THE STRATEGIC PLANNING WITHIN THE ENTERPRISE PRODUCING ROAD VEHICLES

We can look at the planning as the first function of the management because it will take place before the other functions, the avoidance of errors, the economy of resources and the increase of the company activity performances may be achieved through the planning activity. The policy of the organization producing the road vehicles remains the same as long as the organization will carry out its activity or it may be changed when the managerial team will be also changed. As we said before, throughout the whole period of the application of the policy of the organization producing the road vehicles. The main objective of the strategic planning for the companies producing road vehicles is to establish the main objective of activity of the company and that of the organization of the activities in order to obtain the expected results and the achievement of the objectives. The strategic planning has as distinctive element the approach of the content elements of the management and strategic marketing as a process, made up of successive stages (phases), being in interdependent relations. The action carried out by cascade involves the passage of each phase step by step.marketing, strategic planning, road vehicles, management.

¿Más allá de la heroína postfeminista? Outlander (2014) y la cultura popular

La serie Outlander ha generado muchísima atención mediática en los medios de comunicación, centrada en el supuesto carácter feminista de su heroína protagonista. Este hecho nos permite, no sólo hacer un análisis de la obra, sino plantearnos cuál es el estado del postfeminismo en la cultura popular. Para ello, definiremos el postfeminismo como la creencia de que el feminismo ya ha sido superado porque las mujeres ya han conseguido sus derechos en los años setenta y ochenta. Esta creencia toma especialmente forma en la cultura popular, con una sensibilidad difusa y contradictoria respecto a los logros de las mujeres. El propósito de nuestro estudio es usar el debate alrededor de Outlander y su “heroína feminista” para descubrir los estereotipos, representaciones, límites, convergencias, temporalidades y contradicciones entre los discursos académicos feministas y postfeministas en la primera década del S.XXI.  Para ello hemos utilizado un método de análisis que contemple y relacione los estereotipos de género, construidos en este caso como un diálogo con el supuesto pasado “bárbaro” frente a una posmodernidad “civilizada” y su deconstrucción de las categorías de género

Breaking the Hard Limits: Romance, Pornography, and the Question of Genre in the Fifty Shades Trilogy

The Fifty Shades series has brought erotic fiction to a broader and more mainstream audience than ever before. In its wake, a number of erotic romance series have achieved unprecedented popularity, such as Sylvia Day’s Crossfire series and Lisa Renee Jones’ Inside Out series. These books do not fit comfortably into the genres of romance or pornography: rather, they fuse the romantic and pornographic together. This locates the multiple climaxes of pornography within the overarching emotional climax of romance and creates a structure that is both finite and infinite, allowing the books to create both instant and delayed gratification. This article examines The Sheik as a textual forebear to Fifty Shades before moving on to examine the ways in which romance and pornography are fused, overcoming the limits of serialization in romance, and creating a romantic “pornotopia.

Fuel Economy of Plug-In Hybrid Electric and Hybrid Electric Vehicles: Effects of Vehicle Weight, Hybridization Ratio and Ambient Temperature

Hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs) are evolving rapidly since the introduction of Toyota Prius into the market in 1997. As the world needs more fuel-efficient vehicles to mitigate climate change, the role of HEVs and PHEVs are becoming ever more important. While fuel economies of HEVs and PHEVs are superior to those of internal combustion engine (ICE) powered vehicles, they are partially powered by batteries and therefore they resemble characteristics of battery electric vehicles (BEVs) such as dependence of fuel economy on ambient temperatures. It is also important to understand how different extent of hybridization (a.k.a., hybridization ratio) affects fuel economy under various driving conditions. In addition, it is of interest to understand how HEVs and PHEVs compare with BEVs at a similar vehicle weight. This study investigated the relationship between vehicle mass and vehicle performance parameters, mainly fuel economy and driving range of PHEVs focused on 2018 and 2019 model years using the test data available from fuel economy website of the US Environmental Protection Agency (EPA). Previous studies relied on modeling to understand mass impact on fuel economy for HEV as there were not enough number of HEVs in the market to draw a trendline at the time. The study also investigated the effect of ambient temperature for HEVs and PHEVs and kinetic energy recovery of the regenerative braking using the vehicle testing data for model year 2013 and 2015 from Idaho National Lab (INL). The current study assesses current state-of-art for PHEVs. It also provides analysis of experimental results for validation of vehicle dynamic and other models for PHEVs and HEVs

