods study of groups doing environmental education in the public sphere compared their practices with the factors shown to help predict pro-environmental behavior, why people change their actions and habits. Through this survey research and multiple case study, increased knowledge and understanding can help inform future efforts at change on critical local, national, and world environmental problems. It can also lead to further research into environmental education, using behavior and change theories