Unbiased and Robust: External Attention-enhanced Graph Contrastive Learning for Cross-domain Sequential Recommendation

Cross-domain sequential recommenders (CSRs) are gaining considerable research attention as they can capture user sequential preference by leveraging side information from multiple domains. However, these works typically follow an ideal setup, i.e., different domains obey similar data distribution, which ignores the bias brought by asymmetric interaction densities (a.k.a. the inter-domain density bias). Besides, the frequently adopted mechanism (e.g., the self-attention network) in sequence encoder only focuses on the interactions within a local view, which overlooks the global correlations between different training batches. To this end, we propose an External Attention-enhanced Graph Contrastive Learning framework, namely EA-GCL. Specifically, to remove the impact of the inter-domain density bias, an auxiliary Self-Supervised Learning (SSL) task is attached to the traditional graph encoder under a multi-task learning manner. To robustly capture users' behavioral patterns, we develop an external attention-based sequence encoder that contains an MLP-based memory-sharing structure. Unlike the self-attention mechanism, such a structure can effectively alleviate the bias interference from the batch-based training scheme. Extensive experiments on two real-world datasets demonstrate that EA-GCL outperforms several state-of-the-art baselines on CSR tasks. The source codes and relevant datasets are available at https://github.com/HoupingY/EA-GCL.Comment: 9 pages, 4 figures, accepted by ICDM 2023 (workshop-GML4Rec

Parallel Split-Join Networks for Shared-account Cross-domain Sequential Recommendations

Sequential Recommendation (SR) has been attracting a growing attention for the superiority in modeling sequential information of user behaviors. We study SR in a particularly challenging context, in which multiple individual users share a single account (shared-account) and in which user behaviors are available in multiple domains (cross-domain). These characteristics bring new challenges on top of those of the traditional SR task. On the one hand, we need to identify the behaviors by different user roles under the same account in order to recommend the right item to the right user role at the right time. On the other hand, we need to discriminate the behaviors from one domain that might be helpful to improve recommendations in the other domains. In this work, we formulate Shared-account Cross-domain Sequential Recommendation (SCSR) and propose a parallel modeling network to address the two challenges above, namely Parallel Segregation-Integration Network ({\psi}-Net). {\psi}-Net-I is a "Segregation-by-Integration" framework where it segregates to get role-specific representations and integrates to get cross-domain representations at each timestamp simultaneously. {\psi}Net-II is a "Segregation-and-Integration" framework where it first segregates role-specific representations at each timestamp, and then the representations from all timestamps and all roles are integrated to get crossdomain representations. We use two datasets to assess the effectiveness of {\psi}-Net. The first dataset is a simulated SCSR dataset obtained by randomly merging the Amazon logs from different users in movie and book domains. The second dataset is a real-world SCSR dataset built from smart TV watching logs of a commercial company. Our experimental results demonstrate that {\psi}-Net outperforms state-of-the-art baselines in terms of MRR and Recall