Personalized configuration of immaterial products

Product configuration deals with design of a new product from existing components. Recently, research on product configuration has shifted to the stage of conceptual modelling. Conceptual product models do not depend on the modelling purpose and therefore can be tailored to the current customer needs. The paper proposes an ontology-based scenario for configuration of immaterial products. The scenario suggests three product configuration operations: removal, supplement, and change. Product customization is supported by involvement of the customer in the process of configuration and by using information from the customer profile. The scenario execution is demonstrated by a particular case of configuration of a mobile operator product in the form of supplement this product with a service. An ontology for mobile product operator is proposed. OWL and SPARQL are used for ontology specification and querying