Pengaruh Customer Value, Perceived Enjoyment dan Online-word-of-mouth terhadap Purchase Decision Wisatawan Lokal ke Bali

Penelitian ini bertujuan untuk mengetahui pengaruh customer value, perceived enjoyment dan online word-of-mouth terhadap purchase decision wisatawan lokal ke Bali. Penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini sebanyak 100 orang responden yang pernah berlibur ke Bali dalam 1 tahun terakhir. Teknik pengambilan sampel menggunakan non-probability sampling dengan purposive sampling. Metode analisis yang digunakan adalah regresi linier berganda.Pengolahan data menggunakan program SPSS. Hasil penelitian menujukkan bahwa customer value, perceived enjoyment dan online word-of-mouth memiliki pengaruh terhadap purchase decision

Pengaruh Perceived Value terhadap Kepuasan Pelanggan pada Jasa Tata Rias Pengantin Tunjung Seto dengan Kualitas Pelayanan sebagai Variabel Mediasi

The aim of this study were: 1) to analyze the effect of perceived value on the quality of service on bridal makeup services Tunjung Seto. 2) Analyze the effect of perceived value on customer satisfaction in service bridal Tunjung Seto. 3) Analyze the impact of service quality on customer satisfaction in service bridal Tunjung Seto. 4) Analyze the effect of perceived value on customer satisfaction in service bridal Tunjung Seto mediated quality of service. In conclusion: 1) Perceived value significantly influence the quality of service on bridal makeup services Tunjung Seto. 2) Perceived value significantly influence customer satisfaction in service bridal Tunjung Seto. 3) Quality of care significantly influence customer satisfaction in service bridal Tunjung Seto. 4) Satisfaction influence service quality perceived value to customer satisfaction in service bridal Tunjung Seto, is evident from the results of the path analysis, in which the indirect effect coefficient (0,848) > direct influence coefficient (0,599)

Pengaruh Customer Perceived Value Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Variabel Intervening: Studi Kasus Restoran Cepat Saji Di Tunjungan Plaza

Terdapat fenomena pertumbuhan pesat restoran cepat saji di Indonesia yang diteliti dengan tujuan untuk mengetahui apakah terdapat pengaruh Customer Perceived Value terhadap Behavioral Intention dengan Customer Satis­faction sebagai variabel intervening pada konsumen restoran cepat saji di Tunjungan Plaza. Jenis penelitian ini termasuk penelitian kuantitatif. Data dikumpulkan melalui penyebaran angket di Tunjungan Plaza yang memperoleh responden sebanyak 111 orang dengan teknik purposive sampling. Responden adalah pengunjung Tunjungan Plaza. Data diolah menggunakan pendekatan persamaan model struktural dengan teknik Partial Least Square. Penelitian ini menghasilkan kesimpulan bahwa Customer Perceived Value berpengaruh positif terhadap Customer Satisfaction; Customer Satisfaction berpenga-ruh positif terhadap Behavioral Intention; Customer Perceived Value berpengaruh positif terhadap Behavioral Intention; Customer Satisfaction berpengaruh positif dalam hubungan antara Customer Perceived Value dan Behavioral Intention pada konsumen restoran cepat saji di Tunjungan Plaza

Pengaruh Green Perceived Value, Green Perceived Risk, Green Trust, Dan Perceived Price Terhadap Green Purchase Intention Produk Ac Low Watt Di Surabaya

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh green perceived value, green perceived risk, green trust, dan perceived price terhadap green purchase intention produk AC low watt di Surabaya. Jenis penelitian kuantitatif, yang dikumpulkan melalui survei kepada konsumen di kota Surabaya. Analisa data menggunakan teknik model persamaan struktural. Hasil penelitian menunjukkan bahwa green perceived value berpengaruh positif dan siginifikan terhadap green purchase intention, sedangkan variabel green perceived risk dan variabel perceived price memberikan pengaruh negatif dan tidak signifikan terhadap variabel green purchase intention. Selain itu, variabel green trust berpengaruh positif dan signifikan terhadap variabel green purchase intention

Consumer Perceived Value Analysis of New & Incumbent Brands of Gudang Garam & Sampoerna

Gudang Garam and Sampoerna are the biggest cigarette companies in Indonesia. Both ofthem haveboth incumbent and new brands. Gudang Garam has Surya 16 as its incumbentbrand and just released Surya Slim as its new brand, while Sampoerna has A Mild as itsincumbent brand and introduced Avolution as its new brand. The companies pursued differentapproaches in introducing the new brands.Print ads are the main source of information abouttheir strategy. It conveys messages about value to be offfered to the market. Analysis of visualand text or copy elements of the ads are analyzed and mapped into the Consumer PerceivedValue (CPV) framework from Sweeney & Soutar. The framework is divided into fourdimensions: emotional, social, quality and value for money. Qualitative analysis shows howthe two companies introduced their new brands and its relation to the incumbent brands

Citra Dan Perceived Value Puskesmas Tersertifikasi Iso 9001 (Studi Kasus: Sebuah Puskesmas Di Kota Bogor)

This research aims to analyse the image and perceived value of an ISO 9001 certified Public Health Center in Bogor. The research methodology applied is quantitative research methodology. The data collection was performed through survey. The research respondents are 157 users of the Public Health Center. The research result showed that the user evaluation value on the image of the Public Health Center is 5.26, which means the image is good. The user evaluation value on the perceived value of the Public Health Center is 5.41, which means the perceived value is good. The value of the correlation between perceived value and image is 0.601, which means those variables strongly and positively correlated