The power of indirect social ties

While direct social ties have been intensely studied in the context of computer-mediated social networks, indirect ties (e.g., friends of friends) have seen little attention. Yet in real life, we often rely on friends of our friends for recommendations (of good doctors, good schools, or good babysitters), for introduction to a new job opportunity, and for many other occasional needs. In this work we attempt to 1) quantify the strength of indirect social ties, 2) validate it, and 3) empirically demonstrate its usefulness for distributed applications on two examples. We quantify social strength of indirect ties using a(ny) measure of the strength of the direct ties that connect two people and the intuition provided by the sociology literature. We validate the proposed metric experimentally by comparing correlations with other direct social tie evaluators. We show via data-driven experiments that the proposed metric for social strength can be used successfully for social applications. Specifically, we show that it alleviates known problems in friend-to-friend storage systems by addressing two previously documented shortcomings: reduced set of storage candidates and data availability correlations. We also show that it can be used for predicting the effects of a social diffusion with an accuracy of up to 93.5%.Comment: Technical Repor

Enabling Social Applications via Decentralized Social Data Management

An unprecedented information wealth produced by online social networks, further augmented by location/collocation data, is currently fragmented across different proprietary services. Combined, it can accurately represent the social world and enable novel socially-aware applications. We present Prometheus, a socially-aware peer-to-peer service that collects social information from multiple sources into a multigraph managed in a decentralized fashion on user-contributed nodes, and exposes it through an interface implementing non-trivial social inferences while complying with user-defined access policies. Simulations and experiments on PlanetLab with emulated application workloads show the system exhibits good end-to-end response time, low communication overhead and resilience to malicious attacks.Comment: 27 pages, single ACM column, 9 figures, accepted in Special Issue of Foundations of Social Computing, ACM Transactions on Internet Technolog

On Managing Social Data for Enabling Socially-Aware Applications and Services

Applications and services that take advantage of social data usually infer social relationships using information produced only within their own context. We propose to combine social information from multiple sources into a directed and weighted social multigraph in order to enable novel sociallyaware applications and services. We present GeoS, our early prototype of a geo-social data management service which implements a representative set of social inferences. We demonstrate GeoS ’ potential for social applications on a collection of social data that combines collocation information and Facebook friendship declarations from 100 students. Categories and Subject Descriptors E.1 [Data]: Data Structures—graphs and networks