Brand Tracking on Social Media: The Role of Country of Origin Perceptions

Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy. This paper compares the social media and brand-tracking habits of consumers in three parts of the world: Asia, the Middle East and the USA. In addition, the study attempts to explain what motivates consumers to follow brands on social media, focusing on the role of products’ country of origin in explaining the relationship. The results show that US consumers spent the most time on social media and tracked the most brands, while Thai respondents did the least of both. Four dimensions of social media brand tracking were identified and ratings compared across groups. Significant differences among groups were found for one of the four factors, ‘brand experience’, with US consumers experiencing significantly more positive ‘brand experiences’ than Thai consumers, and Egyptian consumers falling somewhere in between. The results also indicate that the country of product origin can have some effects on brand tracking

Tissue Tracking Imaging for Identifying the Origin of Idiopathic Ventricular Arrhythmias: A New Role of Cardiac Ultrasound in Electrophysiology

Several strategies for mapping ventricular outflow tract tachycardia have been reported as useful indices for differentiating between those originating from the right and the left side. Recently, tissue tracking imaging (TTI) has been demonstrated as a novel non-invasive modality for identifying the origin of outflow tract tachycardias. Tissue tracking imaging is an ultrasonographic technique that measures the myocardial motion amplitude towards the transducer in each region during systole, identifying regional myocardial displacement on the basis of myocardial velocities using color Doppler myocardial imaging principles. In this technique, the origin of the arrhythmia could be recognized as the site where the earliest color-coded signal (ECCS) appeared on the myocardium at the onset of the systole. In preliminary studies this modality was found to be useful in differentiating out flow tract ventricular tachycardias. ECCS was always found below or at the level of the pulmonary valve in all arrhythmias which could be ablated from the right ventricular outflow tract, while in those where the origin was above the pulmonary valve could be ablated from the left sinus of valsalva. These results indicate that TTI can provide detailed and accurate information on the arrhythmia origin of OT-VT and may be useful for differentiating between an OT-VT originating from the LV epicardium remote from the LSV and that from the LSV. Newer advances in echocardiographic technologies like high resolution, high frame rate real time three dimensional echocardiography with speckle tracking may further improve the precise localization of arrhythmias in the future

Nonlinear Receding-Horizon Control of Rigid Link Robot Manipulators

The approximate nonlinear receding-horizon control law is used to treat the trajectory tracking control problem of rigid link robot manipulators. The derived nonlinear predictive law uses a quadratic performance index of the predicted tracking error and the predicted control effort. A key feature of this control law is that, for their implementation, there is no need to perform an online optimization, and asymptotic tracking of smooth reference trajectories is guaranteed. It is shown that this controller achieves the positions tracking objectives via link position measurements. The stability convergence of the output tracking error to the origin is proved. To enhance the robustness of the closed loop system with respect to payload uncertainties and viscous friction, an integral action is introduced in the loop. A nonlinear observer is used to estimate velocity. Simulation results for a two-link rigid robot are performed to validate the performance of the proposed controller. Keywords: receding-horizon control, nonlinear observer, robot manipulators, integral action, robustness

Optical tracking filter using transient energy coupling

Transient energy coupling between two coherent beams occurs in dynamic holographic media with local and noninstantaneous responses. The physical origin of the effect is described, and an optical tracking filter based on the effect is demonstrated in a photorefractive Bi12SiO20 crystal

Tracking the origin of invasive Rosa rubiginosa populations in Argentina

The exact geographic origin of invasive species populations is rarely known; however, such knowledge is vital to understanding species’ invasion success, spread, and evolution as well as for assessing any biological control options. We investigated the shrub Rosa rubiginosa L., focusing on the presumed European origin of invasive populations in Argentina. We analyzed eight polymorphic microsatellite loci among 102 native (European) and 29 invasive (mainly central Argentinean and Patagonian) populations. Genetic diversity in the invasive range was clearly lower than in the native range, possibly because of a low number of introductions. Contrary to earlier hypotheses, the interpretation of principal coordinate analysis results and Jaccard dissimilarities contradicts the idea of the Argentinean populations having a Spanish origin. Instead, we found a close similarity between Argentinean samples and those from Germany, the Czech Republic, and Austria. We therefore assume that these neighboring countries are the most probable source regions for the Argentinean populations, which in some cases may also have arrived via Chile. According to historic information, emigrants from these regions may have introduced R. rubiginosa to South America in the nineteenth century on at least two occasions, either for food or as rootstock material for propagating living fences.Fil: Hirsch, Heidi. Martin-Luther-University Halle-Wittenberg; AlemaniaFil: Zimmermann, Heike. Martin-Luther-University Halle-Wittenberg; AlemaniaFil: Ritz, Christiane M.. Senckenberg Museum of Natural History Goerlitz; AlemaniaFil: Wissemann, Volker. Justus-Liebig-University Giessen; AlemaniaFil: von Wehrden, Henrik. Martin-Luther-University Halle-Wittenberg; Alemania. Leuphana University, Institute of Ecology and Environmental Chemistry; AlemaniaFil: Renison, Daniel. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto de Investigaciones Biológicas y Tecnológicas. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas, Físicas y Naturales. Instituto de Investigaciones Biológicas y Tecnológicas; ArgentinaFil: Wesche, Karsten. Senckenberg Museum of Natural History Goerlitz; AlemaniaFil: Welk, Erik. Martin-Luther-University Halle-Wittenberg; AlemaniaFil: Hensen, Isabell. Martin-Luther-University Halle-Wittenberg; Alemani

Tracking The Trends: Edmonton's Increasing Diversity

Tracking The Trends: Edmonton's Increasing Diversity provides a comprehensive picture of many aspects of Edmonton's social well-being. This 11th edition of Tracking the Trends presents a number of new social and economic data variables in addition to updates on the trends featured in the 10th edition released in 2009.This edition of Tracking the Trends features a special section on Edmonton's increasing diversity. Edmonton is becoming a more diverse city in terms of religion, race and ethnic origin. These trends have important implications for Edmonton's future, offering both opportunities and challenges.This edition also includes an updated Social Health Index. The intent of this index is to provide a rough measure of the overall social health of Edmonton, and how it has changed over time.Presented together, these trends give us a clearer picture of the social changes taking place in Edmonton. They also offer a broad understanding of the segments of the population which are disadvantaged or marginalized

Lagrangian study of surface transport in the Kuroshio Extension area based on simulation of propagation of Fukushima-derived radionuclides

Lagrangian approach is applied to study near-surface large-scale transport in the Kuroshio Extension area using a simulation with synthetic particles advected by AVISO altimetric velocity field. A material line technique is applied to find the origin of water masses in cold-core cyclonic rings pinched off from the jet in summer 2011. Tracking and Lagrangian maps provide the evidence of cross-jet transport. Fukushima derived caesium isotopes are used as Lagrangian tracers to study transport and mixing in the area a few months after the March of 2011 tsunami that caused a heavy damage of the Fukushima nuclear power plant (FNPP). Tracking maps are computed to trace the origin of water parcels with measured levels of Cs-134 and Cs-137 concentrations collected in two R/V cruises in June and July 2011 in the large area of the Northwest Pacific. It is shown that Lagrangian simulation is useful to finding the surface areas that are potentially dangerous due to the risk of radioactive contamination. The results of simulation are supported by tracks of the surface drifters which were deployed in the area