The impact of entrepreneurship towards innovation in airport industry: The double mediation framework of strategic alignment and learning orientation

Innovation is broadly regarded as highpoint of success and one of the essential factors in highly competitive market and global economy. Many airports are lacking strategic alignment to implement entrepreneurship towards innovation in airport facilities and services. Adding to that the absence of learning orientation in airport projects is one of the hinders to improving innovation performance of airports. This study discussed and analyzed the combined mediating effect of learning orientation and strategic alignment on the relationship between entrepreneurial orientation and innovation performance within the context of airport industry. In addition to that, the direct influence of entrepreneurial orientations on innovation performance was examined. This study broadens the understanding of the phenomenon of entrepreneurial and learning orientation through highlighting the importance of strategic alignment relevant with these concepts. The result of this study showed that entrepreneurial orientation has a direct and indirect effect on innovation performance, while learning orientation and strategic alignment mediates the influence of entrepreneurial orientation towards innovation performance

The impact of triadic strategic alignment on organisational performance in Yemen

A thesis submitted to the University of Bedfordshire, in fulfilment of the requirements for the degree of Doctor of Philosophy in Business ManagementTo survive and succeed in the very competitive business environment, firms should have a clear business strategy supported by appropriate information technology (IT) and marketing strategies. Whilst many prior studies argue that strategic alignment between, for example, business strategy and IT strategy generally enhances organisational performance, strategic alignment including multiple factors has received little attention and strategic orientation of firms is rarely considered. This research, drawing on configurational theory and strategic management literature, aims to understand the performance impact of triadic strategic alignment between business, IT, and marketing strategies based on strategic orientation of firms. A number of hypotheses are proposed to examine the relationship between triadic strategic alignment and organisational performance through the use of structural equation modelling, and to identify generic types of triadic strategic alignment. The hypotheses are tested through MANOVA using data collected in a questionnaire survey of 242 managers in Yemen. The findings indicate that (1) there is an ideal triadic strategic alignment for prospectors and defenders; (2) triadic strategic alignment has a positive impact on organisational performance; and (3) triadic strategic alignment provides a better indication of the nature and performance impact of strategic alignment. Follow-up interviews were also conducted to support the arguments and to clarify how strategies should be aligned. This research also contributes to managers’ knowledge and understanding by suggesting how a firm should coherently align its strategies to improve organisational performance