ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA

In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach. The data collection techniques used were observation, interviews and documentation. The informants taken for data analysis were assistant marketing communications manager, guest experience manager, revenue executive at Grand Mercure Malang Mirama. Grand Mercure Malang Mirama's marketing strategy is running well because of a plan and marketing support activities which are driven by integrated marketing communication. The results of this research are about the marketing communication strategy carried out by Grand Mercure Malang Mirama which is quite effective but needs ongoing evaluation. The marketing communication activities carried out by Grand Mercure Malang Mirama are media advertising, public relations, relationship management. customers (Customer Relationship Management), sales promotions (sales promotions), direct sales (personal selling), direct marketing (direct marketing), direct experiences to customers (event & experience). customer relationship management (customer relationship management). Keywords: marketing strategy, integrated marketing, hote

PENERAPAN KUALITAS PELAYANAN FRONT OFFICE PADA PERSAINGAN PASAR PERHOTELAN (STUDI PADA HOTEL GRAND MERCURE MALANG MIRAMA)

This research aims to find out the role of front office service quality in winning the competitive hotel market. The study at the Grand Mercure Malang Mirama Hotel. The focus of this research is to explain how service quality has competitiveness with other competitors. The subjects of this research were employees of the Front Office department at the Grand Mercure Malang Mirama Hotel. With the experience and knowledge that Front Office employees have, of course they can create good quality service and meet the standards expected by consumers. Apart from that, they as employees in the Front Office department are expected to be able to provide information and knowledge regarding the quality of service they have. The data analysis techniques used in this research are data reduction, data presentation, and drawing conclusions. Meanwhile, the data collection methods we use are interviews, observation and data documentation. The results of this research are how service quality can increase the competitiveness of a company, especially services in order to win the competition for hotel market share in Malang City, especially for the Grand Mercure Malang Mirama Hotel. In this way, of course the quality of service can improve the quality of competitiveness at the Grand Mercure Malang Mirama Hote

An assessement of global energy resource economic potentials

This paper presents an assessment of global economic energy potentials for all major natural energy resources. This work is based on both an extensive literature review and calculations based onto natural resource assessment data. Economic potentials are presented in the form of cost-supply curves, in terms of energy flows for renewable energy sources, or fixed amounts for fossil and nuclear resources, using consistent energy units that allow direct comparisons to be made. These calculations take into account, and provide a theoretical framework for considering uncertainty in resource assessments, providing a novel contribution aimed at enabling the introduction of uncertainty into resource limitations used in energy modelling. The theoretical details and parameters provided in tables enable this extensive natural resource database to be adapted to any modelling framework for energy systems.This work was supported by the Three Guineas Trust, Conicyt (Comisio ́n Nacional de Investigacio ́n Cient ́ıfica y Tec- nolo ́gica, Gobierno de Chile) and the Ministerio de Energie, Gobierno de Chile

ORPAILLAGE ET CONSTRUCTION DE BARRAGES EN GUYANE FRANÇAISE, UNE ALCHIMIE RISQUEE

10 p.International audienceLe 28 février 2005, la Charte de l'Environnement est adoptée par le Parlement français et promulguée le 1er mars 2005 par le Président de la République. L'article premier stipule que " chacun a le droit de vivre dans un environnement équilibré et respectueux de la santé ". Or, ces dernières années ont vu les services de l'Etat (DIREN, InVS, ONF, etc.) et certains acteurs politiques prendre conscience du désordre régnant dans les méthodes d'exploitation de l'or en Guyane Française et des conséquences de l'exposition au mercure (Hg) pour la santé et l'environnement. Il était temps! Sur l'ensemble de la Guyane on compte 2 compagnies internationales, 26 PME, 60 artisans et 600 à 800 chantiers illégaux d'orpaillage. On (sous)estime ainsi que l'orpaillage illégal emploie près de 10 000 personnes souvent dans des conditions sanitaires déplorables et participe chaque année au rejet direct de 5 à 10 tonnes de mercure dans l'environnement. Alors que les stocks sont estimés à 120 tonnes d'or primaire, les orpailleurs professionnels guyanais admettent un rapport de 1,3 grammes de mercure additionné pour 1 gramme d'or produit. Cependant, les importations de mercure et la production déclarée d'or ne correspondent guère (respectivement 8,4 et 3,2 tonnes en 2003)! Ce mercure d'origine anthropique, d'une part a réalisé des stocks historiques énormes (300 tonnes selon le BRGM) et d'autre part se partage le terrain avec un mercure naturellement important (10 fois plus concentré qu'en Europe), partiellement libéré par l'activité d'extraction minière. C'est pourquoi, l'abandon du mercure légal dont l'interdiction est survenue en 2006, ne règle ni la question de l'orpaillage illégal ni celle de la remobilisation du mercure naturel. C'est dans ce contexte préoccupant qu'a été initiée en 2003 la phase II du programme " Mercure en Guyane ". L'axe II de la phase II du programme (incluant notre projet de recherche) a pour vocation d'étudier le cycle biogéochimique du mercure depuis les sources d'émission jusqu'aux voies de transfert vers les populations humaines. Il a pour cadre géographique le continuum formé par la retenue de Petit-Saut et l'Estuaire du Sinnamary. Le travail effectué s'est attaché à analyser l'impact de la retenue sur le cycle du mercure dans les compartiments sols, eau et atmosphère du continuum. Il a permis d'identifier, de décrire et de quantifier les sites privilégiés de transformation, les cinétiques des processus et les flux de mercure aux interfaces

