797 research outputs found

    Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance

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    Organizations are challenged by a dynamic, fast-changing environment in most of the industries, often driven by continuous technological innovations. Many companies, and their CEOs struggle in adapting to the new reality and its requirements. To face these challenges, companies have to transform, and need to implement strategic, organizational, and cultural change to stay competitive and profitable. Scholars have investigated not only the reasons for strategic change, but also the effect a CEO has on strategic change and firm performance, as well as the relevance of a CEO’s personality and management style in leading the change process. To demonstrate a real-life example of these theories, I selected the case about Microsoft’s CEO, Satya Nadella. The case intends to demonstrate a strategic reorientation of a global market leader in the tech industry, coming along with a new CEO. Many different changes were implemented in just a short period of only four years, without the company facing a real crisis. The strategic renewal Nadella initiated can be considered as a role model for the need of strategic flexibility as CEO to successfully implement changes. The case clearly illustrates, that Nadella used dynamic managerial capabilities for the transformation of Microsoft, which can be considered as being successful so far. This shows, that he as new CEO had an effect on strategic change and firm performance under rapidly changing environmental conditions. Additionally, Nadella is an example of how his personality influences the way he leads this process of transformation.As empresas sĂŁo desafiadas por um ambiente dinĂąmico e volĂĄtil na maior parte das indĂșstrias, que Ă©, por sua vez, impulsionado principalmente por contĂ­nuas inovaçÔes tecnolĂłgicas. Muitas empresas e os seus respetivos lĂ­deres lutam diariamente para se adaptarem a novas realidades. Para enfrentar esses desafios, as empresas precisam nĂŁo sĂł de se transformar, mas tambĂ©m implementar mudanças estratĂ©gicas, organizacionais e culturais para se manterem competitivas e lucrativas. Os investigadores procuraram nĂŁo apenas as razĂ”es para a mudança estratĂ©gica, mas tambĂ©m o efeito que um CEO tem na mudança estratĂ©gica e no desempenho da empresa, bem como a relevĂąncia da personalidade e do estilo de liderança deste na condução do processo de mudança. Para demonstrar um exemplo real dessas teorias, selecionei o caso do CEO da Microsoft, Satya Nadella. O caso pretende demonstrar uma reorientação estratĂ©gica de um lĂ­der de mercado global na indĂșstria tecnolĂłgica, com um novo CEO. Muitas mudanças foram implementadas em apenas quatro anos, sem que a empresa enfrentasse uma crise real. O caso de Nadella e da renovação estratĂ©gica que ele iniciou podem ser considerados como um modelo para a necessidade de flexibilidade estratĂ©gica para implementar mudanças com sucesso, nĂŁo apenas como empresa, mas tambĂ©m como CEO. O caso ilustra claramente que Nadella foi dinĂąmico o suficiente para levar a cabo a transformação da Microsoft, que pode, atĂ© agora, ser considerada bem-sucedida. Este facto mostra que Nadella, como CEO, tem um efeito sobre a mudança estratĂ©gica e o desempenho da empresa num ambiente externo em constante mudança

    Can Anybody Own the Internet? : Microsoft, Open-Source and the Debate About Intellectual Property

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    The Internet has become one of the most important mediums of communication and information in modem society. For many, the rapid adoption of these technologies into mainstream society has been combined with a reliance on commercial software, most notably the Microsoft Corporation\u27s Windows operating system. Question arise out of the commercial dominance in a realm that until recently was characterised by the collective sharing of information and ideas. Although there is a lack of established sociological literature in this field, established literature on ownership, global capital, political economy and social exclusion have been identified and drawn upon to fill this gap in research. The research process highlights both traditional theoretical concepts, mainly drawn from the work of Marx, and their implications in terms of the Internet, computers and other related topics

    Motions 2005 volume 41 number 2

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    https://digital.sandiego.edu/motions/1119/thumbnail.jp

    Motions 2005 volume 41 number 2

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    https://digital.sandiego.edu/motions/1119/thumbnail.jp

    The advantages of implementing CSR strategies within technology firms

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    Climate change and global warming have been recognized as the foremost environmental problem of the twenty-first century. Nowadays, It is one of the most extensively discussed topics on earth. The topics of Diversity, Equity and Inclusion are also massively discussed in this century and progress is made every day, however, there is still a lot to do. Simply defined, CSR means that companies need to be economically viable, have a positive impact on society, and respect and preserve the environment. As part of our study, we wanted to discuss CSR policies within major technological firms. The aim here is to show what current policies and future policies look like. We want to study what impact it has on their business and what benefits it creates (if any) when they decide to implement a CSR Strategy. We will also try to uncover what the future holds for these Big tech Giants in terms of Corporate Social Responsibility. We interviewed GAFAM Sustainability leaders, gathered sustainability reports. We also wanted to analyze their Diversity, Equity, Inclusion and sustainability strategies. We used the thematic approach to gather and analyze the data collected. The dissertation showed that the tech giants are concerned about CSR and most of these companies invested massively in the last few years, some sooner than others. It also shows that these giants are not the source of all our environmental issues. In terms of the environmental impact of data centers, they account for 1% of the world’s electricity consumption and 0.5% of CO2 emissions (GreenIT)

    Customizing Experiences for Mobile Virtual Reality

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    A criação manual de conteĂșdo para um jogo Ă© um processo demorado e trabalhoso que requer um conjunto de habilidades diversi cado (normalmente designers, artistas e programadores) e a gestĂŁo de diferentes recursos (hardware e software especializados). Dado que o orçamento, tempo e recursos sĂŁo frequentemente muito limitados, os projetos poderiam bene ciar de uma solução que permitisse poupar e investir noutros aspectos do desenvolvimento. No contexto desta tese, abordamos este desa o sugerindo a criação de pacotes especĂ­ cos para a geração de conteĂșdo per sonalizĂĄvel, focados em aplicaçÔes de Realidade Virtual (RV) mĂłveis. Esta abordagem divide o problema numa solução com duas facetas: em primeiro lugar, a Geração Procedural de ConteĂșdo, alcançada atravĂ©s de mĂ©todos convencionais e pela utilização inovadora de Grandes Modelos de Lin guagem (normalmente conhecidos por Large Language Models). Em segundo lugar, a Co-Criação de ConteĂșdo, que enfatiza o desenvolvimento colaborativo de conteĂșdo. Adicionalmente, dado que este trabalho se foca na compatibilidade com RV mĂłvel, as limitaçÔes de hardware associadas a capacetes de RV autĂłnomos (standalone VR Headsets) e formas de as ultrapassar sĂŁo tambĂ©m abordadas. O conteĂșdo serĂĄ gerado utilizando mĂ©todos actuais em geração procedural e facilitando a co-criação de conteĂșdo pelo utilizador. A utilização de ambas estas abordagens resulta em ambi entes, objectivos e conteĂșdo geral mais re-jogĂĄveis com muito menos desenho. Esta abordagem estĂĄ actualmente a ser aplicada no desenvolvimento de duas aplicaçÔes de RV distintas. A primeira, AViR, destina-se a oferecer apoio psicolĂłgico a indivĂ­duos apĂłs a perda de uma gravidez. A se gunda, EmotionalVRSystem, visa medir as variaçÔes nas respostas emocionais dos participantes induzidas por alteraçÔes no ambiente, utilizando tecnologia EEG para leituras precisas
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