Social Networking Sites and Our Lives

Examines the characteristics of social networking site users, their online activities, and their friendships, sense of trust, social support, perspectives, and civic engagement by site and compared with those of non-users and users of other technologies

The Digital Difference of Online Social Networking in the Carribean

Users of online social networking sites have made significant advances in the development of global virtual communities. With their origins in listservs, egroups, blogs, chat rooms and instant messaging, social networking sites provide opportunities for users with required skills, to construct public or semi-public profiles, to interact with ???friends??? and colleagues across the globe and to collaboratively create social capital. The presentation will focus on the impact of social networking on the Caribbean. It will examine participation of Caribbean people, including candidates in recent general elections held in 2007 and 2008, in popular social networking sites, such as Facebook, MySpace and YouTube. The assessment will cover factors influencing membership and participation, conditions under which content is created and information shared, as well as issues of privacy and protection. In recognition of the successes of these sites in facilitating interaction among large geographically dispersed groups of users, sharing content, collaborating with peers, and linking communities, the presentation will also examine and assess the role of information literacy the activities of library social networking sites, and their contribution to the development of interactive information resources in the social sciences.International Federation of Library AssociationsUniversity of Toronto, LibraryUniversity of Toronto, Faculty of InformationUniversity of Illinois, LibraryTitle VI National Resource Center Grant (P015A060066)unpublishednot peer reviewe

Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses

The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business oper-ators via social networking sites depends not only on organiza-tional benefits but also on their behavioral intentions of using it. Three hundred and twenty four samples collected from South Korean retail franchise and restaurant employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results of the study identify the three constructs of organizational benefits, perceived tangible assets and perceived intangible assets as for important ante-cedents to accept social networking sites for their business use. Moreover, higher position employees tend to have more favor-able perception of tangible assets and acceptance of social net-working sites for their business use

The Social Life of Health Information, 2011

Presents survey findings about trends in use of the Internet, including social networking sites, hospital and doctor review sites, and mobile apps to seek, share, or monitor health-related information among adults in general, patients, and caregivers

Profiles of social networking sites users in the Netherlands

Online social networking has become a reality and integral part of the daily personal, social and business life. The extraordinary increase of the user numbers of Social Networking Sites (SNS) and the rampant creation of online communities presents businesses with many challenges and opportunities. From the commercial perspective, the SNS are an interesting and promising field: online social networks are important sources of market intelligence and also offer interesting options for co-operation, networking and marketing. For SMEs especially the Social Networking Sites represent a simple and low cost solution for listening the customer’s voice, reaching potential customers and creating extensive business networks. This paper presents the results of a national survey mapping the demographic, social and behavioral characteristics of the Dutch users of SNS. The study identifies four different user profiles and proposes a segmentation framework as basis for better understanding the nature and behavior of the participants in online communities. The findings present new insights to marketing strategists eager to use the communication potential of such communities; the findings are also interesting for businesses willing to explore the potential of online networking as a low cost yet very efficient alternative to physical, traditional networking

Video Chat Application for Facebook

This project is mainly written for the facebook users. In today’s world, there are many social networking sites available. Among those social networking web sites, facebook is widely used web site. Like all other social networking web sites, Facebook also provides many features to attract more and more users. But it lacks in providing the most important feature of social networking, i.e. video chat. I explore the different options and requirements needed to build the video chat application. I have also described the integration of the application with the facebook

Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites

Social networking sites (SNSs) provide a unique social venue to engage the young generation in philanthropy through their networking capabilities. An integrated model that incorporates social capital into the Theory of Reasoned Action is developed to explain volunteer behavior through social networks. As expected, volunteer behavior was predicted by volunteer intention, which was influenced by attitudes and subjective norms. In addition, social capital, an outcome of the extensive use of SNSs, was as an important driver of users' attitude and subjective norms toward volunteering via SNSs.Advertisin

Attack vectors against social networking systems : the Facebook example

Social networking systems (SNS&rsquo;s) such as Facebook are an ever evolving and developing means of social interaction, which is not only being used to disseminate information to family, friends and colleagues but as a way of meeting and interacting with &quot;strangers&quot; through the advent of a large number of social applications. The attractiveness of such software has meant a dramatic increase in the number of frequent users of SNS&rsquo;s and the threats which were once common to the Internet have now been magnified, intensified and altered as the potential for criminal behaviour on SNS&rsquo;s increases. Social networking sites including Facebook contain a vast amount of personal information, that if obtained could be used for other purposes or to carry out other crimes such as identity theft. This paper will focus on the security threats posed to social networking sites and gain an understanding of these risks by using a security approach known as &ldquo;attack trees&rdquo;. This will allow for a greater understanding of the complexity associated with protecting Social Networking systems with a particular focus on Facebook.<br /

Corporate marketing strategy using social media: a case study of the Ritz-Carlton Seoul

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz- Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come

Data protection: the challenges facing social networking

The popularity of social networking sites has increased dramatically over the past decade. A recent report indicated that thirty-eight percent of online users have a social networking profile. Many of these social networking site users (SNS users) post or provide personal information over the internet every day. According to the latest OfCom study, the average adult SNS user has profiles on 1.6 sites and most check their profiles at least once every other day. However, the recent rise in social networking activity has opened the door to the misuse and abuse of personal information through identity theft, cyber stalking, and undesirable screenings by prospective employers. Behavioral advertising programs have also misused personal information available on social networking sites. Society is now facing an important question: what level of privacy should be expected and required within the social networking environment