FTT:Power : A global model of the power sector with induced technological change and natural resource depletion

This work introduces a model of Future Technology Transformations for the power sector (FTT:Power), a representation of global power systems based on market competition, induced technological change (ITC) and natural resource use and depletion. It is the first component of a family of sectoral bottom-up models of future technology transformations, designed to be integrated into the global macroeconometric model E3MG. ITC occurs as a result of technological learning as given by cumulative investment and leads to highly nonlinear, irreversible and path dependent technological transitions. The model makes use of a dynamic coupled set of logistic differential equations. As opposed to traditional bottom-up energy models based on systems optimisation, logistic equations offer an appropriate treatment of the times and rates of change involved in sectoral technology transformations. Resource use and depletion are represented by local cost-supply curves, which give rise to different regional energy landscapes. The model is explored using two simple scenarios, a baseline and a mitigation case where the price of carbon is gradually increased. While a constant price of carbon leads to a stagnant system, mitigation produces successive technology transitions leading towards the gradual decarbonisation of the global power sector.This work was supported by the Three Guineas TrustSubmitted for publication to Energy Polic

IMPLEMENTASI STRATEGI DIRECT SELLING UNTUK MENINGKATKAN LOYALITAS PELANGGAN PADA HOTEL GRAND MERCURE MALANG MIRAMA

This research aims to determine the implementation of direct selling strategies at the Grand Mercure Malang Mirama hotel. The type of research method used in this research is descriptive research with a qualitative approach. The data collection techniques used were interviews, PAR (Participatory Action Research) and documentation. The informants taken for the results of the data analysis were internal parties at the Grand Mercure Malang Mirama Hotel, Front Office department. The research results show that the direct selling strategy has an influence on increasing customer loyalty. Direct selling which is usually carried out at the Grand Mercure Malang Mirama hotel is by face to face, telemarketing and online marketing. Of the direct selling components, the most efficient way to apply at the Grand Mercure Malang Mirama hotel to get customers is by face to face and telemarketing

The “Bad Girl” Turned Feminist: The Femme Fatale and the Performance of Theory

Picture the murderous femme fatale Jane Palmer in Byron Haskin’s 1949 film noir Too Late for Tears, as embodied by the talented actress Lizabeth Scott: gorgeous blonde locks, beautiful long legs and luscious thick lips, all dolled up in a shimmery evening gown fit for a Hollywood starlet and sporting a gaudy necklace that sparkles the way stars light up the night sky. Now, picture this dazzling figure stumbling over a balcony and plummeting to her untimely death after the police barge into her luxurious hotel suite in Mexico, accusing her of the murder of not one, but two of her husbands. Panicked by the accusation, she grabs two big handfuls of cash from the suitcase of money she possesses (the driving motivation for at least one of the murders, which she is guilty of). She darts away from the police, trips, and falls over the balcony, ending her life with a high-pitched, petrified scream. After she falls to her death, the money she has so desperately clung to disperses into the air, hovering around her dead body like snowflakes in a snow globe. The final image of the glamorous Jane Palmer culminates in a close-up of her hand: palm open, face up, with three bills strewn alongside it on the pavement where she meets her death

Pengaruh Kualitas Pelayanan di Hotel Mercure Ancol Jakarta terhadap Tamu yang Kembali Lagi

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan pada customer retention di Hotel Mercure Ancol Jakarta. Data dikumpulkan dari 100 tamu Hotel Mercure Ancol melalui teknik convenience sampling dan menggunakan kuesioner terstruktur. Data penelitian yang terkumpul dianalisis menggunakan metode multivariate analysis dan analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif kualitas pelayanan di Hotel Mercure Ancol terhadap tamu yang kembali lagi (customer retention). Selain itu, variabel kualitas pelayanan yang terdiri dari 5 variabel (tangible, emphaty, responsiveness, reliability, assurance) secara simultan juga mempengaruhi tamu yang kembali lagi (Customer Retention) sebesar 45,1%