The Impact of Persuasive Communication in Advertising

Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary world is invaded with advertisements essentialy aimed (in addition to information) to persuade the consumers to buy products or services, even those which they do not necessarily need. Therefore, in the advertisements we can observe a wide range of persuasive techniques, whether they appear on television, radio, in newspapers, on the street or online display.communication, advertising.

Tuturan Persuasif Mario Teguh Dalam Acara Mario Teguh Golden Ways Di Metro TV: Analisis Pragmatik

This research aims to describe of the shape persuasive speech and persuasive techniques by Mario Teguh used in the program Mario Teguh Golden Ways on Metro TV. This research is use qualitative study methods with a descriptive approach. Objects in this research is persuasive speech by Mario Teguh. Technique of data collection is done by using see-note technique and documentation of three-run episodes Mario Teguh Golden Ways. Results of this research of classification shape a persuasive speech and persuasive techniques by Mario Teguh in the program Mario Teguh Golden Ways on Metro TV. Based on the data analysis found that the shape used persuasive speech by Mario Teguh are: (1) assertive, (2) directive, (3) commisive, (4) expressive, and (5) the declaration, while persuasive techniques used are: (1) the association, (2) integration, (3) pay of, (4) fear hearing, (5) red-herring, (6) seetings.Keys words: persuasive speech, shape of persuasive, persuasive techniques

Predicting Inflation: Professional Experts Versus No-Change Forecasts

We compare forecasts of United States inflation from the Survey of Professional Forecasters (SPF) to predictions made by simple statistical techniques. In nowcasting, economic expertise is persuasive. When projecting beyond the current quarter, novel yet simplistic probabilistic no-change forecasts are equally competitive. We further interpret surveys as ensembles of forecasts, and show that they can be used similarly to the ways in which ensemble prediction systems have transformed weather forecasting. Then we borrow another idea from weather forecasting, in that we apply statistical techniques to postprocess the SPF forecast, based on experience from the recent past. The foregoing conclusions remain unchanged after survey postprocessing

The effectiveness of persuasive health communication techniques

Objective: This study tests the effectiveness of Framing and Fear conditions to change attitudes towards elective single embryo transfer (eSET) in a large, non-clinical population. Method:A repeated measures randomised control trial design was used with 632 male and female participants allocated to one of two intervention groups (Framing or Fear condition) or a control group. There were two conditions in the Framing group (gain or loss frame), three conditions in the Fear group (high, medium or low fear) and two control conditions (education and non-education). Questionnaires were completed before exposure to the message (time 1) and immediately afterwards (time 2). Results: High fear (β = .637, P<0.008) and gain frame (β = .718, P<0.005) were the only significant conditions predicting hypothetical intentions towards eSET at Time 2 for the total sample. No other conditions were predictive of hypothetical intentions. Education only improved knowledge and non-education showed no changes in scores. Conclusion: These results highlight the benefits of multidisciplinary expertise in designing health promotion to reduce multiple pregnancies. Practice Implications: Findings suggest that educational material needs to be presented along- side persuasive communication techniques incorporating high fear and gain frames to help promote eSET in clinical practice

Komunikasi Persuasif Satuan Lalu Lintas (Satlantas) Polisi Resort Kota Pekanbaru dalam Meningkatkan Kesadaran Berlalu Lintas melalui Program Police Goes To School di Kota Pekanbaru

Police goes to school program is a socialization activity to schools driven by Satlantas Pekanbaru city to realize the attitude of discipline traffic on students. Increased traffic accident victims at a young age, Satlantas seeks to encourage students to care about traffic safety. Young age should be the next generation is very unfortunate if it must be a casualty accident. In fact, not infrequently we see reckless students become victims of accidents. Efforts are made is inseparable from the existence of persuasive communication activities so as to foster awareness for students to discipline in traffic. This study aims to determine the Selection of Communicators, Messages, Media, Target, and Persuasive Communication Techniques To Increase Traffic Awareness on Students in Pekanbaru City.This research uses qualitative descriptive method and persuasive communication model Applebaum & Anatol. The research informants consisted of ten people who were members of Dikyasa Satlantas unit Pekanbaru, teachers, and students using purposive and accidental sampling technique. Data collection techniques with in-depth interviews, observation and documentation. Data analysis techniques use interactive data models Miles and Huberman. To achieve data validity, researchers used extension of participation and triangulation.The results showed that Unit dikyasa Satlantas Pekanbaru has credibility as a communicator that can provide motivation about the importance of traffic discipline to students in the city of Pekanbaru. Persuasive message unit Dikyasa Satlantas Pekanbaru namely verbal messages include clarity, assignment, and accuracy and nonverbal messages. Media used is offline media using props, both online media that is facebook, instagram, siaganews.co and print media that is banner and banner. Target activities include elementary, junior high school, high school. and persuasive communication techniques include reward techniques, the use of humor, communication styles, asking and listening

The development of a theory-based intervention to promote appropriate disclosure of a diagnosis of dementia

Background: The development and description of interventions to change professional practice are often limited by the lack of an explicit theoretical and empirical basis. We set out to develop an intervention to promote appropriate disclosure of a diagnosis of dementia based on theoretical and empirical work. Methods: We identified three key disclosure behaviours: finding out what the patient already knows or suspects about their diagnosis; using the actual words 'dementia' or 'Alzheimer's disease' when talking to the patient; and exploring what the diagnosis means to the patient. We conducted a questionnaire survey of older peoples' mental health teams (MHTs) based upon theoretical constructs from the Theory of Planned Behaviour (TPB) and Social Cognitive Theory (SCT) and used the findings to identify factors that predicted mental health professionals' intentions to perform each behaviour. We selected behaviour change techniques likely to alter these factors. Results: The change techniques selected were: persuasive communication to target subjective norm; behavioural modelling and graded tasks to target self-efficacy; persuasive communication to target attitude towards the use of explicit terminology when talking to the patient; and behavioural modelling by MHTs to target perceived behavioural control for finding out what the patient already knows or suspects and exploring what the diagnosis means to the patient. We operationalised these behaviour change techniques using an interactive 'pen and paper' intervention designed to increase intentions to perform the three target behaviours. Conclusion : It is feasible to develop an intervention to change professional behaviour based upon theoretical models, empirical data and evidence based behaviour change techniques. The next step is to evaluate the effect of such an intervention on behavioural intention. We argue that this approach to development and reporting of interventions will contribute to the science of implementation by providing replicable interventions that illuminate the principles and processes underlying change.This project is funded by UK Medical Research Council, Grant reference number G0300999. Jeremy Grimshaw holds a Canada Research Chair in Health Knowledge Transfer and Uptake. Jill Francis is funded by the Chief Scientist Office of the Scottish Government Health Directorate. The views expressed in this study are those of the authors

Stop sending me messages!: The negative impact of persuasive messages on green transportation

Persuasive information and communication technology has been used to persuade people to choose fuel-efficient transportation (i.e., green transportation), for example, by sending messages to the public. Many factors may influence the effect of such messages. In this exploratory we report a social experiment, in which participants received persuasive messages from social and non-social approaches. To our surprise, results seem to show a negative impact on green transportation, meaning participants receiving the messages used less green transportation modes. This suggests that messages may not be as an effective way to persuade the public as many organizations’ practice assumes and other persuasive techniques such as real-time feedback and awareness raising techniques may be needed in causing the desired changes