Real-world fuel economy and CO2 emissions of plug-in hybrid electric vehicles

Plug-in hybrid electric vehicles (PHEV) combine electric propulsion with an internal combustion engine. Their potential to reduce transport related green-house gas emissions highly depends on their actual usage and electricity provision. Various studies underline their environmental and economic advantages, but are based on standardised driving cycles, simulations or small PHEV fleets. Here, we analyse real-world fuel economy of PHEV and the factors influencing it based on about 2,000 actual PHEV that have been observed over more than a year in the U.S. and Germany. We find that real-world fuel economy of PHEV differ widely among users. The main factors explaining this variation are the annual mileage, the regularity of daily driving, and the likelihood of long-distance trips. Current test cycle fuel economy ratings neglect these factors. Despite the broad range of PHEV fuel economies, the test cycle fuel economy ratings can be close to empiric PHEV fleet averages if the average annual mileage is about 17,000 km. For the largest group of PHEV in our data, the Chevrolet Volt, we find the average fuel economy to be 1.45 litres/100 km at an average electric driving share of 78%. The resulting real-world tank-to-wheel CO2 emissions of these PHEV are 42 gCO2/km and the annual CO2 savings in the U.S. amount to about 50 Mt. In conclusion, the variance of empirical PHEV fuel economy is considerably higher than of conventional vehicles. This should be taken into account by future test cycles and high electric driving shares should be incentivised

Driving with Sharks: Rethinking Connected Vehicles with Vehicle Cyber Security

In a public service announcement on March 17, 2016, the Federal Bureau of Investigation (FBI) jointly with the Department of Transportation and the National Highway Traffic Safety Administration, released a warning over the increasing vulnerability of motor vehicles to remote exploits . Engine shutdown, disable brakes and door locks are few examples of the possible vehicle cyber security attacks. Modern cars grow into a new target for cyberattacks as they become increasingly connected. While driving on the road, sharks (i.e., hackers) only need to be within communication range of your vehicle to attack it. However, in some cases, they can hack into it while they are miles away. In this article, we aim to illuminate the latest vehicle cyber security threats including malware attacks, On-Board Diagnostic (OBD) vulnerabilities, and auto mobile apps threats. We illustrate the In-Vehicle network architecture and demonstrate the latest defending mechanisms that are designed to mitigate such threats

Utilização de um veículo elétrico para abastecer uma residência no horário de ponta

Com uma tarifa horária diferenciada, o preço da energia elétrica é mais barato durante a madrugada, nos chamados horários de vazio, e mais caro no final da tarde, no horário de ponta. Uma possibilidade para evitar esse custo maior é a de se comprar a energia durante o horário de vazio, armazena-la numa bateria e devolvê-la à rede no horário de ponta. O presente trabalho apresenta um estudo sobre a viabilidade económica da utilização da energia disponível na bateria de um veículo elétrico para abastecer uma residência durante o horário de ponta

Feasting with the Outlander

While tv programs tend to acclaim cooks, by testing their ability in showcookings, challenging their skills on special talent shows and even by inviting them as opinion leaders commenting on the current affairs, cinema still prefers celebrating conviviality. Showing people having a meal together around the table involves celebrating eating as a basic transformative act, more or less orchestrated by a cook who contributes to create actual experiences by means of his services. Through them, he reconstitutes the existence of individuals, of communities or even of entire countries. This means that, in principle, the mission of the cooks on most movies operates on a level at the same time broader and deeper than the mere culinary expertise (which is not always necessary), calling into question what can be traced as eminently human in the individual and political experience of the people involved. Celebrating the table becomes, then, a way to position the self and the ingroup up to include the whole of humanity in an idea of community which is, at the same time, political (I eat like my community does), ethical (my community eats the right way), and even religious (humanity should eat as my community does). In order to let such a configuration emerge from the obvious of the everyday life, showing all of its anthropological importance, cinema needs outlanders. They are addressed to look at a particular social group from outside and reveal the arbitrariness of its way of eating while proclaiming the word of the culinary transformation. In movies, countless are the gastronomic foreigners who arise, unexpected, in order to stage the relativity, and at the same time the importance, of cooking and eating habits. And, in general, almost all the characters in this strange genre, foreigners or not, have a problem of inclusion / exclusion with respect to some groups. My analysis will show how the stories of the culinary movies can be considered as \u201cthought experiment\u201d of different strategies (and incomes) of a same problem of facing otherness. The result of this work will identify, scanning the stories of the movies, culinary archetypes of different political models of interaction between groups and will also show how specific models of leadership could be recognized in the way the characters address their diners to the change of their diet