Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector

Projecte final de carrera fet en col.laboració amb Karlsruher Institut für TechnologieEnglish: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz

Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector

Projecte final de carrera fet en col.laboració amb Karlsruher Institut für TechnologieEnglish: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz