Opinion Mining Tools for the Analysis and Adaptation of Corporate SFEs

Nowadays, companies concerned about their corporative reputation should do a sentiment analysis, obtaining data from the different channels from where their customers can express their opinions and concerns about the portfolio of product and services of the company. For providing this feedback, customers are no longer so interested in traditional channels like call centers or written forms, and instead new channels like social networks or corporate blogs and forums are becoming the preferred choice. To analyze these data and consequently adapt company applications is crucial to have at your disposal tools able to perform this analysis. In this paper, novel applications that are being developed by Telefonica R&D in the framework of the RENDER project are described, showing their capability to take data from different sources like the social networks and effectively producing automatic reports