Improving the quality of the personalized electronic program guide

As Digital TV subscribers are offered more and more channels, it is becoming increasingly difficult for them to locate the right programme information at the right time. The personalized Electronic Programme Guide (pEPG) is one solution to this problem; it leverages artificial intelligence and user profiling techniques to learn about the viewing preferences of individual users in order to compile personalized viewing guides that fit their individual preferences. Very often the limited availability of profiling information is a key limiting factor in such personalized recommender systems. For example, it is well known that collaborative filtering approaches suffer significantly from the sparsity problem, which exists because the expected item-overlap between profiles is usually very low. In this article we address the sparsity problem in the Digital TV domain. We propose the use of data mining techniques as a way of supplementing meagre ratings-based profile knowledge with additional item-similarity knowledge that can be automatically discovered by mining user profiles. We argue that this new similarity knowledge can significantly enhance the performance of a recommender system in even the sparsest of profile spaces. Moreover, we provide an extensive evaluation of our approach using two large-scale, state-of-the-art online systems—PTVPlus, a personalized TV listings portal and Físchlár, an online digital video library system

The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

Recommender systems and their ethical challenges

This article presents the first, systematic analysis of the ethical challenges posed by recommender systems through a literature review. The article identifies six areas of concern, and maps them onto a proposed taxonomy of different kinds of ethical impact. The analysis uncovers a gap in the literature: currently user-centred approaches do not consider the interests of a variety of other stakeholders—as opposed to just the receivers of a recommendation—in assessing the ethical impacts of a recommender system

Personalisation and recommender systems in digital libraries

Widespread use of the Internet has resulted in digital libraries that are increasingly used by diverse communities of users for diverse purposes and in which sharing and collaboration have become important social elements. As such libraries become commonplace, as their contents and services become more varied, and as their patrons become more experienced with computer technology, users will expect more sophisticated services from these libraries. A simple search function, normally an integral part of any digital library, increasingly leads to user frustration as user needs become more complex and as the volume of managed information increases. Proactive digital libraries, where the library evolves from being passive and untailored, are seen as offering great potential for addressing and overcoming these issues and include techniques such as personalisation and recommender systems. In this paper, following on from the DELOS/NSF Working Group on Personalisation and Recommender Systems for Digital Libraries, which met and reported during 2003, we present some background material on the scope of personalisation and recommender systems in digital libraries. We then outline the working group’s vision for the evolution of digital libraries and the role that personalisation and recommender systems will play, and we present a series of research challenges and specific recommendations and research priorities for the field

Adapting Recommendation Diversity to Openness to Experience : A Study of Human Behaviour

Postprin

Probabilistic Perspectives on Collecting Human Uncertainty in Predictive Data Mining

In many areas of data mining, data is collected from humans beings. In this contribution, we ask the question of how people actually respond to ordinal scales. The main problem observed is that users tend to be volatile in their choices, i.e. complex cognitions do not always lead to the same decisions, but to distributions of possible decision outputs. This human uncertainty may sometimes have quite an impact on common data mining approaches and thus, the question of effective modelling this so called human uncertainty emerges naturally. Our contribution introduces two different approaches for modelling the human uncertainty of user responses. In doing so, we develop techniques in order to measure this uncertainty at the level of user inputs as well as the level of user cognition. With support of comprehensive user experiments and large-scale simulations, we systematically compare both methodologies along with their implications for personalisation approaches. Our findings demonstrate that significant amounts of users do submit something completely different (action) than they really have in mind (cognition). Moreover, we demonstrate that statistically sound evidence with respect to algorithm assessment becomes quite hard to realise, especially when explicit rankings shall be built

Layered evaluation of interactive adaptive systems : framework and formative methods

Peer reviewedPostprin

PERSONALIZED SERVICES AS EMPATHIC RESPONSES: THE ROLE OF INTIMACY

Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function for online marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. Several theories have been proposed to explain the effect of positive consumer attitude toward personalized services such as reducing information overload and the Elaboration Likelihood Model. These theories are grounded on a rational perspective. As personalization can be treated as an empathic response to the service receivers, we cannot ignore the role of emotion in a relationship building process. In this paper, we propose the relationship building (or Guanxi in Chinese) perspective in investigating the effectiveness of personalization, which treats intimate experience resulting from personalized response as an important factor to affect the receivers’ attitude towards the personalized recommendation. We conducted a controlled laboratory experiment on personalized recommendation to examine the role of intimacy in affecting consumer attitudes. Our findings indicated that intimate experience does mediate the effect of personalized response on consumer attitudes toward the recommendation. The results and findings provide valuable information to practitioners and researchers