1,169 research outputs found
Detecting Sarcasm in Multimodal Social Platforms
Sarcasm is a peculiar form of sentiment expression, where the surface
sentiment differs from the implied sentiment. The detection of sarcasm in
social media platforms has been applied in the past mainly to textual
utterances where lexical indicators (such as interjections and intensifiers),
linguistic markers, and contextual information (such as user profiles, or past
conversations) were used to detect the sarcastic tone. However, modern social
media platforms allow to create multimodal messages where audiovisual content
is integrated with the text, making the analysis of a mode in isolation
partial. In our work, we first study the relationship between the textual and
visual aspects in multimodal posts from three major social media platforms,
i.e., Instagram, Tumblr and Twitter, and we run a crowdsourcing task to
quantify the extent to which images are perceived as necessary by human
annotators. Moreover, we propose two different computational frameworks to
detect sarcasm that integrate the textual and visual modalities. The first
approach exploits visual semantics trained on an external dataset, and
concatenates the semantics features with state-of-the-art textual features. The
second method adapts a visual neural network initialized with parameters
trained on ImageNet to multimodal sarcastic posts. Results show the positive
effect of combining modalities for the detection of sarcasm across platforms
and methods.Comment: 10 pages, 3 figures, final version published in the Proceedings of
ACM Multimedia 201
"How May I Help You?": Modeling Twitter Customer Service Conversations Using Fine-Grained Dialogue Acts
Given the increasing popularity of customer service dialogue on Twitter,
analysis of conversation data is essential to understand trends in customer and
agent behavior for the purpose of automating customer service interactions. In
this work, we develop a novel taxonomy of fine-grained "dialogue acts"
frequently observed in customer service, showcasing acts that are more suited
to the domain than the more generic existing taxonomies. Using a sequential
SVM-HMM model, we model conversation flow, predicting the dialogue act of a
given turn in real-time. We characterize differences between customer and agent
behavior in Twitter customer service conversations, and investigate the effect
of testing our system on different customer service industries. Finally, we use
a data-driven approach to predict important conversation outcomes: customer
satisfaction, customer frustration, and overall problem resolution. We show
that the type and location of certain dialogue acts in a conversation have a
significant effect on the probability of desirable and undesirable outcomes,
and present actionable rules based on our findings. The patterns and rules we
derive can be used as guidelines for outcome-driven automated customer service
platforms.Comment: 13 pages, 6 figures, IUI 201
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