PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA WARUNG AYAM PANGGANG BANGI

This research aims to determine product quality (X1), service quality (X2), and price perception (X3) on customer satisfaction (Y) at the Bangi Grilled Chicken Restaurant. Sample of 200 people. Data analysis techniques include validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, and t tests. The research method used is descriptive quantitative. The research results show that in the validity test each question item on the variables (product quality, service quality, and price perception) has a significance value of 0.60 so that the question is declared reliable. Then, in the t test, it is known that each variable has a significance value of t t table so that product quality, service quality and price perception partially influence customer satisfaction at Bangi Grilled Chicken Restaurant

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy

Purpose – The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach – Data on subscribers and single ticket buyers of a major symphony orchestra in the Midwest are used to test the hypotheses. Findings – The ANOVA results show significant differences across the three levels of price-value tradeoff in each of the response variables. Additional analyses of cross-tabulated data show that some of the bivariate relations conform to, as well as depart from, the rational consumer behavior model. Research limitations/implications – Although the hypotheses are supported, bivariate relations examined in this study can mask or overstate true relations due to the omitted variables bias. Future research can explore reasons for favorable behaviors of consumers whose perception is that the value they receive is overpriced, and also for unfavorable behaviors of consumers whose perception is that the value they received is under-priced. Practical implications – The different niches at the edges provide opportunities for marketers to fine-tune segmentation and marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages will yield suboptimal results. Originality/value – While previous research has mostly focused on price-quality linkages, this study extends the body of research by examining the perception of price-value tradeoff and its relation to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. This adds to our understanding of post consumption behavior, showing how consumers respond to the perception of price-value tradeoff

PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PENGALAMAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS PADA SHOWROOM DIDO MOTOR DI BLITAR

This research aims to examine the influence of Price Perception (X1), Product Quality (X2), Service Quality (X3), and Experience (X4) on Purchasing Decisions (Y) at Dido Motor in Blitar. Using simple random sampling, this research involved 172 respondents who filled out a questionnaire. Data analysis in this study used multiple linear regression using the SPSS Version 25 program. The results of the research showed that in the validity test each question item on the variables (perception of price, product quality, service quality, and experience) had a significance value of 0.60 so that the question is declared reliable. Then in the t test it is known that each variable has a significance value of t ttable so that perceptions of price, product quality, service quality and experience have a significant influence on the decision to purchase a used motorbike at Dido Motor Blitar

Measures of Gasoline Price Change

[Excerpt] No prices are more visible to the public than gasoline prices. Even for people who don’t have to fill up a tank on a regular basis, gasoline prices are likely to be in their view, posted every day. In addition, no prices have more of an impact on short-run movements in the Consumer Price Index (CPI). Gasoline prices are so much more volatile than other CPI components that, even though gasoline makes up less than 6 percent of the CPI, it is often the main source of monthly price movements in the all items index. Moreover, because they are so visible and gasoline is purchased so frequently, gasoline prices have a major impact on the perception of prices. Constantly seeing prices at the pump creep ever higher will often create a perception of broader inflation—and, of course, higher gasoline prices are likely to eventually have an impact on other prices as transportation costs increase. So, it is particularly important that gasoline price changes be measured accurately and reliably. Fortunately, gasoline is one of the few consumer goods for which there are many sources of price data. In fact, the ease of price collection makes it feasible for other government agencies and even private sources to create reliable measures. On the government side, the Energy Information Administration (EIA) publishes extensive gasoline price data. Among private sources are the American Automobile Association, the Oil Price Information Service, and the Lundberg Survey. Furthermore, gasoline is one of the few nonfood items for which the Bureau of Labor Statistics (BLS) publishes an average price series as well as an index; the fact that gasoline is a relatively homogenous product makes meaningful average price data possible. This article examines three measures of gasoline prices: the BLS Consumer Price Index for All Urban Consumers (CPI-U) U.S. city average for all types of gasoline, the BLS CPI average price series for all types of gasoline, and the EIA Weekly Retail Gasoline and Diesel Prices for all grades of gasoline. The purpose of the article is to identify how these measures have behaved over the 10-year period from December 2002 to December 2012

MEASURING HISTORICAL RISK IN QUARTERLY MILK PRICES

Various methods have been used to estimate risk indices with historical data. An industry perception of increasing milk price risk over time provides a standard for evaluating several techniques used to measure historical risk. Risk measures from a regression model and an ARIMA model were consistent with the perception of increasing risk.Risk and Uncertainty,

Organic food prices and the consumer - review of the evidence

There is a lack of research on actual organic price knowledge and on how consumers deal with prices during information search and purchase decision at the point of sale. Further research into this can help market actors to strike the balance between price as a barrier and as a cue to quality perception. Research on consumers and organic food prices should increasingly differentiate between organic consumer segments, product categories, distribution channel and brands. Such research will guide market actors towards more targeted pricing strategies that can support further market growth

HUBUNGAN ANTARA PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN MIE INSTAN SUPERMIE PADA MAHASISWA PENDIDIKAN TATA NIAGA ANGKATAN 20102013 FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

BEMY CATUNAWA PAMUNGKAS. THE CORRELATION BETWEEN PRICE PERCEPTION WITH PURCHASE DECISION AT STUDENT OF COMMERCE EDUCATION FEUNJ DI JAKARTA.Script, Jakarta: Study Program of Commerce Education, Dapartment of Economics and Administration, Faculty of Economics, UniversitasNegeri Jakarta, January 2015. The study is aimed at obtaining valid, factual information and knowledge about correlation between price perception with buying decisionat student of commerce education FEUNJ in Jakarta. This study used a descriptive method with a correlation approach. Independent variable is price perception and buying perception as the dependent variable. The population in this study werethe students of commerce education FEUNJ, while the population of inaccessibility students of commerce education branch 2011. The sample used by 81 people. The sampling technique used in this study is simple random sampling table of 65 people by Isac and Michael with an error level of 5%. Data analysis techniques starts with finding a simple linear regression equation and obtained Ŷ = 72.46 + 0.34X. Test requirements analysis is the normality test on the estimated regression error Y over X with liliefors obtained Lhitung test (Lo) 0,0475, while the significant level of 0.05 was Ltabel (Lt) 0,1098. Because LhitungFtabel(3.96), Hypothesis tests with test product moment correlation coefficient of Pearson obtained rxy = 0.469, then this means that there is a positive relationship between price perceptionand buying perception. From the t-test calculation known thitung = (4.382) > ttabel = (1.67), so this shows that there is a significant relationship (significant) between price perception with buying decision. While the results of the calculation of the coefficient of determination values obtained 23.02% which indicates that buying decision is determined by the price perception at 23.02%. The result of this study has proved the existence of a positive and significant correlation between price perception with buying decision at students of commerce education FEUNJ. This means that if the higher price perception will make the better buying decision

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN TESTIMONI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA KRIWIL FOOD

This research aims to determine product quality (X1), price perception (X2), and customer testimonials (X3) regarding purchasing decisions (Y) at the Kriwil Food Restaurant. The sample in this study was 100 people. Data analysis techniques include validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, and t tests. The research method used is descriptive quantitative. The research results show that in the validity test each question item on the variables (product quality, price perception, and customer testimonials) has a significance value of 0.60 so that the question is declared reliable. Then, in the t test, it is known that each variable has a significance value of t t table so that product quality, price perception and customer testimonials partially influence purchasing decisions at the Kriwil Food Restaurant