Learning and Transferring IDs Representation in E-commerce

Many machine intelligence techniques are developed in E-commerce and one of the most essential components is the representation of IDs, including user ID, item ID, product ID, store ID, brand ID, category ID etc. The classical encoding based methods (like one-hot encoding) are inefficient in that it suffers sparsity problems due to its high dimension, and it cannot reflect the relationships among IDs, either homogeneous or heterogeneous ones. In this paper, we propose an embedding based framework to learn and transfer the representation of IDs. As the implicit feedbacks of users, a tremendous amount of item ID sequences can be easily collected from the interactive sessions. By jointly using these informative sequences and the structural connections among IDs, all types of IDs can be embedded into one low-dimensional semantic space. Subsequently, the learned representations are utilized and transferred in four scenarios: (i) measuring the similarity between items, (ii) transferring from seen items to unseen items, (iii) transferring across different domains, (iv) transferring across different tasks. We deploy and evaluate the proposed approach in Hema App and the results validate its effectiveness.Comment: KDD'18, 9 page

Learning Tree-based Deep Model for Recommender Systems

Model-based methods for recommender systems have been studied extensively in recent years. In systems with large corpus, however, the calculation cost for the learnt model to predict all user-item preferences is tremendous, which makes full corpus retrieval extremely difficult. To overcome the calculation barriers, models such as matrix factorization resort to inner product form (i.e., model user-item preference as the inner product of user, item latent factors) and indexes to facilitate efficient approximate k-nearest neighbor searches. However, it still remains challenging to incorporate more expressive interaction forms between user and item features, e.g., interactions through deep neural networks, because of the calculation cost. In this paper, we focus on the problem of introducing arbitrary advanced models to recommender systems with large corpus. We propose a novel tree-based method which can provide logarithmic complexity w.r.t. corpus size even with more expressive models such as deep neural networks. Our main idea is to predict user interests from coarse to fine by traversing tree nodes in a top-down fashion and making decisions for each user-node pair. We also show that the tree structure can be jointly learnt towards better compatibility with users' interest distribution and hence facilitate both training and prediction. Experimental evaluations with two large-scale real-world datasets show that the proposed method significantly outperforms traditional methods. Online A/B test results in Taobao display advertising platform also demonstrate the effectiveness of the proposed method in production environments.Comment: Accepted by KDD 201

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502

News Session-Based Recommendations using Deep Neural Networks

News recommender systems are aimed to personalize users experiences and help them to discover relevant articles from a large and dynamic search space. Therefore, news domain is a challenging scenario for recommendations, due to its sparse user profiling, fast growing number of items, accelerated item's value decay, and users preferences dynamic shift. Some promising results have been recently achieved by the usage of Deep Learning techniques on Recommender Systems, specially for item's feature extraction and for session-based recommendations with Recurrent Neural Networks. In this paper, it is proposed an instantiation of the CHAMELEON -- a Deep Learning Meta-Architecture for News Recommender Systems. This architecture is composed of two modules, the first responsible to learn news articles representations, based on their text and metadata, and the second module aimed to provide session-based recommendations using Recurrent Neural Networks. The recommendation task addressed in this work is next-item prediction for users sessions: "what is the next most likely article a user might read in a session?" Users sessions context is leveraged by the architecture to provide additional information in such extreme cold-start scenario of news recommendation. Users' behavior and item features are both merged in an hybrid recommendation approach. A temporal offline evaluation method is also proposed as a complementary contribution, for a more realistic evaluation of such task, considering dynamic factors that affect global readership interests like popularity, recency, and seasonality. Experiments with an extensive number of session-based recommendation methods were performed and the proposed instantiation of CHAMELEON meta-architecture obtained a significant relative improvement in top-n accuracy and ranking metrics (10% on Hit Rate and 13% on MRR) over the best benchmark methods.Comment: Accepted for the Third Workshop on Deep Learning for Recommender Systems - DLRS 2018, October 02-07, 2018, Vancouver, Canada. https://recsys.acm.org/recsys18/dlrs