Recruiting, advertising and marketing strategies in all-volunteer force nations case studies of Canada, Australia, the United Kingdom, and the United States

http://archive.org/details/recruitingdverti109452442

The People of the PLA 2.0

The 27th annual People’s Liberation Army (PLA) Conference—“The People in the PLA” 2.0—revisited a theme first explored at the 2006 conference but understudied since. This volume examines how the structure, education, training, and recruitment of PLA personnel have changed in the last decade and in the Xi Jinping era. Structural changes in the PLA have centered around two poles: improving the warfighting readiness of the PLA and strengthening Communist Party of China (CPC) control of the PLA. Reforms to the political work system, the evolution of the Second Artillery into the Rocket Force, and expansion of the PLA’s foreign-based force posture all indicate that the PLA is accelerating its drive to become a world-class military. To succeed in future “informatized” wars, the PLA recognizes it must improve its members’ education level. It seeks to leverage better China’s civilian education system while also addressing legacy issues that frustrate professional military education and the care of its veterans. The PLA is also reforming joint education and seeking insight from its exchanges and interactions with other nations’ militaries. The revamping of its academic institutions to support better its most technical and advanced entities for network warfare and other operations is indicative of the PLA’s fast-paced evolution.https://press.armywarcollege.edu/monographs/1940/thumbnail.jp

Implications of Service Cyberspace Component Commands for Army Cyberspace Operations

The first 7 years of U.S. Cyber Command operations are paved with milestones that mark the steady operationalization of modern cyberspace as the newest domain of military conflict as well as a realm of international power. The creation of the Cyber Mission Force and Joint Force Headquarters-Cyber are significant steps toward improving the timeliness and effectiveness of cyberspace operations that directly support combatant commands and the whole-of-government responses to cyberspace threats. It focuses on the central question: “What is the context in which different military services approach cyberspace component operations internally as well as with the Department of Defense?”https://press.armywarcollege.edu/monographs/1381/thumbnail.jp

Contested Deployment

As indicated in the 2018 National Defense Strategy and evolving Multi-Domain Operations doctrine, the assumption the homeland will provide a secure space for mobilization and deployment is no longer valid. This integrated research project goes beyond affirming this assumption and contributes to efforts to mitigate the concerns a contested deployment entails. Following the introductory chapter, Chapter 2, “Army Deployments in a Contested Homeland: A Framework for Protection,” explores how current coordination and cooperation mechanisms between the DoD and state and local government may need realignment, with civil authorities preparing themselves to support military mobilization. Chapter 3, “Strategic Seaports and National Defense in a Contested Environment,” examines the 22 strategic seaports across the United States, identifying issues with throughput, structural integrity, security, readiness, funding, and authorities. Chapter 4, “Single Point of Failure,” identifies how strict adherence to a business efficiency model for munition production and distribution may jeopardize the successful employment of military forces. Chapter 5, “The Interstate Highway System: Reinvestment Needed before a Contested Deployment,” provides the status of the deteriorating road network and explains how associated vulnerabilities could be exploited by an adversary. The two appendices provide points for consideration on cyberattacks and defense and the impacts a full mobilization of reserve forces would have on the homeland.https://press.armywarcollege.edu/monographs/1944/thumbnail.jp

Annual Report 2014

This report highlights salient features and activities across the spectrum of NPS research activities conducted on behalf of both Navy and Marine Corps topic sponsors during the 2014 fiscal year. Each of the 90 research projects’ executive summary included herein outlines key results. While most of the summaries detail final results, some projects have multi-year project lengths and, therefore, progress to date is reported