MANAGING HETEROGENEITY IN SEARCH-ADVERTISERS’ OBJECTIVES

Utilization of search engines services is embedded in many people\u27s daily activities. However, consumers do not pay for these services, they are financed through sponsored search. The prevailing Generalized Second Price (GSP) auction mechanism, which is used by search engine service providers to allocate advertising slots to advertisers, who bid on keywords, only charges advertisers for clicks on their ads. Advertisers who seek exposure and do not want consumers to click on their ads, can manipulate search engines by designing ad content with low click through rates that accumulate free exposures. This research-in-progress paper presents the motivation behind devising a sponsored search auction pricing mechanism that curtails advertisers\u27 exploitation of search engines, resulting in a better experience for consumers. The paper analyzes the attributes of sponsored search and shows that the indirect payments by consumers do not necessarily lead to market failure, as opposed to other situations where advertisers sponsor information goods such as national commercial television broadcasting

The Mediating Effect Of Metaverse Technology On The Relationship Between Virtual Economy And Launching Clothing Retailers: The Case Of Dubai

In the metaverse, users can communicate with one another through avatars in a virtual setting. The retail industry is one of the sectors that has expressed interest in using the metaverse for product marketing and sales as it has grown in popularity in recent years. However, it can be difficult to launch a retail clothing business in the metaverse, and investors must take into account a number of factors to guarantee success. This research sought to learn more about the influences on Dubai investors\u27 decision to launch a retail clothing line in the metaverse. The dependent variable was the launch of clothing in the metaverse in Dubai, and the independent variables were the metaverse technology, the subjective workload, and the virtual economy. The research used a survey questionnaire and a quantitative research design. SPSS and AMOS software were used to analyze the data for demographic and structural equation modeling purposes. The results of a survey of 398 respondents showed that all independent variables had a significant impact on the mediator variable. The metaverse technology, in particular, was positively impacted by the virtual economy and subjective workload, which in turn influenced the launch of clothing in the metaverse in Dubai

Strategies for Digital Music Markets: Pricing and the Effectiveness of Measures Against Pirate Copies - Results of an Empirical Study

The recording industry is still facing a global decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog shopping experience so far, and filesharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are: Neither the installation of copy protection measures nor legal actions against users of file-sharing platforms seem to be appropriate means to increase sales of CDs and online music. Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services. Our study\u27s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers

Pricing Diagnostic Information.

Diagnostic information allows an agent to predict the state of nature about the success of an investment project better than the prior. We analyze the optimal pricing scheme for selling diagnostic information to buyers with different, privately known, ex ante success probability. Investment costs and returns of successful projects are assumed to be the same for all buyers. The value of diagnostic information is the difference in expected payoffs with and without it, and we show that the willingness to pay for diagnostic information is nonmonotonic in the ex ante success probability. When the information seller can offer only one quality level, and negative payments are not allowed, we find that the optimal menu of (linear) contracts is remarkably simple. A pure royalty is offered to buyers with low ex ante success probability, and a pure fixed fee is offered to buyers with high ex ante success probability.Pricing; Diagnostic information; Marketing research;

The domestic ecology of Australian subscription video on demand services

© 2017, © The Author(s) 2017. This article presents early findings from a study examining the introduction of subscription video on demand (SVOD) services to the Australian market from the perspective of the Australian home. Through a series of group interviews with nine ‘early adopter’ households in Melbourne and Sydney, I detail how these services entered the home and contribute to changing habits and practices around media consumption and access. These interviews reveal that despite the ‘mobile’ promise of SVOD services, households still view the television as a central site for communal media consumption. This consumption is also becoming increasingly legal, with participants engaging in less copyright infringement after subscribing. While many households are still using circumvention tools to access overseas libraries, this is highly dependent on the presence of a digitally literate householder