Extracting Innovative Buyers by Scoring Using Innovator Theory

For companies that want to sell a high volume of products, it is important to identify innovative buyers to help with product marketing efforts. The purpose of this paper is to construct a model extracting whether users are innovative buyers or not from their purchase histories at physical stores and from access logs from an online-to-offline (O2O) site. Innovative buyers are users who influence other users' product purchases, also known in innovator theory as innovators and early adopters. They purchase products quickly, visiting physical stores such as supermarkets and convenience stores. In other words, innovative buyers are known to have high cosmopolite natures. In extracting innovative buyers, we estimated the speed of user product purchases and their cosmopolite natures. This estimation index can also be referred to as innovator scores. We went on to verify this method with socioeconomic status points, personality points and communication points (SPC points), using consciousness data and profile data collected from a panel on an O2O site. Thus, we showed that innovative buyers could be extracted using this new method, and the accuracy was higher than that of traditional methods measuring only the speed from product sale start to user purchase. Keywords: Innovator Scores, Innovative Buyers, SPC Points, O2O, Cosmopolite Natures, Extraction Model JEL Classifications: M31, O39, C38 DOI: https://doi.org/10.32479/irmm.981

Innovator, 1983-06-20

The Innovator was a student newspaper published at Governors State University between March 1972 and October 2000. The newspaper featured student reporting, opinions, news, photos, poetry, and original graphics

Closing the Gap Between Technological and Best Practice Innovations: TPACK and DI

Implementing differentiated instruction with the fast changing landscape of technology is a complex process (Fullan, 2014; Tomlinson; 2014) and requires widespread diffusion of multiple innovations by educators (Meyer, 2004). However, most U.S. classrooms remain stagnant in their attempts to successfully incorporate innovative pedagogies (Darling-Hammond, 2010; November, 2014; Prensky, 2010; Robinson, 2011). Thus Fullan (2014) reported, “The time is right to bring together knowledge of systems change, new pedagogies and technologies that allow change to scale through diffusion” (p. 13). To understand this problem, this pragmatic, mixed-methods study (Creswell, 2009) collected data through the following condensed research questions: What are the relationships between educators’ TPACK and DI self-efficacy and the following demographics: grade level, years of teaching, adopter category, device-student ratio, professional development hours in technology or DI, class size, certification(s), and educational background? How do teachers describe their use of technology to differentiate instruction? A questionnaire with open-ended questions provided quantitative and qualitative data (N=72). Of the respondents, 22% were categorized as innovators and 32% as early adopters-considered teacher leaders. Even though both groups demonstrated more confidence with DI-T than later adopter categories, neither showed significantly stronger TPACK. However, Grade 8-12 teachers demonstrated significantly higher TPACK and self-efficacy to DI than pre-kindergarten to grade 4 teachers. Qualitative themes confirmed the problem. Educators demonstrated misconceptions of TPACK and self-efficacy to DI, and these innovative practices were not successfully being diffused. Thus, recommendations identified specific professional development needs, and for educational systems to create communication channels to more rapidly diffuse innovational pedagogies

Innovator, 1983-06-20

The Innovator was a student newspaper published at Governors State University between March 1972 and October 2000. The newspaper featured student reporting, opinions, news, photos, poetry, and original graphics

Innovator, 1983-06-20

The Innovator was a student newspaper published at Governors State University between March 1972 and October 2000. The newspaper featured student reporting, opinions, news, photos, poetry, and original graphics

Reimaginging Learning: A Big Bet on the Future of American Education

Today's young people are the most diverse, connected generation in history and have incredible aspirations for themselves. Educators all over the country are reimagining learning to better meet this generation's needs, rethinking classrooms and schools so they work better for students. It's an exciting time for innovation in education.At the same time, big bets are an increasingly popular concept in philanthropy. Several articles and papers in the last year have encouraged donors to consider them as a way of creating meaningful change, including in education. Big bets are usually defined as large grants to a specific issue or an individual organization.We're proposing something different.We've been working with partners across the country who are pursuing a common vision: reimagining learning with a broad set of outcomes in mind, so that every student finishes high school with an abundance of choices and the freedom to pursue them. Philanthropists have an opportunity to make a big bet on this shared vision.Most schools weren't designed with this vision in mind. But right now, all over the country, teams of educators are working to change this. They are partnering with families to create schools that speak to their hopes and honor their strengths. These schools prioritize rigorous academics and help students develop critical thinking skills, set important goals and create plans to reach them, and develop the mindsets and habits they need to take charge of their futures.Through deep engagement with our partners, we've thought concretely about how these ideas might spread and where existing momentum and early evidence might shine a light on a path forward. In September 2015, with our partners Summit Public Schools and Transcend, we released a paper entitled Dissatisfied Yet Optimistic (DYO), which made the case for reimagining learning. This new companion piece explores what it might take to strengthen and accelerate the momentum created by the early pioneers who are designing schools consistent with the ideas in DYO.What follows is a big idea for how $4 billion in philanthropy over 10 years could dramatically improve the performance of our schools by focusing on this emerging vision for how schools could produce much better and broader outcomes for students

Using Facebook Live to Raise Awareness About Abuse and Available Resources

Community Solutions is a non-profit organization that works with victims and survivors of domestic violence, sexual assault, and human trafficking. The agency provides programs and support for children, individuals, and families in San Benito and Santa Clara counties. The macro level problem is people lacing education and awareness of the types of abuse which can potentially increase the abuse rates in the community. The micro level problem is cases or incidents of abuse or assault are unreported. The project purpose is to provide the community with an online resource where people can educate themselves and increase their awareness on topics of abuse, trauma, wellness services and other prevention support programs. Using online platforms such as Facebook is one of the few ways to create an outreach effort to help the community with resourceful information and tips on abuse and assault. This capstone project provides information from Community Solutions with resources, outreach programs and support for the community for those who have been victims, and to educate and create awareness within the community. This agency will continue to hold bi-weekly Facebook live segments to educate and support the community

InnoJam: A Web 2.0 discussion platform featuring a recommender system

In this Master Thesis we have designed, implemented and evaluated a Web 2.0 platform for massive online-discussion, inspired by Innovation Jams. Innovation Jams, the original initiative from IBM, has proven to be successful at bringing together vast amounts of people, capturing their untapped knowledge and, while the participants are discussing, gather useful insights for a companyʼs innovation strategy [Spangler et al. 2006, Bjelland and Chapman Wood 2008]. Our approach, based in an open-source forum system, features visualization techniques and a recommender system in order to provide the participants in the Jam with useful insights and interesting discussion recommendations for an improved participation. A theoretical introduction and a state-of-the-art survey in recommender systems has been gathered in order to frame and support the design of the hybrid recommender system [Burke 2002], composed by a content-based and a collaborative filtering recommenders, developed for InnoJam