The Dynamics of Public Opinion in Complex Networks

This paper studies the problem of public opinion formation and concentrates on the interplays among three factors: individual attributes, environmental influences and information flow. We present a simple model to analyze the dynamics of four types of networks. Our simulations suggest that regular communities establish not only local consensus, but also global diversity in public opinions. However, when small world networks, random networks, or scale-free networks model social relationships, the results are sensitive to the elasticity coefficient of environmental influences and the average connectivity of the type of network. For example, a community with a higher average connectivity has a higher probability of consensus. Yet, it is misleading to predict results merely based on the characteristic path length of networks. In the process of changing environmental influences and average connectivity, sensitive areas are discovered in the system. By sensitive areas we mean that interior randomness emerges and we cannot predict unequivocally how many opinions will remain upon reaching equilibrium. We also investigate the role of authoritative individuals in information control. While enhancing average connectivity facilitates the diffusion of the authoritative opinion, it makes individuals subject to disturbance from non-authorities as well. Thus, a moderate average connectivity may be preferable because then the public will most likely form an opinion that is parallel with the authoritative one. In a community with a scale-free structure, the influence of authoritative individuals keeps constant with the change of the average connectivity. Provided that the influence of individuals is proportional to the number of their acquaintances, the smallest percentage of authorities is required for a controlled consensus in a scale free network. This study shows that the dynamics of public opinion varies from community to community due to the different degree of impressionability of people and the distinct social network structure of the community.Public Opinion, Complex Network, Consensus, Agent-Based Model

Novel Multidimensional Models of Opinion Dynamics in Social Networks

Unlike many complex networks studied in the literature, social networks rarely exhibit unanimous behavior, or consensus. This requires a development of mathematical models that are sufficiently simple to be examined and capture, at the same time, the complex behavior of real social groups, where opinions and actions related to them may form clusters of different size. One such model, proposed by Friedkin and Johnsen, extends the idea of conventional consensus algorithm (also referred to as the iterative opinion pooling) to take into account the actors' prejudices, caused by some exogenous factors and leading to disagreement in the final opinions. In this paper, we offer a novel multidimensional extension, describing the evolution of the agents' opinions on several topics. Unlike the existing models, these topics are interdependent, and hence the opinions being formed on these topics are also mutually dependent. We rigorous examine stability properties of the proposed model, in particular, convergence of the agents' opinions. Although our model assumes synchronous communication among the agents, we show that the same final opinions may be reached "on average" via asynchronous gossip-based protocols.Comment: Accepted by IEEE Transaction on Automatic Control (to be published in May 2017

Multiscale Voter Model on Real Networks

We introduce the Multiscale Voter Model (MVM) to investigate clan influence at multiple scale -- family, neighborhood, political party... -- in opinion formation on real complex networks. Clans, consisting of similar nodes, are constructed using a coarse-graining procedure on network embeddings that allows us to control for the length scale of interactions. We ran numerical simulations to monitor the evolution of MVM dynamics in real and synthetic networks, and identified a transition between a final stage of full consensus and one with mixed binary opinions. The transition depends on the scale of the clans and on the strength of their influence. We found that enhancing group diversity promotes consensus while strong kinship yields to metastable clusters of same opinion. The segregated domains, which signal opinion polarization, are discernible as spatial patterns in the hyperbolic embeddings of the networks. Our multiscale framework can be easily applied to other dynamical processes affected by scale and group influence.Comment: 3 Figures. Requires Supplementa

Optimizing target nodes selection for the control energy of directed complex networks

The energy needed in controlling a complex network is a problem of practical importance. Recent works have focused on the reduction of control energy either via strategic placement of driver nodes, or by decreasing the cardinality of nodes to be controlled. However, optimizing control energy with respect to target nodes selection has yet been considered. In this work, we propose an iterative method based on Stiefel manifold optimization of selectable target node matrix to reduce control energy. We derive the matrix derivative gradient needed for the search algorithm in a general way, and search for target nodes which result in reduced control energy, assuming that driver nodes placement is fixed. Our findings reveal that the control energy is optimal when the path distances from driver nodes to target nodes are minimized. We corroborate our algorithm with extensive simulations on elementary network topologies, random and scale-free networks, as well as various real networks. The simulation results show that the control energy found using our algorithm outperforms heuristic selection strategies for choosing target nodes by a few orders of magnitude. Our work may be applicable to opinion networks, where one is interested in identifying the optimal group of individuals that the driver nodes can influence

Information Diffusion, Facebook Clusters, and the Simplicial Model of Social Aggregation: A Computational Simulation of Simplicial Diffusers for Community Health Interventions

By integrating the simplicial model of social aggregation with existing research on opinion leadership and diffusion networks, this article introduces the constructs of simplicial diffusers (mathematically defined as nodes embedded in simplexes; a simplex is a socially bonded cluster) and simplicial diffusing sets (mathematically defined as minimal covers of a simplicial complex; a simplicial complex is a social aggregation in which socially bonded clusters are embedded) to propose a strategic approach for information diffusion of cancer screenings as a health intervention on Facebook for community cancer prevention and control. This approach is novel in its incorporation of interpersonally bonded clusters, culturally distinct subgroups, and different united social entities that co-exist within a larger community into a computational simulation to select sets of simplicial diffusers with the highest degree of information diffusion for health intervention dissemination. The unique contributions of the article also include seven propositions and five algorithmic steps for computationally modeling the simplicial model with Facebook data

Effects of Time Horizons on Influence Maximization in the Voter Dynamics

In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic influencer. We find that on undirected heterogeneous networks, for short time horizons, influence is maximized when targeting low-degree nodes, while for long time horizons influence maximization is achieved when controlling hub nodes. Furthermore, we show that for short and intermediate time scales influence maximization can exploit knowledge of (transient) opinion configurations. More in detail, we find two rules. First, nodes with states differing from the strategic influencer's goal should be targeted. Second, if only few nodes are initially aligned with the strategic influencer, nodes subject to opposing influence should be avoided, but when many nodes are aligned, an optimal influencer should shadow opposing influence.Comment: 22 page