Understanding Image Virality

Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We introduce three new image datasets from Reddit, and define a virality score using Reddit metadata. We train classifiers with state-of-the-art image features to predict virality of individual images, relative virality in pairs of images, and the dominant topic of a viral image. We also compare machine performance to human performance on these tasks. We find that computers perform poorly with low level features, and high level information is critical for predicting virality. We encode semantic information through relative attributes. We identify the 5 key visual attributes that correlate with virality. We create an attribute-based characterization of images that can predict relative virality with 68.10% accuracy (SVM+Deep Relative Attributes) -- better than humans at 60.12%. Finally, we study how human prediction of image virality varies with different `contexts' in which the images are viewed, such as the influence of neighbouring images, images recently viewed, as well as the image title or caption. This work is a first step in understanding the complex but important phenomenon of image virality. Our datasets and annotations will be made publicly available.Comment: Pre-print, IEEE Conference on Computer Vision and Pattern Recognition (CVPR), 201

VIP: Finding Important People in Images

People preserve memories of events such as birthdays, weddings, or vacations by capturing photos, often depicting groups of people. Invariably, some individuals in the image are more important than others given the context of the event. This paper analyzes the concept of the importance of individuals in group photographs. We address two specific questions -- Given an image, who are the most important individuals in it? Given multiple images of a person, which image depicts the person in the most important role? We introduce a measure of importance of people in images and investigate the correlation between importance and visual saliency. We find that not only can we automatically predict the importance of people from purely visual cues, incorporating this predicted importance results in significant improvement in applications such as im2text (generating sentences that describe images of groups of people)

Identifying Clickbait: A Multi-Strategy Approach Using Neural Networks

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by the headline. Traditional methods for clickbait detection have relied heavily on feature engineering which, in turn, is dependent on the dataset it is built for. The application of neural networks for this task has only been explored partially. We propose a novel approach considering all information found in a social media post. We train a bidirectional LSTM with an attention mechanism to learn the extent to which a word contributes to the post's clickbait score in a differential manner. We also employ a Siamese net to capture the similarity between source and target information. Information gleaned from images has not been considered in previous approaches. We learn image embeddings from large amounts of data using Convolutional Neural Networks to add another layer of complexity to our model. Finally, we concatenate the outputs from the three separate components, serving it as input to a fully connected layer. We conduct experiments over a test corpus of 19538 social media posts, attaining an F1 score of 65.37% on the dataset bettering the previous state-of-the-art, as well as other proposed approaches, feature engineering or otherwise.Comment: Accepted at SIGIR 2018 as Short Pape

Feedback-prop: Convolutional Neural Network Inference under Partial Evidence

We propose an inference procedure for deep convolutional neural networks (CNNs) when partial evidence is available. Our method consists of a general feedback-based propagation approach (feedback-prop) that boosts the prediction accuracy for an arbitrary set of unknown target labels when the values for a non-overlapping arbitrary set of target labels are known. We show that existing models trained in a multi-label or multi-task setting can readily take advantage of feedback-prop without any retraining or fine-tuning. Our feedback-prop inference procedure is general, simple, reliable, and works on different challenging visual recognition tasks. We present two variants of feedback-prop based on layer-wise and residual iterative updates. We experiment using several multi-task models and show that feedback-prop is effective in all of them. Our results unveil a previously unreported but interesting dynamic property of deep CNNs. We also present an associated technical approach that takes advantage of this property for inference under partial evidence in general visual recognition tasks.Comment: Accepted to CVPR 201

Using Deep Learning and Google Street View to Estimate the Demographic Makeup of the US

The United States spends more than $1B each year on initiatives such as the American Community Survey (ACS), a labor-intensive door-to-door study that measures statistics relating to race, gender, education, occupation, unemployment, and other demographic factors. Although a comprehensive source of data, the lag between demographic changes and their appearance in the ACS can exceed half a decade. As digital imagery becomes ubiquitous and machine vision techniques improve, automated data analysis may provide a cheaper and faster alternative. Here, we present a method that determines socioeconomic trends from 50 million images of street scenes, gathered in 200 American cities by Google Street View cars. Using deep learning-based computer vision techniques, we determined the make, model, and year of all motor vehicles encountered in particular neighborhoods. Data from this census of motor vehicles, which enumerated 22M automobiles in total (8% of all automobiles in the US), was used to accurately estimate income, race, education, and voting patterns, with single-precinct resolution. (The average US precinct contains approximately 1000 people.) The resulting associations are surprisingly simple and powerful. For instance, if the number of sedans encountered during a 15-minute drive through a city is higher than the number of pickup trucks, the city is likely to vote for a Democrat during the next Presidential election (88% chance); otherwise, it is likely to vote Republican (82%). Our results suggest that automated systems for monitoring demographic trends may effectively complement labor-intensive approaches, with the potential to detect trends with fine spatial resolution, in close to real time.Comment: 41 pages including supplementary material. Under review at PNA

An empirical study of inter-concept similarities in multimedia ontologies

Generic concept detection has been a widely studied topic in recent research on multimedia analysis and retrieval, but the issue of how to exploit the structure of a multimedia ontology as well as different inter-concept relations, has not received similar attention. In this paper, we present results from our empirical analysis of different types of similarity among semantic concepts in two multimedia ontologies, LSCOM-Lite and CDVP-206. The results show promise that the proposed methods may be helpful in providing insight into the existing inter-concept relations within an ontology and selecting the most facilitating set of concepts and hierarchical relations. Such an analysis as this can be utilized in various tasks such as building more reliable concept detectors and designing large-scale ontologies